This is an example of a Social Media Plan I compiled for the Degree Completion program started during my time at Newberry College.

1. Degree Completion Social Media Plan
Subject Defined The College has launched a new Degree Completion program for those in the
psychology, nursing and respiratory therapy fields. The program essentially lets
potential students who already have a license/Associates degree go back to school
online while still working in order to earn their BSN.
Your Mission The mission of the program is to help educate those in the healthcare workforce
who wish to continue working with their Associates Degree while earning their
BSN. The mission of the SMP is to make those in the healthcare industry aware
of the ease, convenience, and perks of enrolling in the program.
Your Vision The vision of this plan is to grow our presence on social media and spread
awareness about the new program, so Newberry College will not only be known
as a great residential campus, but also one with opportunities for those who work
a full-time job and want to further their education.
Target Audience The target audience is those who have an Associates Degree, but are looking to
further their education and career opportunities by returning to earn their BSN.
Your Message Going back to schooland turning yourassociates degree or RN license is easier
and cheaperthan you think; you can do it while working, and going through
Newberry College is the best way to do it.
Strengths Defined • Personal communication, due to the fact that we are easy to communicate
with via email or phone
• Flexibility, the program is done around your everyday life
• No in-state competition for 1 out of 3 programs, respiratory
• Fast completion—31 to 39 credit hours
• Free orientation class helps students get a feel before they commit
• No application fee
• Eligibility for specific scholarships
Weaknesses Defined • Lack of awareness because the program is brand new
• Lack of awareness about the schoolbecause of its size
• Students may not have all the pre-reqs with their Associates Degree which
may complicate the situation
Competitive Analysis
Competition Defined Other colleges and online programs offering the same types of programs are our
competition.
Competition Strengths The colleges themselves may be more well known, it may be cheaper to do the
programs there, there may be more options in the degree completion programs,

2. Competitive Analysis
Your Company’s
Competitive Edge
We are the only in-state schooloffering the Respiratory Therapy online program.
We have connections all around the country, especially the south,because ofour
alumni.
Potential Roadblocks Misunderstandings about the programsuch as price, convenience, lack of face to
face communication, confusion about how the program actually works, lack of
awareness of the program, lack of confidence in the college because they have
never heard of it/it is a small school
Benefits • Newberry is well known around the state of South Carolina
• We are easily accessible in person and through otherforms of
communication
• We are surrounded by technical colleges who offer the associates degrees
that come before entry to the program
• We work with a lot of other schools,so it is likely that if you graduated with
your associates degree from one of those schools,the program will apply to
you
What You Want How You Will Do It
Promote awareness about the new degree
completion program.
• Put ads out on social media
• Communicate the idea to technical schools and their
students around the area
• Tag other institutions or media in posts about the
new program in hopes they will repost/RT
Connect with potential students of the program • Promote interaction on social media sites
• Maybe Q&As?
• Follow technical colleges on Instagram and twitter to
help build a relationship with them
Clarify any confusion about the program • FAQs
• Simplify the message
Display the program’s benefits • Compare to other options
• Make sure the potential students understand its
flexibility
• Promote the idea of making money WHILE going to
school
• Emphasize the small amount of time it takes vs the
benefits you will receive by getting the degree

3. Measurable Goals
Facebook • Increase page views in a mid to late twenties to early thirties demographic,
as this is the age group these programs may be targeted for
• Increase likes by 5% before the Respiratory program launches in January
• Create an ad for Facebook
Twitter • Post once a week about one or more of the degree completion programs
• Get 5 or more retweets on each of those posts
Linked In
Instagram • Post pictures that feature one of the programs once a month, preferably right
before the next term for the program starts
• Increase average likes by 20%
Things to Check For M T W Th F Sat Sun
Message uniformity and clarity across platforms
Graphic Uniformity
Conversation Monitoring
Social ID Added To All New Promo Material
Daily Posting (Where Applicable)
Engagement/Influence Numbers
Weekly Status Updates
Number/Network Growth
Engagement
Influence
What is working and what isn’t?

4. Weekly Status Updates
Revisions
Revised Goals
Facebook
Twitter
Linked In
Instagram