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15. Introduction
Troy R Grabel
Manager of Global Talent Acquisition
LeanLogistics is a Cloud base
Supply Chain Software Provider,
Located in Holland, MI
We have global operations with over
80,000 users in 28 countries.
Market Demographics
• Metro area is less than 200,000
people
• Heavy PHP / .NET market
• Limited Software product
development firms
3 hour boat Ride to
Wisconsin
Holland
2.5 hours to
Chicago
15
3 hours to Detroit
16. Gaining Momentum – Accelerating our
Talent Challenges
Business:
Small Talent team (1 recruiter, 1 HR manager)
Sourcing Strategy consisted of reinvented the wheel for every search
ATS consisted of outlook and excel spreadsheets and PeopleFluent
No pipeline management strategy
No digital media presence
No metrics
Geographical challenges
We have very strict selection criteria.
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17. Current–State Talent Acquisition
Small team (1 player-coach, 1 coordinator)
Developed a Sourcing Strategy around a proactive message campaign
Deployed pipeline management strategy using LinkedIn Recruiter Pipeline as
our ATS
Implemented a digital media presence
Established metrics
Our geography still represents challenges but we know which battles to fight
We still have very strict selection criteria
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18. How did you get there?
We focused on three main areas
1.
Building our Pipeline
2.
Managing our Pipeline
3.
Measuring our Pipeline
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19. Building a Pipeline
Invest time in developing a Workforce Strategy and define your
firms Strategic Capabilities
Align your Sourcing Strategy to Win
Build a Cost-of-Vacancy model to help prioritize your recruitment efforts
Develop a compelling Branding Message
Figure out where your prospects are
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20. Building a Pipeline
BE CREATIVE - Develop a long-term Sustainability Sourcing
Strategy
Source for prospects that are familiar with your area (graduates, previous work
history)
Use your team member networks more than usual; they are connected (reward
them)
Be active and consistent with a focused digital media strategy
Keep in mind that a sourcing strategy identifies “prospects of interest” and
when the time is right those prospects will become candidates
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21. Building a Pipeline
Leverage the Technology
Skills & Expertise Endorsements who has endorsed the prospects
Leverage LinkedIn Recruiter Alerts; they will automatically build your pipelines
and notify you of fresh prospects to contact.
Keep the Momentum – Don’t ever Stop SOURCING
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22. Pipeline Management
Create Tags, Sources and Statuses to help organize your
Pipeline
Pipeline of your “Silver & Bronze Medalist”
Keep naming schemes simple. You can always use filters to narrow down
your pools of candidates
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23. Pipeline Management
Think-outside-of-the-Box
Start pipelining prospects that went to college around your market or lived
near your market. They might have interested in moving back at some
point.
Share BIG DATA that separates your market from a tier 1 market (i.e. costof-living, quality-of-life, national rankings: Best places-to-live, raise-a-family,
etc…)
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24. Pipeline Management
Be creative with your messaging
Social media campaigns were a start, great candidates hang-out in other
digital media outlets an (i.e. gaming sites, college forums, local networking
sites! (i.e.
) and be present
Respect your Pipeline
Remember “Your worth to your network will be determined by how much
you GIVE in value than you take in payment” (i.e. referrals/ or solicitation of
interest)
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26. LeanLogistics ROI
LEANLOGISTICS
Source
Team Referral
Program
Digital Media
Campaign
College/
University
Corp. Website
Job Boards
Agency hires
Contractor
FY2011
20
FY2012
28
FY2013
19
6
18
14
5
6
4
18
2
2
5
5
1
2
0
1
Reducing Agency cost from $115,000 in FY11 to $0 in FY13
Digital Media Campaign represents 34% of Hires
Increased Team Member Referral program to 48.5% of our hires
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26
27. Thoughts to Take Home
Pick your Battles
Don’t waste your time trying to be a superstar; think Long-term and be creative on where &
who you recruit
Align your critical positions to a Cost-of-Vacancy model
Develop and deploy a digital brand management campaign that attracts passive
candidates
Drive towards an ROI
Treat your pipeline with respect; provide useful and meaningful content and
DON’T become noise
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