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LESSONS LEARNED &
BUSINESS IDEAS
Team 3
Catarina Victorino - 152114082
Fabian Kutschera - 152114107
Mariana Felizardo - 152114053
Marina Marinucci - 159114625
Lessons Learned
• Canvas Model
• Nespresso Post-it exercise
• Focus on customers as a starting point of a new business
• Team Creation
Blog
• http://www.lepteam3.blogspot.pt/
BUSINESS IDEAS
Business Idea 1
• “Tinder” for food
• App shows food promotions nearby you
Business Idea 1: Points
Big and recognized problem 4
Marketable and Innovative Solution (e.g. disruptive) 4
Large Market (i.e. global or at least international market) 4
Scalable Production (i.e. decreasing marginal costs) 4
Easy Path to Promotion and Distribution (e.g. Potential to go Viral
and/or leveraging the Internet) 5
Easy to Bootstrap (e.g. client funded and/or low investment) 3
Right Timing (i.e. intersection of demand and capability) 4
Favorable Key Trends (i.e. PEST Analysis) 3
Attractive Industry (i.e. Porter’s Five Forces) 4
I (We) like it! 5
Total Points 40
Business Idea 1: Elevator Pitch
“Tinder” for food helps business people and
students to solve their lack of time find lunch
options by providing an app which shows the menu and price
promotions of restaurants nearby that is better than
promotional websites because it’s easier and faster to use,
cheaper and is more focused on our target segment.
Business Idea 2
• App “What’s going on today?”
“What’s
going on
today” –
Relevant
events
Choose the
category
Choose the
event of
your interest
Get more
info
Business Idea 2: Points
Big and recognized problem 3
Marketable and Innovative Solution (e.g. disruptive) 2
Large Market (i.e. global or at least international market) 3
Scalable Production (i.e. decreasing marginal costs) 4
Easy Path to Promotion and Distribution (e.g. Potential to go Viral
and/or leveraging the Internet) 5
Easy to Bootstrap (e.g. client funded and/or low investment) 4
Right Timing (i.e. intersection of demand and capability) 3
Favorable Key Trends (i.e. PEST Analysis) 2
Attractive Industry (i.e. Porter’s Five Forces) 2
I (We) like it! 3
Total Points 31
Business Idea 2: Elevator Pitch
“What’s going on today” app helps young
people solve their lack of information regarding
what events are taking place during the day by providing
an app with events of the day which is better than
promotional websites because it’s easier to use and
cheaper.
Business Idea 3
• Platform for used school and university books
• “OLX” for used books
Students can
offer their old
university
books online
The offer gets
an affiliate link
to Amazon /
abebooks
Buying the
book on
platform or
Amazon
Business Idea 3: Points
Big and recognized problem 3
Marketable and Innovative Solution (e.g. disruptive) 2
Large Market (i.e. global or at least international market) 2
Scalable Production (i.e. decreasing marginal costs) 3
Easy Path to Promotion and Distribution (e.g. Potential to go Viral
and/or leveraging the Internet) 4
Easy to Bootstrap (e.g. client funded and/or low investment) 5
Right Timing (i.e. intersection of demand and capability) 4
Favorable Key Trends (i.e. PEST Analysis) 3
Attractive Industry (i.e. Porter’s Five Forces) 3
I (We) like it! 3
Total Points 32
Business Idea 3: Elevator Pitch
A university books platform helps students
solve their problem of finding the books they
need for the semester which is better than the existing
platforms and websites (like OLX and CustoJusto)
because it is only focused on university books, better
organized and only used by students.
THANK YOU!

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Lessons learned & business ideas group 3

  • 1. LESSONS LEARNED & BUSINESS IDEAS Team 3 Catarina Victorino - 152114082 Fabian Kutschera - 152114107 Mariana Felizardo - 152114053 Marina Marinucci - 159114625
  • 2. Lessons Learned • Canvas Model • Nespresso Post-it exercise • Focus on customers as a starting point of a new business • Team Creation
  • 5. Business Idea 1 • “Tinder” for food • App shows food promotions nearby you
  • 6. Business Idea 1: Points Big and recognized problem 4 Marketable and Innovative Solution (e.g. disruptive) 4 Large Market (i.e. global or at least international market) 4 Scalable Production (i.e. decreasing marginal costs) 4 Easy Path to Promotion and Distribution (e.g. Potential to go Viral and/or leveraging the Internet) 5 Easy to Bootstrap (e.g. client funded and/or low investment) 3 Right Timing (i.e. intersection of demand and capability) 4 Favorable Key Trends (i.e. PEST Analysis) 3 Attractive Industry (i.e. Porter’s Five Forces) 4 I (We) like it! 5 Total Points 40
  • 7. Business Idea 1: Elevator Pitch “Tinder” for food helps business people and students to solve their lack of time find lunch options by providing an app which shows the menu and price promotions of restaurants nearby that is better than promotional websites because it’s easier and faster to use, cheaper and is more focused on our target segment.
  • 8. Business Idea 2 • App “What’s going on today?” “What’s going on today” – Relevant events Choose the category Choose the event of your interest Get more info
  • 9. Business Idea 2: Points Big and recognized problem 3 Marketable and Innovative Solution (e.g. disruptive) 2 Large Market (i.e. global or at least international market) 3 Scalable Production (i.e. decreasing marginal costs) 4 Easy Path to Promotion and Distribution (e.g. Potential to go Viral and/or leveraging the Internet) 5 Easy to Bootstrap (e.g. client funded and/or low investment) 4 Right Timing (i.e. intersection of demand and capability) 3 Favorable Key Trends (i.e. PEST Analysis) 2 Attractive Industry (i.e. Porter’s Five Forces) 2 I (We) like it! 3 Total Points 31
  • 10. Business Idea 2: Elevator Pitch “What’s going on today” app helps young people solve their lack of information regarding what events are taking place during the day by providing an app with events of the day which is better than promotional websites because it’s easier to use and cheaper.
  • 11. Business Idea 3 • Platform for used school and university books • “OLX” for used books Students can offer their old university books online The offer gets an affiliate link to Amazon / abebooks Buying the book on platform or Amazon
  • 12. Business Idea 3: Points Big and recognized problem 3 Marketable and Innovative Solution (e.g. disruptive) 2 Large Market (i.e. global or at least international market) 2 Scalable Production (i.e. decreasing marginal costs) 3 Easy Path to Promotion and Distribution (e.g. Potential to go Viral and/or leveraging the Internet) 4 Easy to Bootstrap (e.g. client funded and/or low investment) 5 Right Timing (i.e. intersection of demand and capability) 4 Favorable Key Trends (i.e. PEST Analysis) 3 Attractive Industry (i.e. Porter’s Five Forces) 3 I (We) like it! 3 Total Points 32
  • 13. Business Idea 3: Elevator Pitch A university books platform helps students solve their problem of finding the books they need for the semester which is better than the existing platforms and websites (like OLX and CustoJusto) because it is only focused on university books, better organized and only used by students.

Editor's Notes

  1. Websites: lifecooler, goodlife and planeo are examples of the closest competion to our idea; - There is no option for proximity; - Targeted for “special occasions” and not for people who don’t have much time There is only one app related to restaurants that is working in Portugal – lifecooler. It works in a voucher system (as the majority of the promo sites) Notes: - the option to add a accept the offer button to then show the restaurant - maybe even order so that the food is ready (not sure if its possible)
  2. Websites: lifecooler, goodlife and planeo are examples of the closest competion to our idea; - There is no option for proximity; - Targeted for “special occasions” and not for people who don’t have much time There is only one app related to restaurants that is working in Portugal – lifecooler. It works in a voucher system (as the majority of the promo sites) Notes: - the option to add a accept the offer button to then show the restaurant - maybe even order so that the food is ready (not sure if its possible)
  3. Websites: lifecooler, goodlife and planeo are examples of the closest competion to our idea; - There is no option for proximity; - Targeted for “special occasions” and not for people who don’t have much time There is only one app related to restaurants that is working in Portugal – lifecooler. It works in a voucher system (as the majority of the promo sites) Notes: - the option to add a accept the offer button to then show the restaurant - maybe even order so that the food is ready (not sure if its possible)
  4. - The majority of the promo websites for restaurants have either an option for “lazer” or have restaurants and events all mixed - There is no app in Portugal for events - if focusing on parties and events for young people we should consider facebook (right?)
  5. Websites: lifecooler, goodlife and planeo are examples of the closest competion to our idea; - There is no option for proximity; - Targeted for “special occasions” and not for people who don’t have much time There is only one app related to restaurants that is working in Portugal – lifecooler. It works in a voucher system (as the majority of the promo sites) Notes: - the option to add a accept the offer button to then show the restaurant - maybe even order so that the food is ready (not sure if its possible)
  6. Websites: lifecooler, goodlife and planeo are examples of the closest competion to our idea; - There is no option for proximity; - Targeted for “special occasions” and not for people who don’t have much time There is only one app related to restaurants that is working in Portugal – lifecooler. It works in a voucher system (as the majority of the promo sites) Notes: - the option to add a accept the offer button to then show the restaurant - maybe even order so that the food is ready (not sure if its possible)
  7. - platforms like olx, custojusto, … Competition: (first 2) http://www.manuaisusados.com/PT/universitario-economia-gestao-contabilidade/43/24 http://www.venderlivros.com/ http://leuu.pt/categoria-anuncio/universitarios/economiagestao/ http://www.bibliofeira.com/
  8. Websites: lifecooler, goodlife and planeo are examples of the closest competion to our idea; - There is no option for proximity; - Targeted for “special occasions” and not for people who don’t have much time There is only one app related to restaurants that is working in Portugal – lifecooler. It works in a voucher system (as the majority of the promo sites) Notes: - the option to add a accept the offer button to then show the restaurant - maybe even order so that the food is ready (not sure if its possible)
  9. Websites: lifecooler, goodlife and planeo are examples of the closest competion to our idea; - There is no option for proximity; - Targeted for “special occasions” and not for people who don’t have much time There is only one app related to restaurants that is working in Portugal – lifecooler. It works in a voucher system (as the majority of the promo sites) Notes: - the option to add a accept the offer button to then show the restaurant - maybe even order so that the food is ready (not sure if its possible)