2014 networkforgood

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2014 networkforgood

  1. 1. Transform Your Donor Relationships Lynne M. Wester @donorguru
  2. 2. Status Quo? • Receipt within 48 hours • Acknowledgment within…? • Is that all? • Don’t send a decal, magnet, pen, etc • Don’t ask again right away
  3. 3. What If? • You were able to raise your first time donor retention from 48% to 58%? • What would that means in terms of $s and Donors? • How does that affect your pipeline? • Happy Donors tell… • Unhappy Donors tell…
  4. 4. Too Much Looks Like Everything Else:
  5. 5. WHAT WE THINK DONORS WANT • Gifts • Plaques • Certificates • Donor Honor Roll • Fancy Events
  6. 6. WHAT DONORS REALLY WANT Access Information Experiences
  7. 7. Techniques
  8. 8. Ideas • Focus on endurance of gift, not size of gift • One special touch a year aimed at their population • Channel Matters • Tell Stories • Show Impact
  9. 9. The BEST!!
  10. 10. Thank You, Questions? • Lynne M. Wester • lynne@donorrelationsguru.com • www.donorrelationsguru.com • @donorguru

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