Lucas Kirkland is creating a poster as an ancillary product for their OCR Media Studies A2 coursework. The poster will promote their soap opera trailer which features a kidnapping narrative. Ideas for the poster include incorporating the red ribbon iconography from the trailer and featuring an image of the main character Zoe running. The location of the downs will also be featured. Synergy with social media like hashtags and links to fan pages will be included. Images from the trailer will be manipulated in Photoshop and a tagline of "Betrayal runs deep" is proposed to match the narrative.

1. OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio
Mind Map and
Research
Name: Lucas Kirkland
Candidate Number: 1159
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Generation of Ideas for Ancillary Product 2) –
Poster

2. Mind Map
Poster
Mind Map
Themes and ideas –
• The main narrative strand that is prominent
throughout my trailer, is a kidnapping. Therefore one
of my ideas for the poster is to create a missing theme
that will illustrate this narrative strand. The
conventions of the poster should be bold and bright
like a missing persons poster.
• One of the key iconography in my trailer is the red
ribbon. I will look to incorporate this into my poster.
Additionally my main image will feature Zoe running
away, this will paint a clear picture in the narrative.
• The downs is a key location for a section of my trailer.
Therefore a long shot of Zoe on the downs would be a
good main image to use for my for my poster
Synergy with social media-
• Utilizing social media on my poster can cause mass marketing
on a vast array off platforms. Therefore It is important that my
poster has social media indents located on the poster.
Additionally using Twitter you can start a #hash tag to create
perhaps a viral craze that will boost the popularity of my
magazine.
• Facebook links may cause the audience to view their favourite
soap page. New updates to the soap could regularly be posted
on the page. This will provide audiences with up to date
information. Audience members can then send the links to
other friends, comment and like content on the page
• Additionally I will ensure that there is cross media convergence
within my poster. For example I will include a web address
format so that my poster can draw viewers other media
platforms.
• Point of call- The point of call
information will include the
all important dates of my
soaps debut along with the
time, which will most likely be
before the watershed
(8:30pm – 9pm watershed).
This is because this is the
prime time for soap operas to
be aired on TV. The poster will
also need to include the BBC
two logo to create brand
identity.
Other – I would like to
take a picture that is low
angle picture of Zoe
running with blades off
grass breaking up the
frame.
Tagline –
• “Betrayal runs deep” – This
tagline works with the
connotations of my soap
opera trailer. The main
picture of my poster will
feature Zoe running with
blades of grass breaking up
the frame. The word “Deep”
matches the picture on
screen. Additionally the
emotional level that our
main character is going
through is reflected in this
tagline.
Images Needed/ Manipulation –
• Epsom downs setting will be
the background for my
poster. Additionally I could
also use a photo from the
house scene, as it is the most
prominent scene.
Additionally I will need to
manipulate the imagery I
use. For example I will create
a glamorous skin tone on my
photos by adding an outer
glow in the blending options.

3. Mind Map - Conclusion
Name: Lucas Kirkland
Candidate Number:1159
Center Name: St. Andrew’s Catholic School
Center Number:64135
In order to progress with my ancillary product 2, I need to gather pictures to use
effectively in my poster. I will have to take multiple pictures in different scenarios to
see what will work best for my poster. I would like to have pictures of Zoe standing on
the downs which can all be gathered on filming day.
Props play a key part in my poster, therefore I will look into incorporating the red
ribbon theme that runs throughout my trailer into my poster. This will give the
poster some key iconography that the audience can connect with. I have started to
research the types of fonts that I would like to use. These are bold and easy to read.
But Additionally they must portray an eerie kidnapper feel.
I will utilise Adobe Photoshop CS5 in order to create my poster. This is because I am
very familiar with the software, and it is a great image manipulation tool and design
software that will help me to design a good poster.