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A proposal for how to manage and measure Digital Transformation

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My talk from the Social Business Arena at CeBIT 2015 outlining how a Quantified Org methdology can help us manage and measure digital transformation, whilst achieving much more local involvement.

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A proposal for how to manage and measure Digital Transformation

  1. 1. Measuring and Managing Digital Transformation: Toward the Quantified Organisation CeBIT Social Business Arena, Hannover, March 2015 @LeeBryant
  2. 2. Our core team has pioneered the use of social technology inside large firms since 2002, and we now work with corporate clients to assist in developing new forms of organisational structure and practice to help create agile, responsive and adaptable 21st Century firms. POST*SHIFT introductions…
  3. 3. How does digital transformation impact on the organisation? Can we find a better way to manage ‘change’ in the org? Big data + human sensors: towards the Quantified Org 1 2 3
  4. 4. 1.
 Digital Transformation is not just about technology or customer engagement. It also requires the reform of corporate structures to create more agile, responsive organisations that can operate in fast-changing, volatile markets.
  5. 5. digital transformation is changing everything… ‣ customer engagement ‣ products & services ‣ enterprise IT ‣ business models ‣the nature of the firm
  6. 6. changing well-established org design templates is hard
  7. 7. social platforms alone will not change the firm
  8. 8. many orgs are reaching a plateau of social tool adoption
  9. 9. “Communications tools don't get socially interesting until they get technologically boring.” Clay Shirky but that is when real change becomes possible
  10. 10. social / collaborative tools make new structures possible
  11. 11. 2.
 We need to unlearn our approach to ‘change’. Bureaucratic structures are getting in the way of value creation. We need to equip people with tools that let them constantly improve the way they work through small changes.
  12. 12. so how can we equip managers to operate differently?
  13. 13. relax … this is not another change management project!
  14. 14. crash diets (like change programmes) rarely sustain
  15. 15. ‘quantified self’ continual improvement works better
  16. 16. but how can we manage and measure transformation?
  17. 17. 3.
 Big data plus the human sensor network allow us to test the effectiveness of org structures in close to real-time. We should use this to guide agile transformation and ensure we create the new capabilities needed to succeed.
  18. 18. agile transformation is about small changes, loosely joined
  19. 19. this needs ‘sense & respond’ not ‘predict & control’
  20. 20. there is no perfect ‘target operating model’ end-point
  21. 21. Wider Market but we need to prepare for changing market dynamics ecosystem organisation Market
 composition Customer
 behaviour Technology Products ‣ Cambrian explosion of startups ‣ Software is eating the world ‣ Emergence of high scale markets ‣ Speed to scale is crucial ‣ Platforms and ecosystems ‣ Experience versus features ‣ Collaborative consumption ‣ Everything as a service ‣ Empowered customers ‣ Trust is the new brand ‣ Mass-customisation ‣ The attention economy ‣ Faster diffusion of innovation ‣ Ubiquitous collaboration ‣ Connectivity in everything ‣ Designing for hackability
  22. 22. and in some areas we will need new organisational tissue Internal 
 Realm Liminal
 Spaces Ecosystem Internal Teams External teams new models: ‣ IoT, connected devices, data and platforms ‣ everything as a service ‣ customer co-creation and open innovation ‣ startup incubation and ecosystem development
  23. 23. Structure • Decentralised • Resilient • Adaptive & Emergent • Networked • Service-oriented Culture • Open • Customer-centric • Innovative • Experience-led • Passion & purpose Practice • Agile & Iterative • Data-driven • Collaborative • Task-focused • Podular so how do we define and develop these new capabilities? “As a sales organisation we need to offer an integrated experience (not front-ends to a set of separate silos working apart) to grow key account value”
  24. 24. and how can we test them in close-to-real-time ?
  25. 25. we need better organisational health measures
  26. 26. human sensor networks and self-aware organisations
  27. 27. big data: towards the quantified org, not quantified serfs
  28. 28. people-powered organisational transformation
  29. 29. putting small-scale change on the weekly agenda
  30. 30. in summary: towards the quantified organisation
  31. 31. in summary: towards the quantified organisation An outline for capability-driven digital transformation: 1. Understand the impact of changing market dynamics 2. What organisational capabilities do these require? 3. Express capabilities as ‘agile user stories’ for the org 4. Define what success looks like and find relevant measures 5. Give each manager, each team oversight of their structure 6. Separate ‘what’ and ‘how’ in targets - let teams decide ‘how’ 7. Align E2.0 and change efforts to develop these capabilities 8. Involve everyone in organisational self-awareness / change 9. Develop your guiding coalition and align on purpose 10. Do -> observe -> think; sense and respond; rinse and repeat
  32. 32. CONTACT US info@postshift.com FIND US Our blog: www.postshift.com/blog SlideShare: http://www.slideshare.net/Postshift Twitter: @Postshift POST*SHIFT
  33. 33. https://www.flickr.com/photos/tsevis/14793153807 https://www.flickr.com/photos/jayneandd/4450623309 https://www.flickr.com/photos/16210667@N02/15721466273 http://i.imgur.com/m5LMGCp.jpg https://www.flickr.com/photos/vandalog/9445960751/ http://ht.ly/x0ohj http://www.flickr.com/photos/nicholas_t/3602389004 https://www.flickr.com/photos/eldomo/4250659210 https://www.apple.com/watch/health-and-fitness/ https://www.flickr.com/photos/alandd/4637759763 https://www.flickr.com/photos/wwarby/3016549999/ https://www.flickr.com/photos/nate2009/12436753284/ https://www.flickr.com/photos/decaseconds/8696247987/ https://www.flickr.com/photos/jdhancock/9544541664 https://www.flickr.com/photos/justinbaeder/5317820857 https://www.flickr.com/photos/pedromourapinheiro/2701817961 https://www.flickr.com/photos/laimagendelmundo/1148930404 
 
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