Elevating your employer brand! July 2014

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Do people know what it's like to work in your company?

Are you an employer of choice?

Check out this presentation to learn about:

- Influencing passive talent
- Trends in recruitment and employer branding
- Maximizing your use of LinkedIn

Published in: Recruiting & HR

Elevating your employer brand! July 2014

  1. 1. Elevating your employer brand: Tips for Hiring the Best with LinkedIn July 15th 11am Recruiting Solutions
  2. 2. Todays speakers:
  3. 3. [Webcast Oscars] Most Popular Most Endorsed Earliest Adopter Most Connected Lauren Sharma Natalie Whitehouse Fiona Morrison Helen Takla
  4. 4. 4Recruiting Solutions Today’s Agenda  Evolution of brand and employer brand  Tips on growing your employer brand  Measuring the impact of your employer brand  Audience Q&A 4
  5. 5. LinkedIn: A global pool of talent 2M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 16M+ BRAZIL 93M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 5M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 15M+ UNITED KINGDOM 1M+ Ireland 6M+ ITALY 1M+ BELGIUM 1M+ DENMARK 2M+ TURKEY 4M+ NETHERLANDS 1M+ SWEDEN 5M+ SPAIN 300M+ Members worldwide +2 New members per second 187M Monthly unique visitors
  6. 6. 6Recruiting Solutions 6 Great recruiters think about jobs the way marketers think about products Strong brands move people toward purchase long before they enter the store
  7. 7. 7Recruiting Solutions LinkedIn Branding 7 Play Video
  8. 8. 1. Why should I work with you?1. Why should I be working for you ?
  9. 9. France
  10. 10. Benelux
  11. 11. 12 UK
  12. 12. Developing Foundational Strategic Traditional BrandJobsMetricsSourcing Reactive, over-reliant on agencies Engage with strong pipeline of leads and ‘silver medalists’ Team-wide pipelining with engaged talent communities Post-and-pray Targeted engagement to attract highly qualified candidates Talent segmentation and prioritization Defined employer brand strategy Established metrics and benchmarks Influential talent brand engaging employees and candidates Build internal capabilities to focus on passive talent Jobs on niche boards and social platforms Understanding of employee value proposition Data driven decision making Talent Acquisition Maturity Model
  13. 13. 17Recruiting Solutions 17 Talent Brand Index
  14. 14. 18Recruiting Solutions Your Talent Brand Index varies across the functions you are looking to hire… TalentBrandIndex Talent easiest to engage Talent hardest to engage 1 8
  15. 15. 19Recruiting Solutions …and across the geographies where you have a presence Talent easiest to engage Talent hardest to engage TalentBrandIndex 1 9
  16. 16. 20Recruiting Solutions 20 • Increase activity • Increase content sharing • Segment your target audiences • Engage • Follow us email signature button Why? • 80% follow six or less companies • 79% are interested in jobs • 78% more likely to accept an inmail • 2 x more confident on info found on linkedin than elsewhere How to grow your followers:
  17. 17. 21Recruiting Solutions Grow your follower base on LinkedIn 21 Add one-click Follow Company button to your website https://developer.linkedin.com/plugins & email signature 1) 2)Follower acquisition campaign: 250 new followers Targeted by Industry, Job Function, Geography Tom, get the latest on XYZco Jobs, News & more! XYZco XYZco
  18. 18. 23Recruiting Solutions 23 Who is looking at your employees profiles?
  19. 19. 24Recruiting Solutions
  20. 20. 25Recruiting Solutions 25 Jobs & Sponsored jobs
  21. 21. 26Recruiting Solutions
  22. 22. 27Recruiting Solutions What’s new in 2014?  More content: We are increasing the number of sessions this year to cover even more topics, across a full 2-day agenda  New tracks: Themed breakout tracks to allow you to focus on what’s most important to you and your company – Pipelining and Recruitment – Talent Brand – Data and Metrics  More ways to connect: Meet your peers and share ideas while you relax in this year’s bigger, better InLounge, or at our sit-down networking lunch
  23. 23. 28Recruiting Solutions What else can you expect?  Hands-on training and product education to help you get the most out of your LinkedIn tools  An inside view of the latest product improvements and news, direct from LinkedIn leadership  Best practices and practical advice from the most progressive leaders in Talent Acquisition, including…
  24. 24. 29Recruiting Solutions 29 Key Takeaway’s  Plan your follower strategy ( 30/30/30)  Get your jobs viral and turbo charged  Leverage your employees & that traffic  Get your career page working for you Why?  34% impact vs 11%  50% savings in cost per hire  Be the purple cow!
  25. 25. “IF YOU ALWAYS DO WHAT YOU ALWAYS DID, --- YOU’LL ALWAYS GET WHAT YOU ALWAYS GOT”

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