Social Media In Financial Services Mike Pilcher Linked In


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  • Survey on LinkedInConducted in June 2009Completed by 262 Corporate Recruiters and / or Corporate HR professionals whose teams are involved in recruitingAll Director level or higher
  • Despite what we hear, traditional job boards are still the # 1 source of hire, with 25%. They still represent a LOT of volume.Smaller companies source even more from traditional job boards (32%)Hiring from within is the 2nd source.Larger companies have more hiring from within (22%)Referral programs emerge as #3 with 14% and we typically see that number higher in large companies.We’ve seen some for which it represents 30% of hires.In our survey from Mar 09, referral programs were getting close to 20% for companies of more than 5k employees.
  • Social Media In Financial Services Mike Pilcher Linked In

    1. 1. 2009 Trends in Recruiting & Recruiting Smarter with LinkedIn<br />
    2. 2. Surveyed 262 HR professionals<br /><ul><li>Online survey
    3. 3. Using the LinkedIn Research Network
    4. 4. Respondents: </li></ul>Corporate recruiters or Corporate HR (no staffing agencies)<br />All Manager level (58%) or above (42%)<br />262 surveyed<br />Companies &gt; 200 employees<br /><ul><li>June 2009
    5. 5. Hired independent research company to run and analyze survey</li></li></ul><li>Traditional job boards source the largest percentage of hires right now<br />Q7. Now, looking at 2009, approximately what percentage of your hires will you source through the following services? <br />
    6. 6. But resources are being taken away from job boards and agencies…<br />Q9. In 2009, what do you plan on spending less time and money on?<br />
    7. 7. … and are being given to other sources including professional and social networks<br />Q8. To make your recruiting efforts more effective in 2009, what did you decide to spend more time and money on?<br />
    8. 8. Building & nurturing strong talent pool is key<br />Q27. What have you done or plan on doing to be able to ramp up hiring and be ready for the recovery? <br />
    9. 9. Two-thirds of teams are giving strong priority to efficiency improvements<br />Q26. What level of priority have you and your team given to achieving significant efficiency improvements during this downturn?<br />
    10. 10. Utilizing social networks seen as the most essential recruiting trend<br />Q30. What do you consider to be the 3 most essential and long-lasting trends in recruiting? <br />
    11. 11. LinkedIn Talent Advantage Overview<br />
    12. 12. 1. Every Individual is Now an Entrepreneur<br /><ul><li>Job tenure on the decline
    13. 13. Greater global competition / availability of labor
    14. 14. We are all small businesses now
    15. 15. Our name/reputation = our brand
    16. 16. Our online profile = our business listing
    17. 17. Our network = our R&D, marketing department, sales team</li></li></ul><li>2. Every Professional Will Have an Online Profile<br />The public profile will be professional<br />Professional accomplishments<br />Career history, education, associations, certifications, industry geography, passions and skills<br />Network<br />Recommendations<br />Contributions<br />
    18. 18. 3. You network = your success<br />Build networks you can truly rely on<br />Connect with people you really know, you’re willing to help and who will support & inform you<br />You network filters & highlights the best information & opportunities<br />It helps you access the professionals & knowledge you need to stay competitive<br />
    19. 19. “I need to better understand and act on social media advertising”<br />4. The Change from Information to Insight<br />
    20. 20. 5. Increased Global Collaboration<br /><ul><li>People here in companies < 50 employees?
    21. 21. Fact: there are more smart, informed experts outside your company than there are inside
    22. 22. People here in companies > 5000 employees?
    23. 23. Fact: there are more smart, informed experts outside your company than there are inside</li></li></ul><li>Henk Van Ess in Holland<br />Consulted LinkedIn Answers on how to extend battery life of iPhone 3G<br />Chinese battery supplier responded -&gt; transaction<br />Henk published ‘teaser’ LinkedIn status message<br />Started receiving orders<br />Became supplier to Chinese Battery company<br />Developed “3G Juice” product<br />Launched a company<br />Increased Global Collaboration<br />
    24. 24. When every professional is connected<br />360 Million Professionals <br />
    25. 25. Hiring yesterday<br />Search<br />Web Site<br />Referrals<br />Postings<br />Adverts<br />Direct <br />Outreach<br />Graduates<br />
    26. 26. Where’s LinkedIn Today?<br /> LinkedIn is the world’s largest professional network <br /><ul><li> > 55 million professionals
    27. 27. > 170 industries
    28. 28. > 200 countries
    29. 29. > 350,000 collaborative groups
    30. 30. Executives from every Fortune500 company
    31. 31. Billions of connections
    32. 32. Billions of people searches</li></li></ul><li>What is changing<br /> A Global professional network where everyone can connect, contact and communicate with everyone else <br /><ul><li>360 million professionals
    33. 33. Every industry
    34. 34. Every country
    35. 35. Every executive from every Fortune 500 company
    36. 36. The New World of Work
    37. 37. Broaden your base of knowledge
    38. 38. Accelerate solutions to business problems
    39. 39. Global reach </li></li></ul><li>What it does and doesn’t mean<br />
    40. 40. Hiring tomorrow<br />Search<br />Web Site<br />Referrals<br />Postings<br />Adverts<br />Direct <br />Outreach<br />Graduates<br />
    41. 41. How you search for one person<br />
    42. 42. How you find teams of people<br />
    43. 43. Target your brand at people who are actively searching<br />
    44. 44. Recruiter<br />Exclusive Productivity & Collaboration Tools<br /><ul><li> Share the dashboard, notes, projects, searches and templates between the team
    45. 45. Prevent duplicated efforts through visibility to team activity
    46. 46. Set up Search Alerts to be notified of new members that may be of interest</li></ul>Data Ownership & Compliance<br /><ul><li> All sourcing activity is owned by, and travels with, the Recruiter license (the company) – not personal accounts</li></ul>Unrestricted Search<br /><ul><li> Access to the full network- 43 million people
    47. 47. Able to view names and complete profiles
    48. 48. Unlimited profile views
    49. 49. No need to waste time building your network</li></ul>50 InMails per month, per seat<br /><ul><li> Contact any LinkedIn Member directly using InMails- secure and trusted platform
    50. 50. Automatic roll over and guarantee
    51. 51. Send bulk InMails to reduce time</li></li></ul><li>Employer Advertising<br />Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.<br /><ul><li>Target professional segments of high quality candidates
    52. 52. Improve candidate perception of your brand as an employer of choice</li></li></ul><li>Talent Direct <br />Identify and reach out to many highly qualified candidates whose profiles best match your criteria with a customized offer, opportunity or message.<br /><ul><li>Targeted, relevant contact
    53. 53. Convenient and relevant to candidates</li></li></ul><li>Your job postings work harder and find their way to passive candidates with uniquely effective distribution. <br /><ul><li>Automated talent matching
    54. 54. Unique experience for job seekers
    55. 55. Powerful referral hiring</li></ul>Jobs Network<br />
    56. 56. Present multiple, targeted content modules on your Company Profile page, customized for the exact people you want to reach. <br /><ul><li>Relevant, engaging experiences for candidates
    57. 57. Various modules to differentiate your brand
    58. 58. Custom message
    59. 59. Employee spotlight
    60. 60. Recruiters
    61. 61. Poll
    62. 62. Video
    63. 63. Jobs</li></ul>Custom Company Profiles<br />