1.
What You’re Missing:
Hiring Features
Revealed

2.
2
Meet today’s speakers
​R O B E R T D E A N
​Marketing Manager,
LinkedIn
​S H A W N M E A L Y
​Sr. Customer Success Manager,
LinkedIn
​A L L E N H O M
​Sr. Customer Success Manager,
LinkedIn
2

3.
Agenda
1. Top 2018 hiring challenges & priorities
2. LinkedIn hiring features revealed
3. Expert tips & tricks
3

4.
​Areas of focus for Talent Leaders
​2018 recruiting priorities for growing businesses

5.
Areas of focus for Talent Leaders in 2018
5
Talent Sourcing
Help find the best talent
faster and more efficiently
Pipeline Management
Easier ways to manage talent
across our portfolio of tools
Data and Reporting
Demonstrate value with
data-driven insights and ROI
Talent Strategy
Ways to use actionable data and
insights to be more strategic

6.
Talent Sourcing
Help find the best talent
faster and more efficiently
Pipeline Management
Easier ways to manage talent
across our portfolio of tools
Data and Reporting
Demonstrate value with
data-driven insights and ROI
Talent Strategy
Ways to use actionable data and
insights to be more strategic
Areas of focus for Talent Leaders in 2018
6
Reporting and AnalyticsJobs
Recruiter
Career Pages

7.
​LinkedIn hiring features revealed

8.
8
Helps Talent Leaders excel at:
Talent Sourcing
Managing Pipeline
JOBS

9.
J O B S
A closer look
Jobs gives you:
• Job Slots vs. Job Posts
• Improved Jobs relevance
9
Members who view LinkedIn
Jobs every week22M+

10.
Posting time
Interchangeable jobs posting
Data ownership
(Personal vs. company account)
Previous applicant records
(Increase engagement rates)
Customer Success Manager
(Dedicated account team)
J O B S L O T
• Promote unlimited jobs in 1 “slot” for any
time within 12 months
• Interchange jobs with unlimited edits
J O B P O S T ( E X T E R N A L )
• Promote just 1-job posting with minimal
modifications
• Post only good for 30-days
30 daysUp to 12 months
10
J O B S
Job Slots vs. Job Posts

11.
Product demo
11
J O B S
How Job Slots work

12.
12
J O B S
Takeaways
• Market your jobs to the most qualified
candidates with LinkedIn’s advanced algorithm
• Too many applicants not enough time? Apply
filters to find the perfect candidate.
• Keep the application process simple and drive
higher application completion rates with the
Easy Apply feature
K E Y P O I N T S
• Keep the descriptions short and sweet.
Most applicants view jobs from their
cell phones. #Removethefluff!
I N D U S T R Y T I P

13.
13
Helps Talent Leaders excel at:
RECRUITER
Talent Sourcing
Managing Pipeline

14.
R E C R U I T E R
A closer look
14
Recruiter gives you:
• Spotlights (Apply Starters, Contractor Targeting)
• InMail
• Recruiter System Connect
YoY Increase in 7-day
InMail Response Rate+50%

15.
15
R E C R U I T E R
How it works
Product demo

16.
16
• Increase your hiring success by focusing on
both passive and active candidates.
LinkedIn Recruiter allows you to do both.
I N D U S T R Y T I P
R E C R U I T E R
Takeaways
• Over 20 advance features including quick and
easy searches with ideal candidate and job
title search feature
• Increase InMail response rates (and you get
150 credits) with the Spotlight feature
• The best experience with dedicated account
management and customer support
K E Y P O I N T S

17.
17
CAREER PAGES
Helps Talent Leaders excel at:
Talent Sourcing
Managing Pipeline

18.
18
Career Pages give you:
• Richer, authentic content
• Targeted audiences
C A R E E R P A G E S
A closer look
YoY increase in Page
Views per visitor+50%

19.
19
Company Page
• Free
• Tells your company story
• Engage your followers with updates
• Share Jobs
C A R E E R P A G E S
Differences between Company Page and Career Page

20.
20
Career Page
• Paid
• Tells more of your company story
and furthers your brand
• Engage your followers with updates
• Personalized job recommendations
based on the viewer
• Authentic view into your culture with
employee-created content,
company videos, photos, and
tailored messaging
C A R E E R P A G E S
Differences between Company Page and Career Page

21.
21
C A R E E R P A G E S
How it works
Product demo

22.
C A R E E R P A G E S
Takeaways
22
• Identify who is engaging with your talent
brand and know how to engage with them
when they starting looking for their next role
through Career Page Insights.
I N D U S T R Y T I P
• Separate yourself from the competition by
building an “Employer Brand”
• Gain insights into who’s viewing your page
and how your employer brand is performing
• Tell an authentic company story is a must
along the candidate journey
K E Y P O I N T S

23.
REPORTING & ANALYTICS
Talent Strategy
23
Three new features add value across all products for:
Data and Reporting

24.
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R E P O R T I N G A N D A N A L Y T I C S
Takeaways
Product demo

25.
​Summary
25

26.
Summary
26
Tip:
Be targeted. Identify who is
engaging with your talent brand
and know how to engage them.
C A R E E R P A G E S
• Brand or be Branded. Career Pages
separate you from your competition
• See what demographics view your
page and how it affects your brand
• Tell an authentic company story – a
must along the candidate journey.
Tip:
Begin using talent intelligence to
guide strategic discussion with
business leaders on hiring and
workforce planning
R E P O R T I N G A N D
A N A L Y T I C S
• Diagnose and answer talent
questions that require up-to-the-
minute data and insight
• Be 2 steps ahead in today’s fast-
changing talent landscape
• Have data at your fingertips to
make informed
recommendations
Tip:
Increase your hiring success by
focusing on passive and active
candidates (not just passive).
R E C R U I T E R
• Get quick and easy searches with
Ideal Candidate and Job Title
search features
• Spotlight Features increase InMail
response rates
• Measure success with New
Reporting Tools
Tip:
Keep descriptions short and
sweet. Most applicants view jobs
on a smartphone.
#Removethefluff!
J O B S
• LinkedIn markets your jobs to top
talent
• Filter through applicants to find
the perfect candidate.
• Leverage LinkedIn’s Easy Apply to
keep the application process
simple

27.
Thank you.
27
Questions?
Get in touch with a LinkedIn Talent
Solutions Specialist who can help you
find, engage, and hire top talent.
U.S. +1-855-655-5653
https://lnkd.in/getintouch