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Don’t Let your Board be Bored by
Donor Relations!
Lynne M. Wester
@donorguru
AFP Toronto Fundraising Day
Involvement vs. Commitment
How do you feel about soliciting and
asking for money?
How do you feel when you write a
check to your favorite organization?
Too Much Looks Like Everything Else
Why Not?
WHAT WE THINK DONORS WANT
• Gifts
• Plaques
• Certificates
• Donor Honor
Roll
• Fancy Events
WHAT DONORS REALLY WANT
Access
Information
Experiences
You Don’t Have to Solicit
• Make Friends for the Cause
• Identify Your Organization’s VIP Friends
• Open the Door with Advice Visits
• Gather Friends with Small Socials
• Become a Tour Guide-And Show How We
Change the World
• Acknowledge Donors’ Generosity
Tell the right stories
to the right people
at the right time.
WE NEED:
• More imaginative and courageous
communications
• All we need to do is to write brilliantly,
package it superbly, and to present it in a way
that will captivate, thrill and inspire
THANK YOU!
• Lynne M. Wester
• @donorguru
• Friend Me!
• Connect with me!
• www.donorrelationsguru.com
• lynne@donorrelationsguru.com

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2014 afptorontoboardbored

  • 1. Don’t Let your Board be Bored by Donor Relations! Lynne M. Wester @donorguru AFP Toronto Fundraising Day
  • 2.
  • 4. How do you feel about soliciting and asking for money?
  • 5. How do you feel when you write a check to your favorite organization?
  • 6.
  • 7.
  • 8. Too Much Looks Like Everything Else
  • 9.
  • 11.
  • 12. WHAT WE THINK DONORS WANT • Gifts • Plaques • Certificates • Donor Honor Roll • Fancy Events
  • 13. WHAT DONORS REALLY WANT Access Information Experiences
  • 14.
  • 15.
  • 16.
  • 17. You Don’t Have to Solicit • Make Friends for the Cause • Identify Your Organization’s VIP Friends • Open the Door with Advice Visits • Gather Friends with Small Socials • Become a Tour Guide-And Show How We Change the World • Acknowledge Donors’ Generosity
  • 18.
  • 19.
  • 20. Tell the right stories to the right people at the right time.
  • 21. WE NEED: • More imaginative and courageous communications • All we need to do is to write brilliantly, package it superbly, and to present it in a way that will captivate, thrill and inspire
  • 22.
  • 23. THANK YOU! • Lynne M. Wester • @donorguru • Friend Me! • Connect with me! • www.donorrelationsguru.com • lynne@donorrelationsguru.com

Editor's Notes

  1. Rouseau: A purely voluntary deed is certainly something I like doing. But when the recipient uses it as a claim on further favor and rewards me with hate if I refuse, when he insists on my being his perpetual benefactor just because I initially took pleasure in helping him, then charity becomes burdensome and pleasure vanishes. There is a kind of contract, indeed the most sacred of contracts, between the benefactor and the recipient. These are not explicit conditions but they are the natural consequence of the relationship.
  2. “For every failure we had we had spreadsheets that looked awesome.”
  3. “If you want money, ask for advice. If you want advice, then ask for money.
  4. http://www.youtube.com/watch?v=l-gQLqv9f4o