This is our pitch. Enjoy.

1. Se7en Studios – Keera, Nadine and Farzeen

2. Why did we pick it?
 Dramatic narrative to fit alongside meaningful lyrics and melancholic undertone.
For example:
“Who said we had it all?
Our hearts no longer lie
Who knew the veil would fall?
Who’d guess that we would cry?”
 Lyrics help create strong narrative & creative backstory (symbolism)
 Slow pace fits with romantic narrative
 It allows us to incorporate a performance aspect too - lyrics are powerful, close ups would be
appropriate.
 We can also use slow-mo. Will add a nostalgic feel to the video.

3.  Artist’s name: ‘Elijah’
 Common for artists in the R&B genre to use their name - for example Bryson
Tiller, August Alsina etc
 In addition, his song is quite soulful.
 Elijah being a biblical name is also relevant.

4.  His romantic nature will be countertypical to the standard, male stereotype
 Age similar to that of target audience makes him relatable - Polldaddy survey:
most responses from16-21 year olds.
 Appeal to a larger audience in 2 ways
• choosing someone in the middle of this range (18)
• complying with dress sense/standard of R&B artist.

5.  Being a teenager makes it easier for the audience to relate to the artist
 In recent years there has been a change in the conventions of R&B music videos - slow paced
subgenre becomes more popular. This has led to the romantic side of R&B.
• E.G. John Legend & Jhene Aiko have produced a series of slower paced songs recently which have clearly shown
romantic narratives.
 Other artists have created songs that fit in with this side of R&B, which heightens a romantic
aura, rather than a more urban one that is based around money, drugs and sex:
• Chris Brown, Nelly, Bryson Tiller, Usher and Tory Lanez3
 Using a soulful song helps create an song with a slow, romantic subgenre of R&B, helping to
appeal to a larger target audience (since this has become increasingly popular over the years).

6.  Mise-en-scene:
• flowers, candles, hot chocolate/coffee, Christmas lights, street lights, fake
presents, woolly hats and scarves, mistletoe
 Camera:
• close ups, low angle (leaves falling), medium close ups (to establish relationship
and convey narrative)
 Editing:
• slow-paced, flashbacks with bright lighting – filmed in daytime and flashback-y
hue

7.  Wild Things- Alessia Cara
 Bed Peace- Jhene Aiko
 One That Got Away- Katy Perry
 Just The Way You Are- Bruno Mars
 All Of Me- John Legend
 Simply Amazing- Trey Songz

8.  Autumn leaves
 Woolly hats/scarves – theme
of Christmas
 Central London
 Christmas lights
 Couple walking
 Couple on date
 Mistletoe – reinforce this theme
of love
 Winter Wonderland
 Rain – pathetic fallacy
 Camden
 Christmas tree/presents/décor
etc
 Roses – contribution to the plot

9.  Poster and a website
 Visual style: Romantic and soulful. We aim to avoid the
involvement of provocativeness.

11. What style of music video are you making? What will happen?
 Soulful R&B
 Romantic
 Flashbacks of couple together and flash-forwards of the guy alone and lip-singing
 Guy laying down roses at the end
What is your artist’s unique selling point? How will this be clear from your overall promotional
package?
 Not complying to the standard conventions of the R&B genre
 Thus making the artist appeal to TA more
 Less idyllic, more realistic (e.g. casually dressed and inexpensive accessories)