2. • There is one main image on the page which is of Ed’s face. This is the
main focus and attracts the reader’s attention. It makes it immediately
clear to the reader what the subject matter is. Ed Sheeran’s primary
audience is females, and a close up picture has been used to present
him in an attractive way. The picture has a Sepia effect on it which
makes the writing and the orange sections stand out more. The orange
has been incorporated onto the advert as his album cover for “Plus” is
completely orange, and it makes it more recognizable. The main image
does not present much to the reader about the album, but it is a
convention of the Pop genre as well as the music, pop focuses on the
artist’s identity.
• The advert includes information about some of the singles that feature
on the album. This would interest the audience as these two songs
were very popular, mainstream songs that both featured in the charts,
so the reader would be familiar with these singles which could
persuade them in purchasing the album.
• This ad has a quote and rating at the bottom of the page to persuade
the audience that it is a good album. It has a meaningful description to
entice the reader in, and the rating is from Q magazine which
demonstrates that it must be a good album as it is highly rated from a
large and well known institution.
The Bottom of the page has links to social network sites regarding the
album; this indicates that he has quite a young target audience and this
would appeal to them more as due to the increase n social media and
new technology it would increase publicity and popularity.
3. • The name of artist is central and at the top of the page with black writing to
contrast against the white background. The text is also in large capital letters
to grab the reader’s attention. Furthermore, the artist is making eye contact
with the reader to make it come across as more personal as if the advert is
directed at you specifically. It engages the reader and makes them read
further on. Justin Timberlake has a large fanbase, a large portion of which
are female; he is seen as quite a sexual icon and this will engage them on a
personal level.
• This ad has a distinctive colour scheme of black and white which makes it
recognizable and sleek as it is the same colour scheme as his album. It also
relates to the theme of one of his most popular songs on the album “Suit
and Tie” which has the colour scheme of black and white. Furthermore one
of Timberlake’s iconic looks is to look suave and sophisticated in a suit.
• The ad has social media links at the bottom of the page to get more publicity
for himself and his tour. His fanbase has a wide range of ages, a lot of who
are young people who use new technology and social media. This will target
them and so they are able to find out more information about him and his
tour online as it is easily accessible for them.
• It has names of other artists that will also be performing at his concert; this
would interest the audience as they are of the same genre and they are well
known singers. Their names aren’t as large as Justin Timberlake’s as he is the
star of the show whereas they are not as important.
• Information about the concert is in very small font. This is because the
reader would usually go online to find out more information, therefore it
does not need to be displayed largely on the page. The main focus is the
artist himself and not other information such as ticket prices, where you can
get the tickets etc. so it does not need to be displayed clearly on the page.
4. • The only character apparent on the advert is Olly Murs, of which the poster is
advertising and his latest album. The direct address of the character allows the
audience to gain insight on the artist, believing that he is in the “Right place, right time”
as his album is titled. His relaxed physicality indicates to the audience that he doesn’t
have to try too hard when performing as his talent comes naturally and was enhanced
by his appearance on the X Factor which established his singing career. His clothing
matches the colour scheme of the overall poster as his braces match the text stating his
name which is easy for the audience to relate his name to the actual one, because he’s
the only character and because of the colours. Olly’s style of clothing has always
emitted a vintage feel, not just in this poster. He has frequently worn trilby hats in
videos, so it’s a genuine interest of his to dress in such a manner, this could suggest that
his music is a variety of styles as he likes to experiment, as he does with his clothing.
• The setting of the poster looks like the image was produced in a studio with the high
key lighting on Olly’s face and the substantial one colour background. The background
is made to look like the sky with the blue background and with Olly wearing a white
top; this suggests that his career is escalating, much like a bird in flight, which indicates
his soring potential and discovering his musical talents and the style in which to present
them.
• On the poster, high key lighting is used predominantly on Olly’s face to highlight is
masculine features, including his jaw line. However, as well as airbrushing his face, the
shadow created underneath his chin could have been enhanced which indicates that
his music career may have been tampered with in a similar way by digitally enhancing
Olly’s voice. The colour scheme is consistent throughout the whole poster with
including Olly’s clothes. The text is informal as most phrases are in different fonts; I
believe this was done stylistically to catch the audiences’ attention.
• This poster is iconic due to the colour scheme and its appearance on Olly’s clothes,
with the burgundy text and the replicated colour on Olly’s braces. The bulky font
displaying his album title is then continued in the black attachments of Olly’s braces.
Also, the website is displays on the poster along with some tracks that will feature on
the album, which is iconic to the artist and is placed in the terminal area which is the
correct place for it as it would be different if it was placed in the primary optical area.
