Data-driven business improvement

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My keynote from the E2.0 conference, Boston, June 2011

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Data-driven business improvement

  1. 1. Data-driven business improvement:Open data within the enterprise will bea leading driver of positive behaviourchange and greater self-managementwith real benefits for productivity.
  2. 2. ‘Humanizing the enterprise’ since 2003...
  3. 3. A rose by any other name...
  4. 4. A rose by any other name... Themes from this week: • Big Data • Activity Streams • Actionable insight • Mapping to results
  5. 5. Social business is not just about collaboration
  6. 6. Signals and data in the connected company
  7. 7. Data and Analytics:what can we take from consumeranalytics into the enterprise, andhow can we extend the idea todrive business improvement?
  8. 8. Big focus in 2011 on getting closer to customers
  9. 9. Social media monitoring: love me... love me not...
  10. 10. Quants for wants and the rise of ‘big data’ "The best minds of my generation are thinking about how to make people click ads ... That sucks." Jeff Hammerbacher, Cloudera
  11. 11. It’s not size that matters, it’s what you do with it ;-)
  12. 12. Soccer, F1, baseball all transformed by analytics
  13. 13. Towards Social Business Intelligence:Turning internal and external data intosources of business improvement
  14. 14. Instead of studying a microcosm...
  15. 15. ... we should immerse ourselves in the ecosystem
  16. 16. Where do all the insights go?
  17. 17. Analytics without action is just a rear-view mirror
  18. 18. Reports are a poor way to influence behaviour
  19. 19. In the flow: activity streams & talking machines
  20. 20. Social analytics: applying ‘many eyes’ to data...
  21. 21. ... in conjunction with a simple action framework
  22. 22. Data-driven behaviour change:nothing motivates people betterthan objective real-time feedbackon how they are doing
  23. 23. Social Business Intelligence: a new practice area?
  24. 24. SBI creates the conditions for permanent evolution Try this at home folks! • Apply analytics to internal social data • Correlate with external social listening • Create a subscribe model for personal filtered activity streams • Create simple ways to claim actions • Encourage ownership and action by all
  25. 25. Thanks for listening @LeeBryant
  26. 26. I am lee@headshift.com and live athttp://www.headshift.comExcept where otherwise stated, photos courtesy of Flickr using Creative Commonslicense. Thanks to the following image sources:http://www.flickr.com/photos/arenamontanus/375127836/http://i.imgur.com/mov2K.jpghttp://www.flickr.com/photos/featheredtar/2305070061/http://www.flickr.com/photos/aussiegall/364313299/http://www.flickr.com/photos/peasap/655111542/http://www.flickr.com/photos/jeremiah_owyang/5154422064/http://www.flickr.com/photos/davegray/5631289680http://www.flickr.com/photos/davegray/5681210156http://www.flickr.com/photos/walkadog/3353936487/http://www.flickr.com/photos/featheredtar/2302651444http://www.flickr.com/photos/katerha/4697206799http://www.flickr.com/photos/exfordy/123900378/http://www.flickr.com/photos/zooboing/4743616313/http://www.flickr.com/photos/olibac/495931749/http://www.ft.com/cms/255f6de0-97d1-11e0-9c37-00144feab49a.jpghttp://kterrl.files.wordpress.com/2011/06/anthonyweiner.jpg

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