Chinese CV and English Personal Profile

1. 履 歷 & ⾃ 傳
CV & Personal Profile
IJ. Lin - 2016 4 23
CV & PERSONAL PROFILE - IJ. LIN 1

2. 2012 Edinburgh Napier
B2B IT
AE(Account Execu;ve)
AS (Account
Supervisor)
B2B IT
Steven Madden borsalini
2013
TIVS
CSR GR
CV & PERSONAL PROFILE - IJ. LIN 2
“Try again.
Fail again.
Fail better.
“
SAMUEL BECKETT
SEPTEMBER,2011 @
EDINBURGH

3. MSc of International Events and Festival Management
Edinburgh Napier University, Edinburgh, UK
September 2010- September 2011
IJ. Lin
23/ 2 / 1983
160 cm 50 Kg
Word, Excel, Powerpoint, Outlook, etc
Mac
iOS
Keynote, Pages, Numbers, etc.
CV & PERSONAL PROFILE - IJ. LIN 3
CV
+886 (0) 966-078-123
catbaby0223@gmail.com
708
144
63

4. PRADA (Selfridges, Bag & Accessory Dept.) — 10 2014- 2 2016
VICs
— —7 2013 - 7 2014
Specializing in Government Relation and CSR
> Retainers
1. Visa
2. (GrapeKing)
3. ( Federation for the Welfare of Elderly):
etc.
> Projects
4. HiNet (Chunghwa Telecom ): 19 Happy
5. (Roche ): Madopar -
6. TIVS ( Taiwan Immunization Version and Strategy): -
> Main Duties
DMS (daily media scan)
Project execution
Marketing strategy & Issue analysis
Media Event
Media relationship maintaining
Planning and Report
Account management
/ 3rd party liaison
Logistic & Administration
— —1 2013 - 6 2013
Specializing in luxury goods
> Retainers
1. (Tissot )
> Projects
2. Steve Madden: 2013 Party.(2013 STEVE MADDEN Rock Asia VIPs Party Night)
3. borsalini: 2013 (2013 F/W New Product launch show)
4. (Corum ): 2013 VIPs (Gala Dinner)
>
/ Product launch & re-launch/ Fashion show
Media Event
Celebrity seeding/ KOLs leverage
Event coordination
CV & PERSONAL PROFILE - IJ. LIN 4

5. Media buy
Editorial plan
News Release & monitoring
Planning & reporting (monthly report, news clipping, etc.)
— —1 2012 - 1 2013
Specializing in B2B IT industry, and technology solutions
> Retainers
1. (Broadcom ):
> Projects
2. HDS (Hitachi Data Systems):
3. Underwriters Laboratories Inc. (UL):
4. SAP:
5. Campuware:
6. (Fuji Xerox Company, Limited ): 2012 new product launch and media gathering (
)
>
DMS (daily media scan)
Project execution
Media briefing & gathering
Product review
Testimonial project
Media relationship build-up and maintaining
Planning & report
Account management
/ 3rd party liaison
— —7 2013 - 7 2014
Press conference planning & execution
Marketing strategy
Merchandise sale
Assist in touring
Media exposure monitor
— —7 2013 - 7 2014
-PR
Media relationship build- up and maintaining
Press conference planning & execution
CV & PERSONAL PROFILE - IJ. LIN 5

6. Performing PR duties with writing press release
VIPs
-Marketing
Marketing strategy & key image launch for upcoming performance
Carry out marketing campaign via website and newsletter
Sponsorship approaching
-Front Stage Management
SOP Theatre & front stage management; SOP launch
Audience & VIP hospitality.
Box office
Merchandise sales
Volunteer arrangement, including recruiting and training.
-Administration & Others
Pitching government tender
Approaching and reporting government grants and fundings.
CV & PERSONAL PROFILE - IJ. LIN 6

7. “ Try again. Fail Again, Fail better”
Every thing happens for a reason, bring something we must learn
20
2010
CV & PERSONAL PROFILE - IJ. LIN 7

8. AE
B2B IT
90%
10% 100% ”Be A PR- chose what I love, be who I want to be.”
CV & PERSONAL PROFILE - IJ. LIN 8

9. Personal Profile
SWOT Analysis
CV & PERSONAL PROFILE - IJ. LIN 9
Opportunities
• Proficient in public relations
of consumer electronics,
fashion and consuming
product industry
• Experienced in luxury industry
• Experienced in theatrical industry
Positive
O
Threats
• Other PR agencies/ agents
• New clients, new challenges
External
Factors
Negative
T
Strengths
• Excellent planner
• Strong execution ability
• Full experience in tactical
communication
• CSR projects
• Conducting art festivals and events
successfully
• Fluent in mandarin Chinese and
English
S
Weaknesses
• Lock of experience to
manage a team (previous
job title was AS)
• Time management
W
Internal
Factors

10. Aptitude Test
I am highly motivated and enthusiastic regarding this post and I believe I am an ideal candidate
as I have met most of the stated criteria.
With one and a half year to acquire an MSc in the International Events and Festival Management
from the Edinburgh Napier University in Scotland, I have developed a fluent English speaking and
writing ability to meet basic communication needs for this job.
Having such privilege by living in this eventful capital of the world, the accumulation from the
academic study in the University and conducting a research in a festival subject has enriched my
knowledge in every aspect. During my study at Edinburgh Napier University, the academic
trainings were associated with marketing, human resource, conference planning, etc. Despite the
academic perspectives, I have also worked in theatre industry for four years before my Masters
course in the UK. This has given me plenty of practical experience
CV & PERSONAL PROFILE - IJ. LIN 10
20
0
40
80
100
60

11. With my native language, professional communication skills and detail oriented cultivated from
my previous field experiences in the PR agencies and theatre companies. I’m not only capable of
communicating with clients and stakeholders, but also have the ability to meet multiple tasks.
With my enthusiasm, non-stop learning, and positive attitude at work, I not only gained praise
from colleagues and clients, but also acquired an excellent job opportunity in Jet-Go Consulting
Group ( ) in Taipei to cooperate with Chunghwa Telecom HiNet -The
biggest telecommunication company in Taiwan- for 2014 CSR & family day. Moreover, I have
abundant experiences as a project leader to conduct several events, including fashion show for
Steve Madden (F/W 2013), borsalini (F/W 2013), and Corum (Annual VIPs Gala Dinner); consumer
electronics media gathering for Fuji Xerox Company 2012 new product launch; non forfeit
organizations for Federation for the Welfare of Elderly, TIVS, etc; CSR projects for Roche
(Madopar), and B2B IT industries for PR retainers.
I have been trained and learned how to market successfully and manage the relationships with
people in mass media and public relations I believe all my efforts and experience at that time
helped me to learn these skills and knowledge thoroughly and become fully aware of what I need
to learn in the future.
I am available for an interview at all times, and able to work in a flexible schedule to meet
company needs. For additional information about my skills, backgrounds, and achievements,
please review my enclosed CV. Thanks for your time to consider my application and I look
forward to hearing from you soon.
CV & PERSONAL PROFILE - IJ. LIN 11