SlideShare a Scribd company logo

8 Steps for Engaging Candidates Online Without Investing Big Bucks

This document outlines 8 steps for building an engaging online brand to attract candidates without large investments. It recommends: 1. Gathering data on top employees to create detailed personas to understand what draws candidates. 2. Encouraging current employees to share content about the culture and why they enjoy working there. 3. Providing tools and training for employees to become social brand ambassadors and encouraging sharing through contests. 4. Highlighting company values and culture throughout the hiring process and on the careers page. 5. Leveraging speaking opportunities to discuss culture and entering awards to promote being a great place to work. 6. Including benefits and making the application and hiring process clear on

1 of 27
Download to read offline
March 2019
8 Steps for Engaging
Candidates Online
Without Investing
Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks
●
●
●
●
8 Steps for Engaging Candidates Online Without Investing Big Bucks
It’s the experience an employer
communicates to potential
candidates of what it’s like
to work at their company.
What’s
an online
brand?
it’s
about
effort.

Recommended

Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter Updates
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter UpdatesMeet Your New Intelligent Hiring Manager | LinkedIn Recruiter Updates
Meet Your New Intelligent Hiring Manager | LinkedIn Recruiter UpdatesLinkedIn Talent Solutions
 
8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big Bucks8 Steps for Engaging Candidates Online Without Investing Big Bucks
8 Steps for Engaging Candidates Online Without Investing Big BucksLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 
What You’re Missing: LinkedIn Hiring Features Revealed
What You’re Missing: LinkedIn Hiring Features RevealedWhat You’re Missing: LinkedIn Hiring Features Revealed
What You’re Missing: LinkedIn Hiring Features RevealedLinkedIn Talent Solutions
 
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014
Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014LinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionQuarterly Product Release Webinar: Summer Edition
Quarterly Product Release Webinar: Summer EditionLinkedIn Talent Solutions
 
CheckIn Enhancements That Help You Find & Qualify Event Leads Faster
CheckIn Enhancements That Help You Find & Qualify Event Leads FasterCheckIn Enhancements That Help You Find & Qualify Event Leads Faster
CheckIn Enhancements That Help You Find & Qualify Event Leads FasterLinkedIn Talent Solutions
 
Beyond Post & Pray: 5 Steps to Writing Effective Job Posts
Beyond Post & Pray: 5 Steps to Writing Effective Job PostsBeyond Post & Pray: 5 Steps to Writing Effective Job Posts
Beyond Post & Pray: 5 Steps to Writing Effective Job PostsLinkedIn Europe
 

More Related Content

What's hot

LinkedIn Talent Solutions Product Updates | Q4 2017
LinkedIn Talent Solutions Product Updates | Q4 2017LinkedIn Talent Solutions Product Updates | Q4 2017
LinkedIn Talent Solutions Product Updates | Q4 2017LinkedIn Talent Solutions
 
Small Business Hiring: Make Your Talent Brand Recruit for You | Webcast
Small Business Hiring: Make Your Talent Brand Recruit for You | WebcastSmall Business Hiring: Make Your Talent Brand Recruit for You | Webcast
Small Business Hiring: Make Your Talent Brand Recruit for You | WebcastLinkedIn Talent Solutions
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyLinkedIn Talent Solutions
 
Instructors Guide Welcome Talent Canada
Instructors Guide Welcome Talent CanadaInstructors Guide Welcome Talent Canada
Instructors Guide Welcome Talent CanadaLinkedIn for Good
 
The Recruiter’s Guide to Writing Effective LinkedIn InMails
The Recruiter’s Guide to Writing Effective LinkedIn InMails The Recruiter’s Guide to Writing Effective LinkedIn InMails
The Recruiter’s Guide to Writing Effective LinkedIn InMails LinkedIn Talent Solutions
 
Creative Hiring Tactics Along The Candidate Journey [Webcast]
Creative Hiring Tactics Along The Candidate Journey [Webcast]Creative Hiring Tactics Along The Candidate Journey [Webcast]
Creative Hiring Tactics Along The Candidate Journey [Webcast]LinkedIn Talent Solutions
 
Data Driven Digital Strategies for Recruitment Marketing
Data Driven Digital Strategies for Recruitment MarketingData Driven Digital Strategies for Recruitment Marketing
Data Driven Digital Strategies for Recruitment MarketingAdam Monago
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionLinkedIn Talent Solutions
 
Crash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedInCrash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedInLinkedIn Talent Solutions
 
Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...
Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...
Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...LinkedIn Europe
 
India product updates – January – March, 2018 | LinkedIn Talent Solutions
India product updates – January – March, 2018 | LinkedIn Talent SolutionsIndia product updates – January – March, 2018 | LinkedIn Talent Solutions
India product updates – January – March, 2018 | LinkedIn Talent SolutionsLinkedIn India
 
Tactical Plan to Content Marketing on LinkedIn
Tactical Plan to Content Marketing on LinkedInTactical Plan to Content Marketing on LinkedIn
Tactical Plan to Content Marketing on LinkedInLinkedIn Europe
 
The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]LinkedIn Talent Solutions
 
Submit in class presentation # 2
Submit in class presentation # 2Submit in class presentation # 2
Submit in class presentation # 2so3137
 
The Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast
The Quest to Quantify: Measuring The Impact of Your Talent Brand | WebcastThe Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast
The Quest to Quantify: Measuring The Impact of Your Talent Brand | WebcastLinkedIn Talent Solutions
 
Ask the Experts about LinkedIn Recruiter
Ask the Experts about LinkedIn RecruiterAsk the Experts about LinkedIn Recruiter
Ask the Experts about LinkedIn RecruiterLinkedIn Europe
 
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...LinkedIn
 

What's hot (20)

LinkedIn Talent Solutions Product Updates | Q4 2017
LinkedIn Talent Solutions Product Updates | Q4 2017LinkedIn Talent Solutions Product Updates | Q4 2017
LinkedIn Talent Solutions Product Updates | Q4 2017
 
Small Business Hiring: Make Your Talent Brand Recruit for You | Webcast
Small Business Hiring: Make Your Talent Brand Recruit for You | WebcastSmall Business Hiring: Make Your Talent Brand Recruit for You | Webcast
Small Business Hiring: Make Your Talent Brand Recruit for You | Webcast
 
Gender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs DifferentlyGender Insights Report: How Women and Men Find Jobs Differently
Gender Insights Report: How Women and Men Find Jobs Differently
 
Instructors Guide Welcome Talent Canada
Instructors Guide Welcome Talent CanadaInstructors Guide Welcome Talent Canada
Instructors Guide Welcome Talent Canada
 
The Recruiter’s Guide to Writing Effective LinkedIn InMails
The Recruiter’s Guide to Writing Effective LinkedIn InMails The Recruiter’s Guide to Writing Effective LinkedIn InMails
The Recruiter’s Guide to Writing Effective LinkedIn InMails
 
New Jobs Experience [Webcast]
New Jobs Experience [Webcast]New Jobs Experience [Webcast]
New Jobs Experience [Webcast]
 
Creative Hiring Tactics Along The Candidate Journey [Webcast]
Creative Hiring Tactics Along The Candidate Journey [Webcast]Creative Hiring Tactics Along The Candidate Journey [Webcast]
Creative Hiring Tactics Along The Candidate Journey [Webcast]
 
Data Driven Digital Strategies for Recruitment Marketing
Data Driven Digital Strategies for Recruitment MarketingData Driven Digital Strategies for Recruitment Marketing
Data Driven Digital Strategies for Recruitment Marketing
 
Quarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring EditionQuarterly Product Release Webinar: Spring Edition
Quarterly Product Release Webinar: Spring Edition
 
Crash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedInCrash Course: Free vs. Paid Hiring Tools on LinkedIn
Crash Course: Free vs. Paid Hiring Tools on LinkedIn
 
Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...
Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...
Tips and Tricks for targeting LinkedIn Sponsored updates to business audience...
 
India product updates – January – March, 2018 | LinkedIn Talent Solutions
India product updates – January – March, 2018 | LinkedIn Talent SolutionsIndia product updates – January – March, 2018 | LinkedIn Talent Solutions
India product updates – January – March, 2018 | LinkedIn Talent Solutions
 
Tactical Plan to Content Marketing on LinkedIn
Tactical Plan to Content Marketing on LinkedInTactical Plan to Content Marketing on LinkedIn
Tactical Plan to Content Marketing on LinkedIn
 
The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]The Power of the Next Generation of LinkedIn Career Pages [webcast]
The Power of the Next Generation of LinkedIn Career Pages [webcast]
 
4 Steps to Become an HR Analytics Champion
4 Steps to Become an HR Analytics Champion4 Steps to Become an HR Analytics Champion
4 Steps to Become an HR Analytics Champion
 
Create a Great Job Post
Create a Great Job PostCreate a Great Job Post
Create a Great Job Post
 
Submit in class presentation # 2
Submit in class presentation # 2Submit in class presentation # 2
Submit in class presentation # 2
 
The Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast
The Quest to Quantify: Measuring The Impact of Your Talent Brand | WebcastThe Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast
The Quest to Quantify: Measuring The Impact of Your Talent Brand | Webcast
 
Ask the Experts about LinkedIn Recruiter
Ask the Experts about LinkedIn RecruiterAsk the Experts about LinkedIn Recruiter
Ask the Experts about LinkedIn Recruiter
 
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se.  The Power o...
ConnectIn São Paulo 2015: Conecte-se. Transforme-se. Inspire-se. The Power o...
 

Similar to 8 Steps for Engaging Candidates Online Without Investing Big Bucks

Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02
Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02
Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02Michelle Cowden
 
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...LinkedIn Talent Solutions
 
How to make your social media marketing plan
How to make your social media marketing planHow to make your social media marketing plan
How to make your social media marketing planSalma Alwan
 
How to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig CampbellHow to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig CampbellAnton Shulke
 
Digital marketing
Digital marketingDigital marketing
Digital marketingNusratOrthi
 
How to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing PlanHow to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing PlanBloomerang
 
5 steps to executing a successful digital pr campaign - Brighton SEO
5 steps to executing a successful digital pr campaign - Brighton SEO5 steps to executing a successful digital pr campaign - Brighton SEO
5 steps to executing a successful digital pr campaign - Brighton SEOTom Mansell
 
Employer branding staffing event lauren de boer
Employer branding staffing event  lauren de boerEmployer branding staffing event  lauren de boer
Employer branding staffing event lauren de boerDane Adams
 
2017 Marketing Must Dos
2017 Marketing Must Dos2017 Marketing Must Dos
2017 Marketing Must DosThriveHive
 
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOContent Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOivan so
 
UID 2015 Presentation - Online Marketing - Where's it going? How to win.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.UID 2015 Presentation - Online Marketing - Where's it going? How to win.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.Brian Bluff
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search ResultsBrad Smith
 
Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Blytheco
 
How to Create Personas
How to Create PersonasHow to Create Personas
How to Create PersonasIan Hughes
 
How to Create Personas
How to Create PersonasHow to Create Personas
How to Create PersonasSilverTech
 
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...Doyle Buehler
 
8 steps to build trust with content
8 steps to build trust with content8 steps to build trust with content
8 steps to build trust with contentSteve Moran
 
Social Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid SocialSocial Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid SocialSilverTech
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for BusinessBlytheco
 

Similar to 8 Steps for Engaging Candidates Online Without Investing Big Bucks (20)

Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02
Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02
Socialrecruitingatscalefinal22415ss 150224170730-conversion-gate02
 
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...
Social Recruiting at Scale: The Art & Science of Recruiting like a Marketer |...
 
How to make your social media marketing plan
How to make your social media marketing planHow to make your social media marketing plan
How to make your social media marketing plan
 
How to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig CampbellHow to build an audience - Affiliate marketing with Craig Campbell
How to build an audience - Affiliate marketing with Craig Campbell
 
Febwebinar
FebwebinarFebwebinar
Febwebinar
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
How to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing PlanHow to Increase Nonprofit Revenue with a Marketing Plan
How to Increase Nonprofit Revenue with a Marketing Plan
 
5 steps to executing a successful digital pr campaign - Brighton SEO
5 steps to executing a successful digital pr campaign - Brighton SEO5 steps to executing a successful digital pr campaign - Brighton SEO
5 steps to executing a successful digital pr campaign - Brighton SEO
 
Employer branding staffing event lauren de boer
Employer branding staffing event  lauren de boerEmployer branding staffing event  lauren de boer
Employer branding staffing event lauren de boer
 
2017 Marketing Must Dos
2017 Marketing Must Dos2017 Marketing Must Dos
2017 Marketing Must Dos
 
Content Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEOContent Strategies For Lead Generation And SEO
Content Strategies For Lead Generation And SEO
 
UID 2015 Presentation - Online Marketing - Where's it going? How to win.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.UID 2015 Presentation - Online Marketing - Where's it going? How to win.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.
 
8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results8 Keys to Ranking Well in Google Search Results
8 Keys to Ranking Well in Google Search Results
 
Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!Be a Social Media Rockstar and Engage Your Customers!
Be a Social Media Rockstar and Engage Your Customers!
 
How to Create Personas
How to Create PersonasHow to Create Personas
How to Create Personas
 
How to Create Personas
How to Create PersonasHow to Create Personas
How to Create Personas
 
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
How To Catapult Your Online Business With Digital Leadership - Part 2 - Prese...
 
8 steps to build trust with content
8 steps to build trust with content8 steps to build trust with content
8 steps to build trust with content
 
Social Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid SocialSocial Media Marketing: Getting the Most From Paid Social
Social Media Marketing: Getting the Most From Paid Social
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 

More from LinkedIn Talent Solutions

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.LinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event LinkedIn Talent Solutions
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringLinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventLinkedIn Talent Solutions
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventLinkedIn Talent Solutions
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaLinkedIn Talent Solutions
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificLinkedIn Talent Solutions
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsLinkedIn Talent Solutions
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceLinkedIn Talent Solutions
 
Quarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 EditionQuarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 EditionLinkedIn Talent Solutions
 
Quarterly Product Release Webinar - Dec 2018
Quarterly Product Release Webinar - Dec 2018Quarterly Product Release Webinar - Dec 2018
Quarterly Product Release Webinar - Dec 2018LinkedIn Talent Solutions
 
5 Unexpected, Low-budget Ways to Find Your Next Hire
5 Unexpected, Low-budget Ways to Find Your Next Hire5 Unexpected, Low-budget Ways to Find Your Next Hire
5 Unexpected, Low-budget Ways to Find Your Next HireLinkedIn Talent Solutions
 

More from LinkedIn Talent Solutions (20)

Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.Driving Change: How to Create a More Equitable and Inclusive Workplace.
Driving Change: How to Create a More Equitable and Inclusive Workplace.
 
Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event Shaping Your 2021 Talent Strategy: Asia Pacific Event
Shaping Your 2021 Talent Strategy: Asia Pacific Event
 
The future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiringThe future of recruiting: How COVID-19 is transforming hiring
The future of recruiting: How COVID-19 is transforming hiring
 
Shaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America EventShaping Your 2021 Talent Strategy: North America Event
Shaping Your 2021 Talent Strategy: North America Event
 
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America EventShaping Your 2021 Talent Strategy: EMEA and Latin America Event
Shaping Your 2021 Talent Strategy: EMEA and Latin America Event
 
How to Build a Diverse Talent Pipeline
How to Build a Diverse Talent PipelineHow to Build a Diverse Talent Pipeline
How to Build a Diverse Talent Pipeline
 
Insights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin AmericaInsights on Talent Management from Europe, the Middle East and Latin America
Insights on Talent Management from Europe, the Middle East and Latin America
 
Moving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia PacificMoving Forward Together: Insights on Talent Management from Asia Pacific
Moving Forward Together: Insights on Talent Management from Asia Pacific
 
Moving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent ManagementMoving Forward Together: North American Insights on Talent Management
Moving Forward Together: North American Insights on Talent Management
 
Navigating the new world of work
Navigating the new world of workNavigating the new world of work
Navigating the new world of work
 
Virtual Event: How to Lead a Remote Team
 Virtual Event: How to Lead a Remote Team Virtual Event: How to Lead a Remote Team
Virtual Event: How to Lead a Remote Team
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
Future of Recruiting Webinar
Future of Recruiting WebinarFuture of Recruiting Webinar
Future of Recruiting Webinar
 
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product EnhancementsQuarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
Quarterly Product Release Webinar: Discover our Fall 2019 Product Enhancements
 
LinkedIn Talent Hub Webinar
LinkedIn Talent Hub WebinarLinkedIn Talent Hub Webinar
LinkedIn Talent Hub Webinar
 
Intro to LinkedIn Talent Hub
Intro to LinkedIn Talent HubIntro to LinkedIn Talent Hub
Intro to LinkedIn Talent Hub
 
How the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balanceHow the number of women of leadership can impact overall gender balance
How the number of women of leadership can impact overall gender balance
 
Quarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 EditionQuarterly Product Release Webinar: Q1 Edition
Quarterly Product Release Webinar: Q1 Edition
 
Quarterly Product Release Webinar - Dec 2018
Quarterly Product Release Webinar - Dec 2018Quarterly Product Release Webinar - Dec 2018
Quarterly Product Release Webinar - Dec 2018
 
5 Unexpected, Low-budget Ways to Find Your Next Hire
5 Unexpected, Low-budget Ways to Find Your Next Hire5 Unexpected, Low-budget Ways to Find Your Next Hire
5 Unexpected, Low-budget Ways to Find Your Next Hire
 

Recently uploaded

Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...
Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...
Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...PayScale, Inc.
 
auditing Fram . from the start to Reporting .pdf
auditing Fram . from the start to Reporting .pdfauditing Fram . from the start to Reporting .pdf
auditing Fram . from the start to Reporting .pdfnguyenanvuong2007
 
ARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdf
ARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdfARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdf
ARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdfnguyenanvuong2007
 
Webinar - Unlock the Power of Payfactors
Webinar - Unlock the Power of PayfactorsWebinar - Unlock the Power of Payfactors
Webinar - Unlock the Power of PayfactorsPayScale, Inc.
 
PNP Non-Uniformed Personnel (NUP) Vacant Position
PNP Non-Uniformed Personnel (NUP) Vacant PositionPNP Non-Uniformed Personnel (NUP) Vacant Position
PNP Non-Uniformed Personnel (NUP) Vacant Positionnupad
 
Webinar - Closing the Gap: How Organizations are Making Fair Pay a Reality
Webinar - Closing the Gap: How Organizations are Making Fair Pay a RealityWebinar - Closing the Gap: How Organizations are Making Fair Pay a Reality
Webinar - Closing the Gap: How Organizations are Making Fair Pay a RealityPayScale, Inc.
 
APQP and PPAP Complete presentation .pdf
APQP and PPAP Complete presentation .pdfAPQP and PPAP Complete presentation .pdf
APQP and PPAP Complete presentation .pdfnguyenanvuong2007
 
Cleared Job Fair Handbook | February 22
Cleared Job Fair Handbook  |  February 22Cleared Job Fair Handbook  |  February 22
Cleared Job Fair Handbook | February 22ClearedJobs.Net
 

Recently uploaded (8)

Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...
Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...
Webinar - Paving the Way: Reflections and Insights for Year-Long Compensation...
 
auditing Fram . from the start to Reporting .pdf
auditing Fram . from the start to Reporting .pdfauditing Fram . from the start to Reporting .pdf
auditing Fram . from the start to Reporting .pdf
 
ARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdf
ARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdfARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdf
ARK BIG IDEAS SHOWS THE INTERCONNECTIONS.pdf
 
Webinar - Unlock the Power of Payfactors
Webinar - Unlock the Power of PayfactorsWebinar - Unlock the Power of Payfactors
Webinar - Unlock the Power of Payfactors
 
PNP Non-Uniformed Personnel (NUP) Vacant Position
PNP Non-Uniformed Personnel (NUP) Vacant PositionPNP Non-Uniformed Personnel (NUP) Vacant Position
PNP Non-Uniformed Personnel (NUP) Vacant Position
 
Webinar - Closing the Gap: How Organizations are Making Fair Pay a Reality
Webinar - Closing the Gap: How Organizations are Making Fair Pay a RealityWebinar - Closing the Gap: How Organizations are Making Fair Pay a Reality
Webinar - Closing the Gap: How Organizations are Making Fair Pay a Reality
 
APQP and PPAP Complete presentation .pdf
APQP and PPAP Complete presentation .pdfAPQP and PPAP Complete presentation .pdf
APQP and PPAP Complete presentation .pdf
 
Cleared Job Fair Handbook | February 22
Cleared Job Fair Handbook  |  February 22Cleared Job Fair Handbook  |  February 22
Cleared Job Fair Handbook | February 22
 

8 Steps for Engaging Candidates Online Without Investing Big Bucks

  • 1. March 2019 8 Steps for Engaging Candidates Online Without Investing Big Bucks
  • 5. It’s the experience an employer communicates to potential candidates of what it’s like to work at their company. What’s an online brand?
  • 9. ● Hires ● Inbound ● Inbound vs. quality ● Referrals (hired vs. inbound) ● Outbound recruiter response rate % ● Time to fill ● Agency reliance ● Social followers ● Engagement rate ● Reviews and scores on review sites ● Careers site traffic ● Conversion rate Making everything measurable is square one for developing an online brand. Step 1
  • 10. Talk to team leads and use performance data to determine who your top employees are. Go through your interview learnings to craft your personas. Make them as detailed and realistic as possible. Step 2 Find out more about what sets them apart from the pack.
  • 11. ● Why did you join our company? ● When you describe working at our company, what do you say? ● What social channels are you on? How frequently do you use those channels? ● What’s important to you in a potential employer? ● Why did you want to leave your last job? ● What were your apprehensions before joining our company? ● What’s the difference between our company vs. others you’ve worked for? Step 2
  • 12. ● Know your company story – articulate why you do what do you ● A social online brand that feels conversational, not robotic ● Channels ● Frequency ● Content format Step 3
  • 13. More than 2 million pieces of content are shared every day on LinkedIn, generating tens of millions of likes and shares Weekly engaged members are 5x more likely to engage with future content 60% YoY increase in updates viewed on LinkedIn’s home feed Step 3
  • 14. ● Turn employees into content marketers ● Understand why current employees like working at your company ● Encourage liking and sharing on company content ● Encourage employees to refer their networks Step 4
  • 15. Encourage sharing through contests (continued) ● Hold a contest for, say, the top social share of the quarter that is based on one of your company’s values ● Have your CEO announce the winner at a company- wide meeting ● Highlight top social sharers on the monitors in your lobby or common areas Step 4
  • 16. ● What makes working for you unique? ● Share what your employees love about working at your company ● Storytelling: people remember stories and forget stats ● Showcase your culture in your hiring process ● Don’t just tell a culture story – live the story ● Align your internal culture and external brand Step 5
  • 17. ● Speaking opportunities are free PR ● Make culture part of the conversation, no matter what the topic is ● Culture is an increasingly hot topic ● Focusing on culture is a differentiator ● Enter contests that recognize nurturing workplaces ● You can’t win if you don’t play Step 5
  • 18. ● Showcase what your company stands for, not just what you do ● Make it easy for candidates to apply ● Show, don’t tell ● Be authentic ● Optimize your website and careers page for SEO ● Optimize your careers page for mobile Step 6
  • 19. ● 401(k) ● Health insurance ● Vacation time Things to include on your careers page ● Have candidates subscribe to future job openings ● This is helpful if you’re not currently hiring for their role but could be in the future ● Making it clear up front what your hiring process is like can save headaches later Step 6
  • 20. A graphic design app that allows you to create banners, infographics, social updates, and more. An easy way to make videos that can be used for everything from job postings to new-hire welcome messages (more on that in a minute). A meme and GIF generator to energize blog and social media posts. An incredible resource you can use to add faces to 4,500 existing GIFs. A design tool for the non-designer (social posts, flyers, ads, and more). Step 7
  • 21. ● Gifts: flowers, swag, etc. ● Thank-you notes to candidates ● JibJabs ● Personalized and empathetic “no, thank you” notes ● GIF welcomes ● Welcome video to new hires ● Video tour of the office Step 8
  • 22. Establish brand success metrics Know your target audience Develop a content plan Draft an army of brand ambassadors Pitch your culture, not just your products Optimize your careers page Get familiar with free and low-cost tools Elevate your candidate experience
  • 24. CEO and President, Birchtree Global, LLC Globalizing strategy, business, and employees since 1999. www.birchtreeglobal.com
  • 25. Founder, Red Pill Talent ed.nathanson@redpilltalent.com
  • 27. Now it’s your turn! Use this printer-friendly checklist with 8 steps for building your online brand.