First Interviews Presentation Check our page: http://mynearbite.com/lisboa1/ More info: http://mynearbite.com/ Facebook: https://www.facebook.com/mynearbite

1. Project Presentation
Customer Segments - Interviews
16.03.2015

2. Lean Entrepreneurship Project -
MyNearBite.com
Business Model Canvas

3. Student:
Matilde (21y)
Think
& Feel
See
Say &
Do
Hear
Pain Gain
Content of stories:
Family related
Personal news
Gossip
Travel experiences
Plans to do
Influences:
Family
Friends opinions
Parents‘ advises; Internet
Media Channels:
American channels and Series
Internet (news pages)
Social Media
TV Newspapers
Important:
Goals achievement
Success at School
Friends
Career
Fun
Travel
Emotional:
University Stress
Criticism
Major moments in
his/her life
(graduation;
relevant trip)
Deepen life
experiences (living
abroad)
Aspirations:
Professional
and personal
achievements;
Good grades
Anxious:
Money constraints
University success
Deadlines
Lack of time
Uncertainty about
the future
Exams
Attitude:
More relaxed
Naive
Open minded
Risks:
Not being successsful in
University
Differences between what‘s
said and done:
Future plans and aspirations
pottencially different from
routine activies
Frustrations:
Goals not achieved
Bad grades
Fear of trying
Unknown places
Obstacles:
Financial Dependence
Lack of time
Goals:
University success
Personal happiness
More time and money
Social acceptance
Easier life
People around:
Family members
Friends
Colleagues
Friends:
University friends
Friends from hobbies
Competitor View:
App usage of Zomato &
Tripadvisor;
Usage of voucher
platforms once in a while
Measurement of success:
Financial independence
personal achivements
Close group of friends
Strategy:
Commitment to study
Time for friends and social
life
Said to friends and
colleagues:
Life experiences
Problems and fears

4. Business people:
Miguel Antunes
(32y)
Think
& Feel
See
Say &
Do
Hear
Pain
Gain
People around:
Family members
Friends
Work colleagues
Boss
Clients in the business
Friends:
School time friends
University friends
Friends from hobbies
Competitor View:
App usage of Zomato
& Tripadvisor
Usage of voucher
platforms once in a
while
Content of stories:
Colleagues complaints at
work
Friends experiences
Family worries and
demands
Praises from superiors at
work
Criticism from superiors
at work
Personal experiences
Influences:
Role models in the job
field
Colleagues
Boss
Friends
Family
Internet
Important:
Friends
Personal and
professional
goals
Financial
stability
Time Plannig
Emotional:
Criticism from
colleagues
Arguments with
family members
or friends
Remarkable
experiences in
life
Aspirations:
Job Success
Job raise
Consumption of
desired goods
Personal Goals
achived
Sucessful
mariage
Anxious:
Failing in job
Getting fired
Losing friends
because of the
lack of time
Lack of time for
hobbies
Attitude:
Proactive; Organized;
Independent;
Competitive ; Mature
What he says
Work Gossip
Talks about Politics
Comments familiy experiences
Comments trips with family and friends
Complains about the Government ; about
work; about high taxes; about his wage
Differences between
what‘s said and done:
Opinions amongst
colleagues tend to be
the political correct
ones.
Frustrations:
Increase in taxes
Pressure of all the bills to pay
Not feeling a sense of justice regarding its wage
Long working hours
Difficulty to combine the professional with personal life
Lack of free time to his hobbies, or personal goals and
sports
Work not as enthusiastic and dynamic (boring tasks)
High costs of living
Family problems
Goals:
Financial improvement
(make more money)
Professionar sucess
(upgrade in his career)
Personal achievements (a
sucessful mariage)
Increased social status
Achieving a confortable
lifestyle with time for
work and hobbies
Measurement of success:
Position at work; Level of income
House/Home who pleases him
Not a too stressful lifestyle
Free time for social life and hobbies
Feedback from boss/colleagues/friends
Strategy:
Work hard at his job;
Acurate management of time (to work,
family, friends,
hobbies)
Media Channels:
Internet news
pages
Social Media
(Facebook; Twitter)
TV
Newspapers
Magazines

5. Restaurant
Owner:
José (48y)
Think
& Feel
See
Say &
Do
Hear
Pain Gain
People around:
Family members
Friends
Clients
Partners
Friends:
Friends from hobbies
Friends from old days
Competitor View:
Has maybe heard of
Zomato or worked
with them
Other restaurants
Content of stories:
Family related
Newspapers
Small talk
Unusual experiences with
customers
Employees‘ complaints
Customers‘ complaints
Influences:
Newspapers
Old opinions
Sucessful people in the
bussiness area
Media Channels:
TV
Newspapers
Important:
Increasing sucess
of the restaurant
Health of the
Family
Emotional:
Failure of the
restaurant
Aspirations:
Planning of next
events
Financial sucess of
the restaurant
Increasing number
of customers
Anxious:
Money constraints
Health
Needed investments
Complaints
Taxes
Attitude:
Not open
minded
Frustrations:
Tax expenses
Economic Crisis
Decrease in revenues
Paying employees‘ salaries
Political frustration
Burocracy
Equipment defects
Problems paying the bills
Customers‘ and employees‘ complaints
Goals:
Financial sucess
Increasing sucess of the Restaurant
Brand awareness
Property improvements
Increased Pleasure
Measurement of success:
Feedback from customers
Experience Comparison
Not data driven
Financial profits
Strategy:
Not strategic
Profit plan and
investments in the
restaurant
Marketing
Restaurant promotions
Said to friends and colleagues:
Problems and fears
Plans for the restaurant
Frustrations about the
decrease in profits
Worries about the continuity of
the economic crisis
Differences between what‘s said
and done:
Complain about the revenues but
are relutant to change and
diversity in the restaurant offers
Relutant to new investments

6. Persona - Student
Lean Entrepreneurship Project -
MyNearBite.com
She is 21 years old University student living in Lisbon. She communicates with her friends
mainly through mobile phone, whatsapp, facebook and instangram. She also uses her e-mail
often for professional communications.
Her main pains:
- Struggle to have good grades; Anxiety about future Career and financial independence; Lack
of time to combine hobbies and social life with University studies
Overcoming obstacles:
- Support from family and friends; Hard working and focus on her goals
Feeling after overcoming obstacles:
- Pride; Self-fulfillment
What makes her happy:
- Good performance at University; time for hobbies, friends and family; travel
Day-in-the-life:
7am: wakes up to go to University
8am-1pm: has classes at University
1:30pm-2pm: has a quick lunch with colleagues and friends
2pm-5pm: has classes at University
5pm-7pm: goes for a coffee with friends
8pm: goes for a drink with friends
10pm: goes home
Student
Personal Objectives:
Keep a strong network of
friends; build long-term
relationships; make the right
choices for her future; enjoy
life
Professional Objectives:
Get a good job with prospects
of a rising career; earn a
comfortable income
Matilde Silva

7. Persona – Business People
Lean Entrepreneurship Project -
MyNearBite.com
He is 32 years old consultant and works in a multinational firm in Lisbon. He communicates
with clients and superiors either by direct contact or e-mail. With friends he communicates
through whatsapp, skype, mobile phone and facebook.
His main pains:
- Struggle to have a good work life balance; satisfy clients’ demands; struggle to deliver a
good work within deadlines; fear of not progressing in his career; pressure to guarantee
great results.
Overcoming obstacles:
- Hard-working and persistent at work; close friends and family; builds a safe and healthy
environment with colleagues; tries to think about “out of the box” solutions.
Feeling after overcoming obstacles:
- Self-recognition; boss’ recognition; colleagues appraisal; joy; satisfaction
What makes him happy:
- Financially independence; job stability; healthy relationships; good marriage; good friends;
time for hobbies
Day-in-the-life:
7am: Wakes up to go to the Gym.
9am: Goes to work.
1-2pm: Has lunch with colleagues from the firm.
2-8pm: Continues working.
9pm: Goes home and has dinner.
Personal Objectives:
High status; comfortable life;
happy marriage, time for
personal leisure/hobby.
Professional Objectives:
Success in rising career; high
level of income; dynamic work.
Miguel Antunes
Business People

8. Persona – Restaurant Owner
Lean Entrepreneurship Project -
MyNearBite.com
José Almeida
Personal Objectives:
Happy life and marriage; secure and
calm life; keep the restaurant
profitable.
Professional Objectives:
Increasing revenue for the restaurant;
guarantee of a quality service.
He is the owner of a restaurant in the center of Lisbon, he is 48 years old. He communicates with
his employees, clients and partners on a daily basis by direct contact. He also communicates
through mobile phone and e-mail.
His main pains:
- Struggles to keep his clients’basis; struggle to guarantee a solid financial situation for the
restaurant (paying bills, salaries, taxes) as well as guaranteeing customer’s satisfaction with high
food quality; Lack of time for family and hobbies
Overcoming obstacles:
- Full dedication to the restaurant; attention to details; taking time to understand the customers;
tolerance with employees; effort in establishing good partnerships
Feeling after overcoming obstacles:
- Joy; pride; self-accomplishment
What makes him happy:
- Success and economical rising of the restaurant; time for family, friends and other hobbies;
having satisfied customers and happy employees
Day-in-the-life:
6:30am: Wakes up and goes to the traditional market with fresh products.
9am: goes to his Restaurant and reloads it with all the new groceries and fresh food.
10-12am: prepares the lunch time service of the Restaurant.
12.30am-3pm: supervises the lunch time service at the Restaurant.
3pm-7pm: administration work
7:30pm: goes home
Restaurant Owner

9. Interviews Briefing
Lean Entrepreneurship Project -
MyNearBite.com
• 2-7 times a week
• Mainly for lunch
Nr of meals in Restaurants
• 30-60 min.Time to lunch
• Lack of time (to search for restaurants)
Most common problem
mentioned
• Average of 9 (out of 10)Valuation of our Solution
• Time SavingAdvantages of MyNearBite
• Delivery and Payment Service, Filter for type of food
Disadvantages and Possible
improvements
 Hypotheses tested: Problem and Customer Segment Validation
 Interviewees: 12 Students
Use competitors app and
platforms for other occasions
Suggestions: Keep it simple!

10. Lean Entrepreneurship Project -
MyNearBite.com
THANK YOU!