What used to be "me" is now "we"
The goal is to get more products to
market faster ... Fifteen minutes and
one week to get a [business] plan
that used to take six months!"
INTERNAL SOCIAL TOOLS
> Social networks
> Blogs and micro-blogging
> Social bookmarking & tagging
> RSS & data feeds
> Cross-functional collaboration
for a major bank
> Secure social networking with
clients for a big 5 consultancy
> Internal knowledge sharing for
> Employee engagement for a
major insurance group
EXTERNAL SOCIAL TOOLS
> Blogs and Twitter
> Facebook, LinkedIn, MySpace
(be present where your customers gather)
> Social Media Monitoring tools
> Social Network Analysis tools
> Community Platforms
START WITH BEHAVIOURS PEOPLE
KNOW, AND WORK FROM THERE
> Finance = data + networks
> Threats posed by new trends are
also opportunities for innovation
> Information assymetries are
falling away - compete in the open!
> Intimate, social customer service
is the best protection against price
sensitivity and commoditisation
Thank you for listening
Thanks for listening!
I am firstname.lastname@example.org and
I live at http://www.headshift.com
Except where otherwise stated, photos courtesy of Flickr using Creative Commons license.
Thanks to the following photographers:
Kate Niederhoffer & Marc A. Smith (Web 2.0 presentation 4/1/09)