Finding the Beauty<br />Within Your Niche...  <br />
Who am I???<br />Born in Etobicoke, Ont.<br />Of Greek and German background<br />Obtained BA in Anthropology from York Un...
Position Yourself<br />I am a determined and passionate PR student who will combine my life experiences and education in a...
A Goal Towards my Future<br />To position myself for a successful career in Public Relations by first establishing a perso...
Where to Begin?<br />To increase my visibility and following online and to attract potential employers through channels su...
Personal SWOT<br />Strengths<br /><ul><li>Highly analytical and organized  with     excellent written and verbal</li></ul>...
Exceptional interpersonal skills and dynamic team player
Deadline oriented , loyal, and reliable
Sincere and passionate in everything I do</li></ul>Weaknesses<br /><ul><li>Lack of work and volunteer experience in the PR...
Have not narrowed in on specific focus  area in PR
Lack of networks in the industry
Have not fully developed my  technological skills  and understanding to maintain a current edge </li></ul>Opportunities<br...
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Helen Lialias's Brand Plan

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Helen Lialias's Brand Plan

  1. 1. Finding the Beauty<br />Within Your Niche... <br />
  2. 2. Who am I???<br />Born in Etobicoke, Ont.<br />Of Greek and German background<br />Obtained BA in Anthropology from York University<br />Interested in culture, traditions and aesthetics<br />Love to travel all over the world<br />Love continental dining<br />Passion for fashion<br /> My peers have described me as…<br /> Mature intelligent determined organized reliable<br />loyal good communicator <br />passionate genuine caring thoughtful creative…<br />
  3. 3. Position Yourself<br />I am a determined and passionate PR student who will combine my life experiences and education in anthropology to add value to the profession from a unique perspective. I willremain open to constant change, learning and growth and always strive for the remarkable, the creative and the memorable.<br />
  4. 4. A Goal Towards my Future<br />To position myself for a successful career in Public Relations by first establishing a personal brand that maintains an authentic and positive image of who Helen Lialias is through carefully crafted key messaging and by developing a strong and valuable online presence<br />
  5. 5. Where to Begin?<br />To increase my visibility and following online and to attract potential employers through channels such as linkedin, twitter, and my blog<br />To narrow in on a specific area of interest in public relations that I would like to focus my career on by engaging and networking with and by following pr professionals online and by exposing myself to their specific worlds<br />To use my background in anthropology and my life experiences in my career as a pr practitioner to distinguish myself among other brands<br />
  6. 6. Personal SWOT<br />Strengths<br /><ul><li>Highly analytical and organized with excellent written and verbal</li></ul> communications skills<br /><ul><li>Socially conscious and culturally sensitive
  7. 7. Exceptional interpersonal skills and dynamic team player
  8. 8. Deadline oriented , loyal, and reliable
  9. 9. Sincere and passionate in everything I do</li></ul>Weaknesses<br /><ul><li>Lack of work and volunteer experience in the PR field
  10. 10. Have not narrowed in on specific focus area in PR
  11. 11. Lack of networks in the industry
  12. 12. Have not fully developed my technological skills and understanding to maintain a current edge </li></ul>Opportunities<br /><ul><li>To gain better knowledge of how to combine my skills to develop my PR niche
  13. 13. To consult with my mentor on how to further enhance my personal brand and PR career
  14. 14. To take initiative by volunteering for and attending PR events to network and learn more about the PR industry</li></ul>Threats<br /><ul><li>Those with more experience within the field
  15. 15. Those with a strong and well developed online presence
  16. 16. Fellow humber PR students </li></li></ul><li>Key Messages<br />To differentiate myself amongst others in the field and to excel by showcasing my interests, talents, and experiences <br />Remain open to collaboration and interactions with others in the field who will help me learn and grow personally and professionally and help me carve out my PR niche<br />Always Maintain my authenticity and reflect my personal values and beliefs in my writing and online presence <br />Always strive for a healthy work/life balance<br />
  17. 17. How to Find Me<br />c<br />Click on Me! <br />
  18. 18. Future Channels<br />Expand followers on all of these channels that are insightful and help me learn about my field and the world around me<br />Further develop and enhance these profiles to be remarkable, interesting, inspiring and current<br />
  19. 19. Action!<br />Increase following on all of my channels and strengthen my personal brand and online presence by updating my information frequently, meaningfully commenting and engaging with other related profiles and by seeking out and following new and interesting people with similar interests to me<br />Will narrow in on specific area of interest within PR by researching the field and my interests further, volunteering at PR events, networking with PR professionals and my Humber peers online and in real time and by engaging with and receiving feedback from my mentor on a regular basis<br />To share, apply and align my values and beliefs, background in anthropology and life experiences with my writing, key messaging and PR career to stand out from other brands while being open to collaborating and evolving at all times as change is always constant<br />Will maintain a healthy work/life balance by prioritizing and organizing my time and by pursuing a career that I am passionate about and interested in to keep me motivated and happy<br />Will be remarkable, interesting and memorable by staying true to myself and speaking up and writing about issues that are important to me <br />
  20. 20. Critical Path<br />March 2010 - May 2010<br />Tweet interesting and insightful facts at least once a day related to my interests<br />Blog about current issues and hot topics at least once every 2 weeks<br />Try to comment on blogs and tweets from prominent PR practitioners that will help me network<br />Increase my following on twitter and LinkedIn by 50-100 followers<br />Volunteer at PR events and continue researching niches within PR<br />May 2010 - August 2010<br />Will choose a specific niche area of PR that I am interested in<br />Complete 100% of LinkedIn profile<br />Build a stellar resume that will get noticed, demonstrate experience and targets high profile companies<br />Apply to companies that I believe in and that will provide an environment that is conducive to helping me learn more about the field and my interests and that may have opportunities to grow in the future<br />Continue building networks in the field and at school with my peers<br />August 2010 – November 2010<br />Go above and beyond what's required of me in my position as an intern<br />Strive to network and learn more about the field and myself during my internship<br />Further develop my skills as a PR practitioner by asking for feedback<br />November 2010 and Beyond<br />Apply social media and my developed personal brand to excel in my PR career<br />Keep in contact with my networks and peers for future opportunities and friendships<br />
  21. 21. Want to Know More…<br />Thank you for taking the time to get to know me…<br />Feel Free to Email me helenlialias@gmail.com<br />See You Soon…<br />

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