MyNearBite Presentation Channels Email Social Media Viral Marketing Landing Page Flyers
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The document summarizes the marketing channels and strategies used to promote MyNearBite.com, which includes collecting emails through signups on their homepage and popups to build an email list, using social media like Facebook, Instagram and Twitter to engage users and gain followers, creating videos on YouTube and contacting blogs/newspapers for publicity, analyzing traffic and conversions on their landing page, and creating flyers to generate awareness. The goals are to collect 100 emails, gain 500 Facebook likes, increase traffic and conversions on the landing page, and create a new landing page for their prototype.
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MyNearBite Presentation Channels Email Social Media Viral Marketing Landing Page Flyers
- 2. 2Lean Entrepreneurship Project – MyNearBite.com Collecting Emails and sending Newsletters Email Marketing CHANNELS • Email Collection: • 5 Signup Elements on our homepage • Pop-up appearing every 4 days • Email Newsletter: • Automatic “MyNearBiteNews” whenever there are new posts on our blog • Status Quo: • 34 emails collected via Website and Landing Pages • Goals: Collect 100 emails
- 3. 3Lean Entrepreneurship Project – MyNearBite.com Active on Facebook, Instagram and Twitter Social Media Marketing • Facebook: • 3-4 posts per week • News about entrepreneurship or MyNearBite updates (prototype, survey, blog) • Twitter: • Automatically connection with Facebook • Instagram: • Less frequent • Pictures about MyNearBite‘s Story • Status Quo: • 370 Facebook Likes • Goals: • 500 Facebook Likes • Engagement of users CHANNELS
- 4. 4Lean Entrepreneurship Project – MyNearBite.com The Video & Contacting Blogs, Newspapers and a Radio station Viral Marketing • We made a first video that explains how our App works. Creation of a Youtube account • We contacted a series of newspapers, blogs and other media channels to get an interview or just publicity (free) – still waiting for the answer • Goals: • Traffic • App Awareness CHANNELS
- 5. 5Lean Entrepreneurship Project – MyNearBite.com We are getting noticed Landing Page & Google Analytics • About to finish our landing page test. • Clicks on our page from many countries of the world. • Status Quo: • Conversion Rate: 15% (!) • 442 sessions • Survey redirects to our LP • Goals: • Think about a second Landingpage with our new prototype • Further increase traffic • MyNearBite Website: 2516 views! CHANNELS
- 6. 6Lean Entrepreneurship Project – MyNearBite.com We are getting noticed Landing Page & Google Analytics CHANNELS
- 7. 7Lean Entrepreneurship Project – MyNearBite.com Creating Traffic and Awareness Flyers CHANNELS
- 8. 8Lean Entrepreneurship Project – MyNearBite.com For App Users PROTOTYPE And also For Restaurants...
- 9. 9Lean Entrepreneurship Project – MyNearBite.com CHANNELS THANK YOU! Check our page: mynearbite.com/lisboa1/ More info: mynearbite.com/ Facebook: www.facebook.com/mynearbite