Taylor Moize's Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Taylor Moize
Project & Portfolio I: Week 3
May 3, 2020

2. Born in a small town; Brazil, Indiana.Taylor
aspires to land a job as a General Operations
Manager for her own restaurant. Waitressing
for 10 years Taylor decided to pursue an
Entertainment Business degree with Full Sail
University. Taylor has always had a passion
to cook and bake. Her fondest memories are
with her great grandmother and being in the
kitchen. Taylor passes down the tradition
with her own daughter, cooking and baking
in their free time.
IDENTITY

3. PROFESSION
Potential Job Titles
• General and Operations
Manager
• Administrative Services
Managers
• Human Resources
Creator Archetype - producing new
dishes from Inspiration. Showing
your creative process to inspire and
make others feel amazed with the
food the food created from just a
vision. Creators express themselves
through their artistic skills and
promote their vision.

4. • DEMOGRAPHICS:50% Female, 50%
Male, 30-45 years old, White,
African-American, Asian American,
Single or Married, 80% College
Educated, Located in America
PSYCHOGRAPHICS: Enjoys indoor/
outdoor activities, spends free time
being creative, adheres to family
oriented, college graduate.
• IDEAL AUDIENCE MEMBERS: Alex
Dorns- General Manager (TCF), Jim
Bergant- Manager / Operations
(TCF), Todd Dallapiazza- Olive
Gardent Operations HR Manager
(Darden Restaurants)
General and Operations Managers at Br
Darden Restaurants, and The Cheeseca
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation-
February,2022)
• Land an entry-level job General Operation
Manager (Darden Restaurants)
‣Connect with, and send a promotional
email to, 30 Darden Restaurant team
members on LinkedIn. (December, 2021)
Mid Term: (May, 2022)
• Move to Texas, find a commercial building to start
my food business (360)
‣Sale increase of 20%
Long Term: (2024)
• Majority Employees are college graduates/student
in Business, or Food. All have required training.
‣Save a fraction of sales and open a second
restaurant.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
HARDSOFT
0 25 50 75 100
Project management software. 0%
Customer relationship management CRM software. 0%
Operating system software. 0%
Enterprise resource planning ERP software. 0%
HARDSOFT
0 25 50 75 100
Persuasion. 60%
Time Management. 90%
Management of Financial Resources. 5%
Active Listening. 90%

7. I promise to serve healthy, delicious
food with innovation, passion, and
authenticity.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years experience in waitressing
• 2 years in restaurant management
Education:
• Entertainment Business, BA, Full Sail
University
Awards:
• Servsafe

9. COMPETITION
Jennifer Prew
Industry Experience:
• Office assistant, social media
coordinator, account manager,
night pick up, financial aid office
assistant-work study-exit
counseling
Education:
• Full Sail University, University of Michigan -
Dearborn
Leadership Experience:
• Michigan AIDS Hotline - January 1994
Skills and Proficiencies:
• Social media - 8 endorsements
• Event planning - 7 endorsements
• Social Networking - 5 endorsements
Taylor Moize
Overall Online Presence:
• 111 connections, banner image not yet customized,
amateur headshot, lots of details throughout profile,
no articles published, inactive on social media, URL
not yet customized
• Grade: Average, 40 out of 100
Industry Experience:
• 10 years experience with waitressing
• 2 years experience in restaurant
management
Education:
• Current student enrolled in BA, Full Sail University
Leadership Experience:
• 2 years experience with restaurant management
Skills and Proficiencies:
• Microsoft excel
• Restaurant management
• Customer Service
• Time management
Overall Online Presence:
• 1 Connection, banner image not yet customized,
professional headshot, lack of details throughout
profile, no articles published, active on social media,
URL not yet customized
• Grade: Poor 15 out of 100

10. COMPETITION
Samantha Donelson
Industry Experience:
• Live events, Events assistant for
MLS cup, Street team member,
Senior store manager, Event
manager
Education:
• Full Sail University
• Valencia College
Noteworthy Experience:
• Media Assistant
• Hospitality greeter
• Marching band photographer
• Social media photographer
Skills and Proficiencies:
• Photography - 3 endorsements
• Digital photography - 4 endorsements
• Social media - 19 endorsements
Taylor Moize
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, lots of details throughout
profile, no articles published, active on Instagram
and LinkedIn, URL not yet customized
• Grade: Good, 65 out of 100
Industry Experience:
• 10 years experience with waitressing
• 2 years experience in restaurant
management
Education:
• Current student enrolled in Entertainment, BA, Full
Sail University
Leadership Experience:
• 2 years experience with restaurant management
Skills and Proficiencies:
• Microsoft excel
• Restaurant management
• Customer Service
• Time management
Overall Online Presence:
• 1 connection, banner image not yet customized,
professional headshot, lack of details throughout
profile, no articles published, active on social media,
URL not yet customized
• Grade: Poor 15 out of 100

11. BRAND POSITION
Creating authentic dishes by honing my
artistic skill, passion, and authenticity. I
will use trust, and honesty to run a
successful business and gain more
clientele.
TAYLOR MOIZE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• National Small Business Week
• Bright TALK - helping you’re (newly) remote teams stay
productive-and satisfied.
• Entrepreneurs Roundtable 141 (ONLINE)
ENTERTAINMENT BUSINESS
• Primary Content: 3 blogs per month covering business
startup do’s and don’ts, food related topics, and cooking
shows on my website.
• Primary Tools: Facebook, Instagram, Twitter, WordPress,
Youtube.
• Website: Full Sail digital portfolio site to showcase school
work; Full Sail digital portfolio site to show blogs that
cover food related topics and business startups do’s and
don’t. Promote personal cooking shows on Youtube.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a successful female entrepreneur with at
least 30 years experience in the food Entertainment
Industry. A restaurant owner that values honesty
and inspires creativity.
Formal Education
• Complete Entertainment Business, BA. Expected
graduation date February 4, 2022.
Technical Skills
• Udemy presentation and public speaking/speech
court - Aug 2020
• Business analysts and project manager
collaboration - LinkedIn - April 2021
Soft Skills
• Improve listening skills - LinkedIN - July 2020
• Decision - making strategies - LinkedIn - February
2021

14. Taylor Moize
You know how the staff at restaurants and
management really depend on the General
Operations Manager to manage the daily
operations of the restaurants? Well, I want to learn how
that is all done, so I can operate my own food business in my creative,
passionate way. Focusing on trust, passion, imagination, and certain
skills sets to run a successful business. In fact, I have experience in the
restaurant industry with management, and waitressing, so I have a
first-hand experience in the food industry.
“

15. REFERENCES
• (ONLINE) Entrepreneurs Roundtable 141 (ONLINE). (n.d.). Retrieved
April 25, 2020, from https://www.eventbrite.com/e/online-
entrepreneurs-roundtable-141-online-tickets-84327199925?
aff=ebdssbdestsearch
• Bailey-Hughes, B. (2015, March 8). Effective Listening - Improve your
listening skills. Retrieved April 26, 2020, from https://
www.linkedin.com/learning/effective-listening/improve-your-
listening-skills?u=50813145
• Bergant, J. (2020). Jim Bergnt LinkedIn Profile. Retrieved May 3, 2020,
from https://www.linkedin.com/in/jim-bergant/
• Complete Presentation and Public Speaking Training Course. (n.d.).
Retrieved April 25, 2020, from https://www.udemy.com/course/the-
complete-presentation-and-public-speaking-speech-course/
• Dallapiazza, T. (2020).Todd Dallapiazza LinkedIn Profile. Retrieved May
3, 2020, from https://www.linkedin.com/in/todd-dallapiazza-1008a753/
• Donelson, S. (2020). Samantha Donelson LinkedIn Profile. Retrieved
April 25, 2020, from https://www.linkedin.com/in/samantha-
donelson-826310b8/
• Dorn, A. (2020). Alex Dorn LinkedIn Profile. Retrieved May 3, 2020, from
https://www.linkedin.com/in/alexdorn/
• Figliuolo, M. (2015, March 6). Decision-Making Strategies - Welcome.
Retrieved April 26, 2020, from https://www.linkedin.com/learning/
decision-making-strategies/welcome?u=50813145
• Helping you're (newly) remote teams stay productive-and satisfied.
(n.d.). Retrieved April 25, 2020, from https://www.brighttalk.com/
webcast/17988/395877?
utm_source=Verizon&utm_medium=Social&utm_campaign=Speaker
• Host job in Terre Haute at Olive Garden. (n.d.). Retrieved April 26, 2020,
from https://lensa.com/host-jobs/terre-haute/jd/
22ebb600d581af0a0a65fe366fd91de4#skills
• National Small Business Week. (n.d.). Retrieved April 25, 2020, from
https://smallbiztrends.com/tag/national-small-business-week/
• Prew, Jennifer. ( 2020). Jennifer Prew LinkedIn Profile. Retrieved April
25, 2020, from https://www.linkedin.com/in/jennifer-prew-49884826/
• Summary Report for: 11-1021.00 - General and Operations Managers.
(n.d.). Retrieved April 25, 2020, from https://www.onetonline.org/link/
summary/11-1021.00
• Summary Report for: 11-3011.00 - Administrative Services Managers.
(n.d.). Retrieved April 25, 2020, from https://www.onetonline.org/link/
summary/11-3011.00
• The Creator Brand Archetype - Brand Strategy Consultants. (n.d.).
Retrieved April 25, 2020, from https://visionone.co.uk/brand-
archetypes/the-creator-brand-archetype/
• Wick, A. (2018, February 2). Business Analyst and Project Manager
Collaboration - Welcome. Retrieved April 26, 2020, from https://
www.linkedin.com/learning/business-analyst-and-project-manager-
collaboration/welcome?u=50813145
•