You don’t need a big budget and Leonardo DiCaprio to make a good video. In today’s media age, people are more likely to watch a video than they are to read a communication. While some development shops are leading the charge with full-time on-staff videographers, unfortunately too many are underutilizing this effective communication vehicle. In this practical session Lynne shares video samples and discusses how to personalize video for target audiences using inexpensive and easy-to-learn tools of the trade.