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Talent Voices Webinar: Employer Brand, where to from here?

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Slides from our April 28th webinar focused on how organisations have been pivoting their employer brands since the COVID 19 crisis began.

Published in: Recruiting & HR
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Talent Voices Webinar: Employer Brand, where to from here?

  1. 1. April 28th, 2020
  2. 2. Janine Chamberlin Director, Talent Solutions John McCall Manager Talent Attraction EMEA Marie Herlihy SeniorTalent Acquisition Partner Julian Constance Global Employer Brand Solutions Consultant Speakers
  3. 3. Core Focus Areas External Candidate First Internal Team First
  4. 4. External Focus | Candidate-centric Adapting to a dynamic, evolving ‘new normal’ Immediate & Operational Adapting our creative content To reflect the new realities of work
  5. 5. Adapting to a dynamic, evolving ‘new normal’ Forward-thinking & Strategic Engage our candidates in meaningful conversations and share skills. Recruiting For Good And do our part to help combat Covid-19 External Focus | Candidate-centric
  6. 6. Immediate People-centric Clear comms for internal candidates, stakeholders and scheduled to start employees. Recruiter Upskilling Leveraging LinkedIn Learning to upskill our team on: o Project management o Data analysis o Leverage online collaboration tools o Remote working Internal l Focus | Team First Medium-Term Focus on Strategic TA Projects o Internal Mobility o Data driven innovation & talent intelligence o Identifying and nurturing talent of the future with specific focus on diversity & inclusion o Partnering with the business to deliver customer value #inittogether
  7. 7. Employer branding What are our members telling us?
  8. 8. Now is not the time to go silent, rather to step up and lead 40% of LinkedIn Members report reading the news more frequently 30% are checking social media more often to stay up-to-date as a result of the COVID-10 outbreak 60% year-on-year increase in content creation on LinkedIn 55% year-on-year increase in conversations on Linkedin as people look to reconnect with their networks 90% say brands must do everything they can to protect the well-being and financial security of their employees and their suppliers, even if it means suffering big financial losses until the pandemic ends 71% say brands and companies placing their profits before people during this crisis will lose their trust forever Sources: 1) Coronavirus Professional Impact survey fielded March 11-17, 2020 among 2455 LinkedIn members in the US in a Vision Critical Insights Community 2) Edelman Special Report: Brand Trust and the Coronavirus Pandemic 2020
  9. 9. Conversations on LinkedIn are shifting in relations to today’s environment Top 10 trending #Hashtags Jan 2020 Top 10 trending #Hashtags Feb 2020 #Marketing #Leadership #business #realestate #hiring #jobs #innovation #kudos #digitalmarketing #marketing #leadership #business #realsestate #hiring #innovation #jobs #digitalmarketing #recruitment #coronovirus #covid19 #marketing #iwd2000 #leadership #realsestate #business #hiring #eachforequal Top 10 trending #Hashtags Mar 2020 Source: LinkedIn Data , top trending #Hashtags on LinkedIn.com in 2020
  10. 10. What do people want to hear?
  11. 11. Manage employees through change • Where does your Employee Value Proposition (EVP) align with the principle’s pillars? • Where is the relationship between your company’s values and those tenets strongest? • Crowdsource stories that illustrate that pillar in action in your organization. • Create content (e.g. articles, videos, photos of employees) highlighting those human stories. • Share your content.
  12. 12. Manage employees through change • Where does your Employee Value Proposition (EVP) align with the principle’s pillars? • Where is the relationship between your company’s values and those tenets strongest? • Crowdsource stories that illustrate that pillar in action in your organization. • Create content (e.g. articles, videos, photos of employees) highlighting those human stories. • Share your content.
  13. 13. Adapt to drive business continuity • Has senior leadership directly communicated your company’s evolving response? • If not, identify 2-3 new initiatives that promote the emotional and physical health of employees. • Assume a leadership role and proactively engage your executive team. • Create content that spotlights their unique point-of-view (e.g. first- person blog posts, short videos of executives describing the response). • Share your content.
  14. 14. Adapt to drive business continuity • Has senior leadership directly communicated your company’s evolving response? • If not, identify 2-3 new initiatives that promote the emotional and physical health of employees. • Assume a leadership role and proactively engage your executive team. • Create content that spotlights their unique point-of-view (e.g. first-person blog posts, short videos of executives describing the response). • Share your content.
  15. 15. Lead with trust • Are there existing corporate communications containing collateral and/or strategic messaging you can build from? • If not, then which pillar has defined your company’s response? • Leverage that differentiating principle and create content (e.g. articles, videos, first-person employee testimonials) capturing it in action. • Collaborate with other business units to hone messaging and tone. • Share your content.
  16. 16. Always remember the fundamentals of content creation

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