2. POP
Typical conventions of a pop music video would be something like a
dance routine or interesting choice in clothing, vibrant colours and is
normally associated with a positive vibe, all the attention if on the
lead singer, the singer is portrayed as happy enjoying and content
with life. The lyrics are normally based around love or relationships,
for this genre of music teens seem to be the main target audience,
the music genre is normally conveyed through the video dressing and
setting. The song Is usually 3-5 minutes long with a set structure and
consistent beat. It tends to follow current trends rather then being
independent and making something new, unique and different to
hear. The structure normally follows a verse, chorus, verse form and
uses hook lines which are catchy and therefore stays in the audience
mind. Hair and make up for the women tend to be very heavy and is
used to communicate the artists feelings, views and expresses a
message to the audience, it plays a major role in music pop videos.
The songs usually include beats which are very dance orientated.
They are stereotypically associated with people who enjoy clubbing
3. R&B
The most continuous iconography that is
frequently used in most music video’s is
voyeurism, often of women. The woman in
these music video’s are shown wearing little to
no clothes. Women are often shown to be
wearing minimal clothing with their slim
stomachs on show the majority of the time, this
is for the male gaze. Their hair is always styled
in a very dramatic and eye catching manner,
their make up is also very bold and defined
4. ROCK
Most rock videos tend to be the opposite
of pop videos, in that the colour and the
mis en scene differ a great deals. Rock
video are more darker and more heavier.
Music videos of this genre tend to be more
performance based rather than narrative,
they are normally playing in concert or
studio recording. The lighting in rock
videos are darker and more sinister, going
5. INDIE
With regard to indie music videos, they are more of a mixture of rock
and pop. Indie music in mainly based on narrative based of any
genre, the music and the visuals are usually low key and calm. The
colouring for this genre is more low key as well, they tend to use
more dark colours and the whole layout for this genre is just
generally more slow and calm. Indie bands usually use natural tones
as they connote something “average”. This means that the audience
can identify the music being indie pop. Typical colours used in indie
music videos are often black, brown, green and orange. With indie
music the locations tends to be a simple location, liken a beach or a
street. These locations create a mystery, which makes the audience
focus on the performance. By having locations that the audience can
identify means they are able to relate to the artist because the videos
and songs are usually at a personal level.
