In this edition of the Quarterly Product Release Webinar, LinkedIn's product experts give you a full look at all the Q1 product updates rolling out across LinkedIn Talent Solutions. Speaker Names: Lauren Kuemmeler, Senior Customer Success Manager Tucker Johns, Senior Customer Success Manager Sankar Venkatraman, Global Product Evangelist

1. March 2019
Quarterly Product
Release Webinar

2. Lauren Kuemmeler
Senior Customer Success Manager
Sankar Venkatraman
Global Product Evangelist
Tucker Johns
Senior Customer Success Manager
Meet your hosts

3. Housekeeping
• Muted by default.
• Use Chat window to post questions.
• Questions will be answered
throughout the session.
• Recording and slides will be sent via
email after webinar.
We will do our best to answer as many questions as
possible throughout the sessions via the chat window

4. Agenda
1. Introductions
2. Product updates
3. Sneak peek
4. Q&A

5. Vision
Create economic
opportunity for every
member of the global
workforce
Mission
Connect the world’s
professionals, to make
them more productive
and successful.

6. D E V E L O PP L A N H I R E
LinkedIn helps talent-first companies develop winning
teams by providing intelligent tools and unique insights.

7. D E V E L O PP L A N H I R E
Talent analytics
Workforce planning
Peer benchmarking
Smart sourcing
Pipelining
Scheduling
Collaboration
Rediscovery
Job posting
Employer brand
Recruitment ads
Company pages
Career pages
Learning paths
Course content
Learning platform
Employee engagement

8. D E V E L O PP L A N H I R E
Talent Insights SOURCE
Recruiter
ATTRACT
Job Posts
Talent Ads
Career Pages
LinkedIn Learning
Glint

9. Product updates

10. PLAN | Drive business strategies
P L A N D E V E L O PH I R E

11. Make informeddecisions.
• Where shouldyou look for
engineers in a saturated local
market?
• Why is attrition skyrocketing on
the Sales team?
• Where shouldyou open a new
office,based on hiring difficulty?
Talent Insights
LinkedIn Talent Insights

12. LinkedIn Talent Insights

13. Make informeddecisions.
• Compensationdata for
US, Canada, and UK talent
pools is now included.
• Learn what key talent is paid to
source more effectively and
have more productive
conversations.
Salary Insights
LinkedIn Talent Insights

14. Make informeddecisions.
• Staffing and recruitment
firms can now also benefit
from real-time actionable
insights through Talent Insights.
Staffing
availability
LinkedIn Talent Insights

15. D E V E L O PP L A N HIRE
HIRE | Find & recruit the best talent efficiently

16. Jobs

17. Connections
Education
Skills
Open
Candidate
Industry
Location Interest
Salary
Job searches
Job views
Content views
Companies followed
Connections at company
Hires
Industry
Company size
Experience
Current employees
Similar companies
Macro labor trends
Alumni
Location
Culture & Values
Hiring Marketplace
30M
Companies
60K
Skills
610M
Members
20M
Jobs
COMPANYJOB SEEKER
AI

18. Deep member insights
Likely to apply
for your role
Lives in San
Francisco, CA
Software
Engineer
Interested in
Product roles
Open to
new career
opportunities
Passionate about
Healthcare tech
Ready for
transition
Actively
applying
to jobs
Works at
ACME co.
What their actions and network say about them.
(inferences made via LinkedIn data standardization and machine learning)
What actions they take on LinkedIn.
(includes both affinities & intentions)
What members say on their profiles.
(identity)

19. Understanding hiring needs
What recruiter prefer.
(inferences made via LinkedIn data and machine learning)
What we infer based on successful matches.
(includes both affinities & intentions)
What you say on your job description.
(structured)
Based in Bay Area
Title:
Software
Engineer
Computer Games
/Software Industry
Required
skills in bio:
Java and
SQL
Inferred years of
experience for
this job: 2-5 years
Inferred education
for job: bachelors
or masters
or willing to relocate
within same country

20. Job Wrapping
updates
Job Wrapping automates the job
posting process.
Now with additional fields:
• Skills
• Experience Level
• Education Level
• Salary Range
• Commute time
LinkedIn Jobs

21. Easy sharing of Jobs to Newsfeed.
Use your status update fieldon LinkedIn to
share specificjobs with your networks &
company connections.
• All employees can easily share job listings to
their networks.
• New notification for job seekers.
“Share that you’re
hiring” post
LinkedIn Jobs

22. Push notifications
Drive engagement for your jobs.
• Targeted push notifications to
relevant, activejob seekers.
LinkedIn Jobs

23. Now available in Australia
and Ireland.
• Estimates and employer verified
salary data on job postings.
Salary insights
expansion
LinkedIn Jobs

24. Attract

25. The way candidates make decisions
have changed.
Candidates are increasingly influenced by their peers, reviews, and research as they make employment decisions.
And your investment engages target talent witha relevant message at every touch point.
Views a
recruitment ad Views a job
Views
company
page
Views
another job
Visits
career page
Connects
with an
employee
Receives
an InMail
Got
hired

26. Know your member audience before you
reach out
Cold member
A cold member does
not know who you
are as a company or
likely never engaged
with your company.
Warm member
Unaware
Aware
Engaged
Considering
A warm member has
a good idea of who
you are as an employer.
Applied
*Warmmember = Visiting company/
career page, viewing ajob, following
your company, impressions and clicks
on recruitment ads and clicks/social
actions on updates.

27. Sponsored Content allows you to target
LinkedIn members with desired skills
LinkedIn Talent Media

28. Objective Based
Advertising
Upgraded Campaign Manager
experience.
• Easy-to-launch ads to attract top
talent.
• Easier measurement of results.
• Forecasting and ad previews.
LinkedIn Talent Media

29. Campaign
Manager upgrade
Achievethree core groups of objectives:
• Brand Awareness
• Consideration
• Conversions
LinkedIn Talent Media

30. Guided ad preview means you can see exactly what
your ad will look like on LinkedIn (no more guessing).
LinkedIn Talent Media

31. New forecast
panel gives
predictive results.
LinkedIn Talent Media

32. Objective Based Advertising will ultimately
deliver better results for customers.
Easier setup
Streamlined campaign
creation, leading
with objectives
FEBRUARY 2019
Better results
Optimized targeting.
Reach the right people
at the right time
COMING H2 2019
Improved
measurement
Ability to track key
results based on
your objectives
COMING H2 2019

33. Source

34. Increase response rates from candidates
• Candidates quick reply buttons (Yes/No).
• Frictionless way for candidate to express
interest in role.
InMail quick reply
LinkedIn Recruiter

35. Recruiter System
Connect
Connect LinkedIn Recruiter and your ATS.
• Save time.
• Collaborate efficiently.
• Ensure accuracy.
LinkedIn Recruiter

36. LinkedIn integrates with other services to streamline
your end to end recruitment process.

37. Global approach
to GDPR
Members
first
You own
your data

38. “Members first” manifested
Source: Business Insider

39. D E V E L O PP L A N H I R E
DEVELOP | Nurture & develop talent

40. LinkedIn Learning
Engage people in the moment.
• Nurture and developyour
teams with LinkedIn Learning.
LinkedIn Learning

41. Employee
engagement
Glint people success platform.
• Increase employee engagement.
• Developyour people.
• Improve business results.
+

42. Sneak Peek

43. new intelligent
hiring experience.
4 things you’ll love about your
Coming soon!

44. Manage hiring
channels – all in
one place.
Builda single unifiedpipeline for your sourced
leads, job applicants and Pipeline Builder
leads.
Coming soon!

45. Proactive
recommendations
See recommendations as soon as you
start adding candidates to your pipeline.
• These suggestions will get smarter over
time as we learn more about your
preferences.
Coming soon!

46. Quick view profiles
Review candidate profiles without losing your
place in search.
• A new slide-in candidate profile in Recruiter
will let you review candidates without
opening dozens of new tabs.
Coming soon!

47. Closing the loop
Update candidates on their application
status with just a few clicks.
• You can now send messages to candidates
individually or in bulk to let candidates know
they are not moving forward.
Coming soon!

48. Things to
remember
• Easier job posting flow: tap into your company's
network with the 'Share that you're hiring' feature &
automate with job wrapping
• Attract talent with easy-to-launch ads through
Objective Based Advertising
• Let the tools do the work for you: talk to your LinkedIn
Relationship Manager or ATS provider to get the most
out of our apply integrations
• Exciting future: look out for more details on the
intelligent hiring experience in the next Quarterly
Product Release
Get the most out of this
quarter's updates

49. Q&A
Thank you for joining us!
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