Product Updates Webinar - Sept 2018

1. LinkedIn
Talent
Solutions
PRODUCT UPATES WEBINAR
SEPTEMBER 2018

2. S A N K A R
V E N K A T R A M A N
Global Product Evangelist
LinkedIn Talent Solutions
Quarterly Product Release Update
A N U S H A
B A G C H I
Senior Customer Success Manager
S H A W N
M E A L Y
Senior Customer Success Manager
2

3. Housekeeping
• Muted by default
• Use chat window in the bottom
right to post questions
• Questions will be answered
throughout the session
3

4. Today’s
agenda
● LinkedIn Talent Solutions vision
● Recruiter enhancement:
● Overview of Integrated Search
● Additional product enhancements
● Q&A
4

5. Become the definitive talent
marketplace by helping
members to get the best
opportunities, and empowering
employers to hire and develop
the best talent.
Our vision
5

6. Building out the hiring marketplace
Open
Candidate
Location
interest
IndustryExperience
Current employees
Macro labor trends
Location
COMPANYJOB SEEKER
Connection
s
Educatio
n
Skill
s
Industry
Salary
Job
searches
Job views
Content
views
Companies followed
Connections at
company
Hires
Company size
Similar companies
Alumni
Culture & values
AI
575M
+MEMBERS
15MJOBS
20
MCOMPANIES
60
KSKILLS
6

7. 7
Talent
Intelligence
Where Instincts & Insights
meet.
Data-driven insights create an advantage.
The data advantage

8. Next-generation LinkedIn Talent Solutions
Build and develop
winning teams
Find and hire the best
talent efficiently
Help drive business
strategies
TALENT ACQUISITION TALENT DEVELOPMENT
TALENT STRATEGY
AND ANALYTICS
8

9. Maximizing efficiency with minimal effort
Helping you find and hire the best talent
TALENT ACQUISITION
9

10. Understanding the person behind the profile
What members say on their profiles
(identity)
What actions they take on LinkedIn
(includes both affinities and intentions)
What their words and actions say about
them
(inferences made via LinkedIn data standardization and
machine learning)
LinkedIn
technology
Knowing the person behind the profile means we
know:
How we learn about the person behind the profile:
Lives in
San Francisco,
California
Software
engineer
Passionate
about gaming
Open to starting
new career
opportunities
Passionate about
artificial
intelligence
Works at
ACME Co.
High
performer
Actively
applying
for jobs
Member
Laura Taylor
10

11. Beyond just finding qualified candidates
We help you build and develop winning teams
TALENT DEVELOPMENT
11

12. You are already using data and insights to find
and hire the best people
LinkedIn Media
Personalized Talent Brand candidate
experience drives a 30% increase
in job applications.
LinkedIn Jobs
Targeted Job Slots drive a 40%
higher rating on applicant quality
compared to job boards.
LinkedIn Recruiter
Smart suggestions and Recruiter
Spotlights drive a 2x increase in
InMail response rates.
AI AI AI
12

13. Insights to help answer talent questions
Drive business strategies
TALENT STRATEGY
AND ANALYTICS
13

14. Shape talent strategy with LinkedIn Talent Insights
15M
20M
575M+
60
K
MEMBERS JOBS
COMPANIES SKILLS
LinkedIn Talent Insights
AI
LinkedIn Media
LinkedIn Jobs
LinkedIn Recruiter
14

15. This is Talent Intelligence
Using data and insights to make people
your competitive advantage.
15

16. Next-generation LinkedIn Talent Solutions
Build and develop
winning teams
Find and hire the best
talent efficiently
Help drive business
strategies
TALENT ACQUISITION TALENT DEVELOPMENT
TALENT STRATEGY
AND ANALYTICS
16

17. What this means for you
17

18. “I'd like LinkedIn to identify
the top 10 Project Managers
Managers that I could reach
reach out to next week for
for our new office in Miami,
Miami, Florida.”
18

19. 19
We are building the next version of Recruiter. It will
be powered by the latest AI and machine-
learning technology to help you be more
successful.

20. The Evolution of Search
MORE LIKELY TO
RESPOND
SPOTLIGHT
SMART
SUGGESTIONS
RELEVANCE
IMPROVEMENTS
FUTURE OF
SEARCH
20

21. 21
A more intelligent and personalized search experience
that gets smarter over time by learning from your
behavior and helps you hire the right candidate in less time.
Our vision for Recruiter

22. Recruiter
knowledge & search
activity in Recruiter
+
22
The future of search
LinkedIn member
data
= Improved relevance
and intelligence in
search results

23. Phase 1:
Laying the foundation
of future innovation
23

24. 24
Phase 2:
AI and machine-learning
technology help you
recruit more intelligently

25. LinkedIn Talent Solutions
Integrated Search in Projects
25

26. Now we’ll take you
directly into the
product and show
a live demo
26

27. As you can see, it’s the same experience
you are familiar with, but now it's even
better
27

28. Integrated Search within Projects helps you work
efficiently and stay more organized
28

29. Search and pipeline in the same place
29

30. Effortlessly pick up where you left off
30

31. Build your pipeline with a single click
31

32. Hide candidates who aren’t the right fit
32

33. Using projects now,
will make your
search results even
better in the future.
33

34. Things to
remember
34
1. Create a project for every role
that you have to fill.
2. Build your pipeline with a single
click, hide candidates that are not
a good fit, and easily come back
to the same spot where you left
off.
3. Increase your efficiency now and
improve your search results in the
future.

35. More enhancements
Carousel Ads, self-serve Recruitment Ads,
and Career Pages Updates
35

36. LinkedIn Talent Solutions
Introducing Carousel Ads
36

37. You’re already swiping on carousel ads
Show multiple images, job postings, and headlines in a single ad unit.
Facebook Instagram
37

38. Introducing carousel for
LinkedIn Sponsored Updates
Inspire potential talent to engage with your company
with interactive carousel ads.
Tell a
complete
story
Command the
attention of
target talent
Drive results
for any talent
objective
38

39. 75%of customers said they would use
carousel ads in their next
campaign due to increased
engagement from job seekers.
*Early results from Carousel Ads
beta.
39

40. 40
1. Carousel Ads are now available for
Sponsored Updates customers at no
additional cost.
2. Carousel ads convert unfamiliar talent
into job viewers and company
3. To learn more about Carousel Ads to
attract talent, contact your LinkedIn
account manager today.
Things to
remember

41. LinkedIn Talent Solutions
Recruitment Ads self-serve experience
41

42. Recruitment Ads are
now available self-serve
Reach with precision
Optimized return on your spend.
Warm up passive candidates
Become a ‘top-of-mind’ employer among the
best talent.
Build a talent pipeline
Create a pool of engaged, relevant talent
pipeline.
42

43. LinkedIn Talent Solutions
Updates to Career Pages
43

44. Enhanced visitor-
analytics data drives
action for customizing
Life page content.
44

45. New job-seeker-
engagement data in
Talent Brand analytics
is here!
45

46. Things to
remember
46
1. Leverage Talent Brand-analytics
enhancements to make smarter, data-
driven decisions for talent strategy and
workforce planning.
2. To learn more about Career Page
enhancements, contact your LinkedIn
Customer Success Manager.

47. Join us at Talent Connect!
47
A multi-day gathering of the world’s
top leaders, innovators, and influencers in the talent space.
OCT 9 -11 | Anaheim,
CA

48. More @lnkd.in/productupdates
Questions?
48

49. Key
takeaways
49
1. Learn/share: bookmark
lnkd.in/productupdates.
2. Let data drive your decisions.
Leverage LinkedIn’s insights and reports
to become a better recruiter.
3. Let the tools do the work for you.
Talk to your LinkedIn Relationship
Manager or ATS provider to get the most
out of our app integrations.

50. S A N K A R
V E N K A T R A M A N
Global Product Evangelist
A N U S H A
B A G C H I
Senior Customer Success Manager
S H A W N
M E A L Y
Senior Customer Success Manager
50
Thank you