17. You Don’t Have to Solicit
• Make Friends for the Cause
• Identify Your Organization’s VIP Friends
• Open the Door with Advice Visits
• Gather Friends with Small Socials
• Become a Tour Guide-And Show How We
Change the World
• Acknowledge Donors’ Generosity
18.
19.
20. Tell the right stories
to the right people
at the right time.
21. WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write brilliantly,
package it superbly, and to present it in a way
that will captivate, thrill and inspire
22.
23. THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com
Editor's Notes
Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
“For every failure we had we had spreadsheets that looked awesome.”
“If you want money, ask for advice. If you want advice, then ask for money.