The document analyzes an advertisement for Mika's new album. It discusses several elements of the ad design and what they convey. The largest text is Mika's name to catch the reader's eye. Graphics of household objects being sucked into a black hole represent a teen's impending adulthood. Mika is known for colorful album covers, so bright colors link the ad to his brand. While the colors seem youthful, the black hole metaphor suggests the target audience is adults coping with life changes through Mika's potentially psychedelic pop music.

1. Elleah Stanton

3. The Writing
The artists name is the most prominent piece of
text as it is the largest, and is in a different font to
the rest of the text. His name is very short and
recognisable , so it will catch the eye of the reader
flicking through the magazine. The album title is
written beneath the name, in a much smaller, less
important font. The album title is proving to be one
of the least important things on adverts as it is
usually smaller than the artists name and the
release date. For Hold Me Down, the writing was
also quite small and not very obvious.
Much like Hold Me Down it writes ‘ The New
Album’ which makes it seem like it is the only
important album that the consumer needs to look
out for. The release date is actually smaller than the
other writing which is different to the other two
adverts I have analysed. Still, it is a prominent t part
of the advert that the reader will notice. It also
includes two songs that are on the album, along
with how you can download it.

4. The
Graphics
-The graphics on this page are probably
the most eye catching part of this advert.
The images seem to be made up of
random household objects that are being
sucked into a type of black hole in space,
but also in the middle of a teenage room.
The floor of the ‘boy’s’ room seems to have
turned into a spiralling hole in which
everything is being sucked into.
-It could tell the story of a boy who knows
too much about becoming an adult, and
the impending doom of adulthood
(symbolised by the darkness of space) is
sucking away his teenage life as he
clenches on to his pink and blue bed
covers.

5. The Brand
Mika is known for having wild and colourful album covers. So when the reader
sees the page in the magazine splattered with all the colours of the rainbow,
they immediately link it with Mika.
The design used on the magazine advert is almost identical to the images used
on the album cover. Some of the colours of the space scene were changed in
the advert.

6. The Logo
 Mika’s name is his logo, and it is made the
largest piece of text on the page. It is the
same font as his name on previous album
‘Like in Cartoon Motion ‘, so this helps create
his brand identity so that people will
recognise his works.

7. Target Audience
 At a first thought, one would assume that because of the bright
colours and wild images of space, that his target audience is younger
people. However, I think that he is using childish images and colours
in a cynical way and playing on the idea that adult hood strips away
all of these colours and creates one big black hole.
 The graphics remind me of The Beatles Stg Pepper album, which
also had a lot of colours. It therefore makes me link Mika’s advert to
drugs, as a scene that someone may envision whilst hallucinating.
 This leads me to think that his target audience is 20 years plus. An
demographic who have just entered their adult life and are looking
for a type of escapism as a way of coping with their impending
doom.

8. Genre
 Mika is considered a pop artist, and with this
comes the expectation to be upbeat and
uplifting. The array of colours used in his
advert is very conventional of a pop advert.
However his use of colour seems to be used
sarcastically excessively, mocking the
portrayal of a perfect world that a lot of pop
music promotes.