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Social Media Empowering People, Empowering Business - Emma Roffey

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Social Media Empowering People, Empowering Business - Emma Roffey

  1. 1. Social Media – Empowering People, Empowering Business Emma Roffey Director, Communications & Digital Marketing Cisco Europe
  2. 3. Source: BITKOM - Bundesverband Informationswirtschaft, Telekommunikation und neue Medien e.V. 2010 <ul><ul><ul><li>14 - 29 year old population </li></ul></ul></ul>My Mobile Phone The Internet A Car My Current Partner
  3. 5. Social Media... Digital tools that facilitate interaction and conversation between people, businesses, brands, organisations.
  4. 6. Amplify and promote local content/ leverage US content Local country channels – subtitled or local video Country FB fan pages integrate & aggregate content Country & topic blogs Registrations / Special Events/offers and Buy Now CISCO COUNTRY SITE 19 handles 12 pages 16 channels 13 blogs Blog s 16k followers + 10% m/m 6k fans + 10% m/m 140,000 views + 10% m/m 20,000 reads + 10% m/m
  5. 7. Charlene Li, Founder, Altimeter Group July 2009 Report “ENGAGEMENTdb” http://www.engagementdb.com
  6. 8. Just because it’s social … …doesn’t mean it’s casual!
  7. 9. Listen Plan Measure Engage Images: Jeroen van Oostrom, graur razvan ionut, Paul / FreeDigitalPhotos.net
  8. 10. campaign dialogue year press release campaign <ul><li>Campaign focus </li></ul>From To <ul><li>Extending the dialogue </li></ul><ul><li>Ongoing and growing over multiple platforms </li></ul><ul><li>More user and subject matter expert involvement </li></ul><ul><li>Showcasing thought leadership </li></ul><ul><li>Programme management </li></ul>campaign Trans-media approach Digital reach dialogue year
  9. 13. <ul><li>185K registered users </li></ul><ul><li>50K Facebook fans </li></ul><ul><li>@500 new users/week </li></ul><ul><li>@5,000 external user posts/week </li></ul><ul><li>70% call avoidance for support </li></ul>
  10. 14. <ul><li>Cisco I-Prize </li></ul><ul><li>3,000 participants </li></ul><ul><li>800 ideas </li></ul><ul><li>156 countries, 6 continents </li></ul>Cisco i-Zone Internal Innovation in Europe 60% employee participation
  11. 15. Virtual reach +20% Year-round engage-ment
  12. 17. “ Apply Web 2.0 technologies to interactions with customers, business partners, and employees . External interactions are correlated with self-reported market share gains. So are internal organizational collaboration and flexibility, and the benefits appear to be multiplicative. Fully networked organizations can achieve the highest levels of self-reported benefits in all types of interactions ”. McKinsey Global Institute The rise of the networked enterprise: Web 2.0 finds its payday Jacques Bughin, Michael Chui December 2010
  13. 19. <ul><li>Web-Services </li></ul><ul><li>Video </li></ul><ul><li>Unified Communications </li></ul><ul><li>TelePresence </li></ul><ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>Business Success Metrics </li></ul><ul><li>Scalable and Efficient Processes </li></ul><ul><li>Common Services </li></ul><ul><li>Core versus Context </li></ul><ul><li>Invite Participation </li></ul><ul><li>Pervasive Accountability </li></ul><ul><li>On-Line Social Networking </li></ul>Process Technology Culture
  14. 20. <ul><li>The Integrated Workforce Experience (IWE) is an evolution of the intranet where the individual becomes the centre of the information that surrounds them </li></ul><ul><li>The IWE will unleash the power of the global human network and social networking in the Enterprise by creating an online workforce experience that intelligently connects People, Communities and Information (PCI) enabling them to connect, communicate, collaborate, transact and learn. </li></ul>My View
  15. 21. New Business Capabilities Integrated Work “Spaces” VBA Virtual Business Advisor FCLN Finance Collaboration & Leadership Network Directory 3.0 New Cisco Workspaces WebEx/MP Hybrid Client Ciscopedia CDN Cisco Developer Network Platform Building Blocks Technologies RSS Discussion Forums Virtual Meetings Wikis Blogs Video Sharing Unified Communications (NEW) Social Bookmarking IM User Experience Cisco Connect Next Generation Workforce Experience Voice Video Data Business Process Apps
  16. 22. My View Central view for customized Cisco news Integration with Communities and projects Integrated contact lists across all spaces Integrated with Exchange for mail, tasks and calendar Learn
  17. 25. Source: mstat.cisco.com >80% reduction of email
  18. 26. The Communication & Collaboration Story Integrated Workforce Experience Goal is to drive productivity, growth and innovation Communicate more effectively and efficiently Collaborate Internally and externally Learn from all the right people, resources, and content at the right time Connect
  19. 27. Social media is about human behaviour Focus on what is relevant to your business Explore and Experiment Get stuck in

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