US Staffing Trends | 2015 Global Recruiting Trends

1. 2015 US Staffing Trends Based on LinkedIn’s newly released 4th annual survey #hiretowin

2. LinkedIn’s findings are based on a survey of… 1,994 staffing leaders 11 countries #hiretowin 4 years 300 Million members

3. US placement volumes grow while budgets straggle. Staffing leaders must scale & do more with less. Percent of staffing leaders projecting an increase in next 12 months Placement Volume Hiring Budget 100% 75% 50% 25% 0% 2011 2012 2013 2014 #hiretowin

4. 3 Staffing trends to build into your 2015 plan Based on LinkedIn’s 2015 Staffing Trends research 1 Most firms value brand but only some invest in, manage, & measure it 2 The top ROI sources are social professional networks & job boards 3 Better candidate & job matching is expected to reshape recruiting #hiretowin

6. 6 Why brand matters for getting placements and prospects Source: . Alex Hisaka, Survival of the Fittest: How Today’s Enterprise Buyers Have Evolved (http://lnkd.in/dV_QnP3), (July 21, 2014).

7. #1 Viewing member profiles is the #1 activity on LinkedIn #hiretowin

8. 76% of job applicants viewed an employee’s LinkedIn profile 6 months prior to applying for a job at that company #hiretowin

9. Firms value their brand but their actions are still catching up Percent of staffing leaders saying that their brand… 68% 58% 46% 33% 100% 75% 50% 25% 0% Our brand has a significant impact on our ability to grow our business My company has a brand strategy Those responsible for our brand have enough resources to do it well We regularly measure the health of our brand in a quantifiable way #hiretowin

10. Online professional networks and friends and family grow as % selecting as most effective channel for promoting brand 10 top channels for promoting firm brands 70% 60% 50% 40% 30% 20% 2012 2013 2014 Online professional networks Our firm's website Friends/family, word of mouth Traditional Job Boards #hiretowin

11. % selecting as most effective channel for promoting brand 11 Boutique firms rely more on word of mouth while large firms rely more on public recognition & awards 30%! 16%! 43% 8% Friends/family, word of mouth Public recognition/awards Large agencies! Small agencies! *Small agencies = 1-10 recruiters #hiretowin

12. Build, invest in, and measure your firm’s brand in 2015 Next steps for your strategic planning 1. Articulate your competitive advantage so clients and candidates know why you’re the best firm for their industry, function, career. 2. Use cost-effective social channels to make your brand known. Start with free LinkedIn tools like individual recruiter profiles, your company page, and attracting followers. 3. Benchmark your brand budget against other investments — is your brand funded in line with other priorities? 4. Measure your brand using metrics like Net Promoter Score (NPS) of your clients and placements, company followers. #hiretowin

13. 13 Recommended resources for building your firm’s brand #hiretowin

15. Number of placements is most valuable performance metric % ranking as top metric for tracking team performance 15% 23% 36% Number of placements Client satisfaction Quality of placements 0% 10% 20% 30% 40% 50% #hiretowin

16. Availability of quality talent is top obstacle to recruiting % ranking as top obstacle 41% 39% 61% Availability of quality talent Offer made by my client (includes compensation, role, Competition 0% 20% 40% 60% location, etc.) #hiretowin

17. Social professional networks and job boards provide the best quality and quantity of placements Number of placements: Top sources Quality of placements: Top sources #hiretowin Company career website! Company CRM system! Employee referral programs! General social media! General career fairs! Job boards! Internet ! resume databases! Other! Print ! Social professional networks! ATS/ internal candidate database!

18. Social professional networks and job boards provide the best quality and quantity of placements Number of placements: Top sources Quality of placements: Top sources #hiretowin Company career website! Company CRM system! Employee referral programs! General social media! General career fairs! Job boards! Internet ! resume databases! Other! Print ! Social professional networks! ATS/ internal candidate database!

19. Use different high ROI sources to target passive vs active candidates, and have a different message for warm outreach 19 75% 25% Pasive Active

20. The top sources for number of placements has shifted over 70% 60% 50% 40% 30% Percent ranking as major (<15%) source of placements 2011 2012 2013 2014 Social professional networks Internet job boards Your ATS/ internal candidate database Internet resume databases the past four years #hiretowin

21. The top sources for quality placements has also shifted 70% 60% 50% 40% 30% Percent ranking as a top 4 source of quality placements 2011 2012 2013 2014 Social professional networks Internet job boards Your ATS/internal candidate database Internet resume databases #hiretowin

22. As LinkedIn talent ecosystem scales, your talent pool grows and the number of potential quality hires increases 700 600 500 400 300 200 100 0 350 300 250 200 150 100 50 0 Q2 2011 Q2 2012 Q2 2013 Q2 2014 Average open jobs (000s) LinkedIn Members (millions) Jobs Members #hiretowin

23. Extract value from top ROI sources in 2015 Next steps for your strategic planning 1. Arm yourself with data to stay competitive. Use LinkedIn’s free Talent Pool reports on SlideShare to size your target market and understand talent supply & demand. 2. Consider different search tactics for passive vs active candidates (i.e. Boolean search strings, indirect search, conceptual search, etc) 3. Craft tailored messages to target candidates so you can attract them after you find them. Understand what would motivate them to switch jobs. 4. Define what ROI means for your firm and measure it across your sources of placements. #hiretowin

24. Use LinkedIn’s Free Talent Pool Reports to understand the supply and demand of your target talent http://www.slideshare.net/linkedin-talent-solutions #hire2t4o win

26. Different countries see a different future Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Expanding into emerging markets Improved candidate and job matching Improved candidate and job matching Expanding into emerging markets Recruiting becoming more like marketing Defining and measuring quality of hire Expanding into emerging markets Using "big data" for predicting future talent needs Defining and measuring quality of hire Expanding into emerging markets Defining and measuring quality of hire Using "big data" for predicting future talent needs Expanding into emerging markets Recruiting becoming more like marketing Remote workforce options Focusing on referrals Remote workforce options Focusing on referrals Recruiting becoming more like marketing Focusing on referrals Using “big data” for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA Canada Brazil UK France Nordics Australia India China SE Asia #hiretowin Top up-and-coming trends for selected geographies

27. But improved candidate and job matching has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Expanding into emerging markets Improved candidate and job matching Improved candidate and job matching Expanding into emerging markets Recruiting becoming more like marketing Defining and measuring quality of hire Expanding into emerging markets Using "big data" for predicting future talent needs Defining and measuring quality of hire Expanding into emerging markets Defining and measuring quality of hire Using "big data" for predicting future talent needs Expanding into emerging markets Recruiting becoming more like marketing Remote workforce options Focusing on referrals Remote workforce options Focusing on referrals Recruiting becoming more like marketing Focusing on referrals Using “big data” for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA Canada Brazil UK France Nordics Australia India China SE Asia #hiretowin Top up-and-coming trends for selected geographies #1 Improved candidate & job matching

28. LinkedIn matches right jobs, right talent, right time Reach passive & active candidates across multiple channels Your Jobs The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been Profiles on LinkedIn LinkedIn Matching Engine The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Th Your computer may e not have enough memory im to or ag the image xyzCo open the image, may have been corrupted. e Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, Careers at xyzCo you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. The image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again. If the red x still appears, you may have to delete the image and then insert it again. Multiple delivery channels to all members Recommendations The image canno t be displa yed. Your comp uter may not have enoug > 50% of all job views on LinkedIn come through recommendations #hiretowin

29. Prepare for better job & candidate matching Next steps for your strategic planning 1. Accelerate your job views with industry-standard keywords & by using the right channels + tactics for promoting jobs 2. Illustrate the opportunity to matched candidates, not just the job (i.e. share culture, team, company info). #hiretowin

30. 3 Next steps for your 2015 plan Based on LinkedIn’s 2015 Staffing Trends research 1 Stay ahead of your competition by building, investing in, and measuring your firm’s brand 2 Extract more value from high ROI sources: Social professional networks & job boards, that address both active and passive professionals 3 Prepare for a world of better candidate & job matching by keyword optimizing your jobs and wooing matched candidates with your messaging #hiretowin

31. 2015 US Staffing Trends Newly released today! LinkedIn’s 4th annual report http://lnkd.in/2015usstaffingtrends #hiretowin

US Staffing Trends | 2015 Global Recruiting Trends

US Staffing Trends | 2015 Global Recruiting Trends

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