1. Q4. WHO WOULD BE
THE AUDIENCE FOR
YOUR MEDIA
PRODUCT?
2. All these images shown
represent the audience
for my magazine. They
include objects or looks
that would resemble
those in my social
economic group, and
those who enjoy the Hip-
Hop genre. As these are
mostly young people,
from the ages of 16-20,
they would fall into the
C2 and D of the socio-
economic groups, as
people of this age may
not have jobs and re still
in study. This is definitely
my primary audience. I
have designed my
magazine around these
aspects shown,
therefore, those who look
like this, or admire this
look would enjoy BASS
magazine.
3. These are some examples of various brands that people who read my magazine would
like. These consist of high clothing brands, music brands, makeup and technology
brands. For example, I have chosen the use of apple as their products are hugely
popular within my audience, as these products are usually used by younger people, like
those in my primary audience. Makeup and clothing is another huge one. Topshop and
M.A.C are extremely popular within young females and those within the Hip-Hop
fandom. I have shown these, as my audience care about appearance and popular
brands that help with appearance. They also like music, hence the reason of apple and
beats logo added to this montage. Beats is especially associated with Hip-Hop and
therefore popular in the culture and within the audience.
4. All these songs would be a part of my genre and what my audience would enjoy.
5. About my Audience
• What is their taste? • What do they do in
their spare time?
• What type of music/film
genres do they enjoy?
My audiences’ taste definitely can differ within
different fields such as fashion, makeup,
features, decorations etc. However, due to the
fact that my audience spend a huge amount
of time online, they take huge inspiration from
others in the same fan base as them, or from
people who have similar interests to them.
These aspects are examples of what my
audience would like, and what they have
interpreted from others, especially from the
influence of celebrity.
My audience enjoys social events, such as musical events
like Coachella which takes place in America. When
socialising they will enjoy documenting memories with
pictures and Polaroid photos. Along with this they will
always be watching the online world and updating their own
social medias with photos, videos and information. Also,
another hobby would be singing or rapping along to songs
within the Hip-Hop genre. As a lot of the audience care
about appearance they may go to the gym and exercise to
maintain a healthy lifestyle. To match with this, fashion and
makeup would be a definite hobby for this in this audience,
as this genre holds or portrays certain styles that fans may
want to use and incorporate in their lives.
There are many productions that my audience
would enjoy. For obvious reasons, the audience
will love the Hip-Hop and rap genre in the first
place. This would definitely world famous rappers
such as Drake, Nicki Minaj and Kendrick Lamar.
Comedy films are extremely popular for my
audience as these movies are very popular, and
so is this genre of music, therefore they may link.
However, genres of movies such as horrors and a
select range of romantic movies (usually teen
orientated films) are popular and enjoyed by my
audience. All in all, my audience will enjoy a wide
range of films and TV series’, however, most of
them will be mainstream.
6. Audience Research And Information
• There are many certain factors and features of the audience of my
magazine. The age of the primary audience would range from 16 to
25, and my secondary audience would be 25-35, however, the
magazine and genre of music is mainly aimed at and enjoy by the
primary audience. My primary audience falls into C2 and D of the
socio-economic groups due to their young age. I have presented this
in the design of my magazine by adding artists on tag lines that
people of this age would recognize and enjoy, along with content and
language they would understand. As for psychographic profiling, I
would say that my audiences may be an explorer and/or an aspirer.
These profiles include discovery and challenge, along with trying to
find status. These factors are often seen in the culture of hip-Hop and
therefore could be a factor of a reader of my magazine. I have tried to
demonstrate this in my magazine by thinking about article names and
the kind of artists I include my magazine, as by doing this, readers will
recognize or relate to content and subject of BASS and then link this
to factors of psychological profiling.