Presentation of Hypothesis

2. Business Model Canvas 2.0
Lean Entrepreneurship Project - Team3

3. 1. Hypothesis
– Customer Segment
• We believe that young people between 18 and 30 will
use our app frequently (at least once a week) to
search for food promotions nearby them
Hypothesis
• Survey to a sample of 100 young people to check
whether they would use such app frequently.Testing
• If 75% of the surveys state they would like to use the
app on a regular basis (at least once a week).Validation
Lean Entrepreneurship Project - Team3

4. 2. Hypothesis
– Customer Segment
• We believe that business people will use our app
frequently (at least once a week) to search for food
promotions nearby them
Hypothesis
• Survey to a sample of 50 business people to check
whether they would use such app frequentlyTesting
• If 75% of the surveys state they would like to use the
app on a regular basis (at least once a week).Validation
Lean Entrepreneurship Project - Team3

5. 3. Hypothesis
– Customer Segment
• We believe that restaurants have or are willing to have
frequent food promotions ready to be displayed in our
MyNearBite app
Hypothesis
• Interview to 20 restaurants in Lisbon to check their
disposition to upload/share food promotionsTesting
• If 70% of the restaurants interviewed show the
willingness to have those frequent promotion
uploaded
Validation
Lean Entrepreneurship Project - Team3

6. 4. Hypothesis
– Value Proposition
• We believe that business and young people would
prefer our app if it has a complementary food delivery
system.
Hypothesis
• Survey to a sample of 150 young and business people
(100+50) to check whether they would get more value
from the app if it has a delivery system
Testing
• If 75% of the interviewees value the delivery system.Validation
Lean Entrepreneurship Project - Team3

7. 5. Hypothesis
– Value Proposition
• We believe that young and business people find it
simpler for their purpose to navigate in our app than
in existing apps.
Hypothesis
• Survey to a sample of 150 young and business people
(100+50) to check which app they find simpler to use.
(App prototyping)
Testing
• If 75% of the surveys find our app easier/simpler to
useValidation
Lean Entrepreneurship Project - Team3

8. 6. Hypothesis
– Value Proposition
• Restaurants value the opportunity to measure the
success of their food promotions in our app (e.g. click
rate on food offer in %)
Hypothesis
• Interview 20 restaurants to check whether they would
extract more value from the app if they had access to
success statistics
Testing
• If 70% of the restaurants interviewed show the
interest in such featureValidation
Lean Entrepreneurship Project - Team3

9. 7. Hypothesis
– Value Proposition
• Restaurants are willing to provide price promotions in
our appHypothesis
• Interview 20 restaurants to check whether they would
be willing to have price discounts on their meals on a
weekly basis.
Testing
• If 70% of the restaurants interviewed show the
willingness to make such promotionsValidation
Lean Entrepreneurship Project - Team3

10. 8. Hypothesis
– Key Activities
• The development of the app with all the features we
idealize is viable (both in terms of technical
development and costs)
Hypothesis
• Interview 3 IT experts to create a cost-benefit analysis
for the app.Testing
• If the 3 interviewees give us a positive feedback
regarding these two issuesValidation
Lean Entrepreneurship Project - Team3

11. 9. Hypothesis
– Key Partners
• Mobile payment is a possible service to add
to our app.Hypothesis
• Meet with TIMWE to understand the process
and what could work for our purposes.Testing
• If they give us positive feedbackValidation
Lean Entrepreneurship Project - Team3

12. 10. Hypothesis
– Key Partners
• We are able to integrate the rating
service of Tripadvisor in our appHypothesis
• Get in contact with Tripadvisor to
check if such system is possible.Testing
• If Tripadvisor confirms that we can
intergrate their rating systemValidation
Lean Entrepreneurship Project - Team3

13. Thank You!
Lean Entrepreneurship Project - Team3