2. Introduction
I am producing an audience profile to help me
identify who I will be aiming my opening
sequence at. By the end of the task I hope to have
a clear outline of my target audience for my AS
level production. I will be looking at the different
methods of classification including
Psychographic, Demographic and Socio-economic.
By using a variety of methods I will
easily be able to outline a clear target audience.
3. Audience Profile
Gender- Our main gender
aim will be towards females
as the majority of the cast
will be females, making it
more relatable for females.
However the male gaze
theory, a small sector of
males may also be interested
in the sequence.
Age- The sequence will be
rated a 15 as the age we will
be aiming it as will be 15-25
year olds. They will be
young adults/students.
Lifestyle- They will be socialites
who are still in full time
education or have a full time job;
however still frequently socialise
with friends doing different
activities. This would mean they
could watch the film together,
sharing their opinions and likes
from the film sequence. They
have close friendships with good
morals and with modern/on
trend views.
Interests- They will like
socialising with their friends,
keeping up with the latest
trends and technology. Very
materialistic, caring about
the way they look and
interested in fashion but
open to new experiences,
meaning they will be open to
new media texts. They like a
challenge.
Likes- Socialising with
friends, going to the cinema
and regular parties.
Listening to any type of new
popular music which is high
in the charts, especially indie
and pop, as they like to keep
up to date with the latest
trends.
Dislikes- Homework and
school seems boring to them.
They hate sport and sitting
in at the weekends.
Media Preferences- Regularly uses
social networking sites, especially
twitter but not Facebook as this is
now ‘out of trend’. This makes it
easy for them to access
advertisements linking them to
being part of the active audience.
They are active as they are seeking
their own media. Also read fashion
and celebrity lifestyle magazines.
Product Preferences- Most
likely to shop in high-street
fashion stores such as Topshop
and River island, following
celebrity fashion. Also due to
their knowledge of media and
access of the internet, they are
also able to shop online. They
will also have an I-phone due to
them being able to keep up to
date with their social
networking sites.
Demographic-
There geological
location will be the
UK or USA as they
will be able to relate
to the English
actresses , the
language and
setting.
Psychographic- Explorer. They are always willing to try
new media texts and are of the younger generation. They
will not be effected hypodermic needle theory meaning
the content in the opening sequence will not influence
them in a bad way as they are part of the active
audience, seeking their own media and they are used to
modern media texts, meaning they are able to handle it
in a positive way.
Socio-economic-B. Although a
segment of the target audience
will still be in full time
education, they and the
working adults have the funds
to allow them to socialise on a
regular basis. They can afford
the up to date technology and
stylish clothing.
