9 Deadly Sins of Internet MarketingArtem Daniliants (@ArtemD)Founder @LumoLink
Presentation available at:http://tinyurl.com/internet-masterminds
Please interrupt me!
I fell in love with    Vancouver
LumoLinkEstablished in 2010Based in Oulu, FinlandExpertise  Online marketing  Web technologies
What we do             Web development     Online marketing    Training
Help businesses be successful online      Our mission
What are the biggest mistakes one can make in Internet Marketing?
1. Lack of value to visitors
What would you do differently?
Services                                Content  Products       Your website                                (Value)(Moneti...
How we bring value online
2. Lack of measurable goals
What could be theirmeasurable goal?
Visitors who performed desired actionConversion rate =                                Total visitors
Instructions
3. Not measuring ROI
Blogs   Social networks   Direct traffic    Other   Search engines                            Your website            Your ...
Tagging links in Google Analytics
4. Not monitoring your brand
Socialmention
Google Alerts
Google Analytics Intelligence alerts & custom alerts overview
5. Using bad content management             system
Good content managementallows you toEdit content yourselfDoesn’t vendor lock youIs search engine friendlyAllows you to mod...
It’s free and open source12 861 plugins1 312 free themesLots of premium themesWell supportedSearch engine friendlyEasy to ...
Must have pluginsDefensio Spam          WP Maintenance ModeAll in One SEO Pack    WP Super CacheContact Form 7         WP ...
6. Not updating your site
When did you last update      your site?
Easy ways to update your site Pictures Quick videos Presentations Twitter Blog posts Links
Researching demand      Google Keyword Tool
Good to knowDuplicate content is badContent should be indexable by search enginesMake sure your content has links pointing...
7. Not promoting your content
Getting your content noticed:Search engines          Adding sitemaps
Getting your content noticed:Social MediaAdd share buttons & Facebook plugins to your site
Getting your content noticed:  Content directories                     Where to get links:StrongestLinks.com & WebConfs & ...
8. Not knowing your users
Facebook
Quantcast
Screenshot from Google Analytics
Which city gives you the best conversion rate?
9. Disregarding mobile
“Analysts believe that, based on the current rateof change and adoption, the mobile web will bebigger than desktop Interne...
So I wanted to grab a Vera burger...
On desktop
On my iPhone
Making sites mobile friendly       is not easy
Is your site optimized for         mobile?
9 Deadly Sins of Internet Marketing1. Lack of value to visitors2. Lack of measurable goals3. Not measuring ROI4. Not monit...
Extra: My favorite tools
Woorank
Google Web OptimizerTutorial on how to use Google Web Optimizer
UserFly
TweetDeck
Staying up to date http://www.google.co.uk/adwords/onlineclassroom/ http://www.youtube.com/user/rustybrick http://www.yout...
Thank you!Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed   Follow LumoLink on: Twitter / LinkedIn ...
Image creditshttp://www.flickr.com/photos/thelastminute/314773364/
9 Deadly Sins of Internet Marketing
9 Deadly Sins of Internet Marketing
9 Deadly Sins of Internet Marketing
9 Deadly Sins of Internet Marketing
9 Deadly Sins of Internet Marketing
9 Deadly Sins of Internet Marketing
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9 Deadly Sins of Internet Marketing

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Slides from workshop we hosted in Vancouver: http://www.meetup.com/Internet-Masterminds/calendar/16089745/

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9 Deadly Sins of Internet Marketing

  1. 1. 9 Deadly Sins of Internet MarketingArtem Daniliants (@ArtemD)Founder @LumoLink
  2. 2. Presentation available at:http://tinyurl.com/internet-masterminds
  3. 3. Please interrupt me!
  4. 4. I fell in love with Vancouver
  5. 5. LumoLinkEstablished in 2010Based in Oulu, FinlandExpertise Online marketing Web technologies
  6. 6. What we do Web development Online marketing Training
  7. 7. Help businesses be successful online Our mission
  8. 8. What are the biggest mistakes one can make in Internet Marketing?
  9. 9. 1. Lack of value to visitors
  10. 10. What would you do differently?
  11. 11. Services Content Products Your website (Value)(Monetization) Conversion
  12. 12. How we bring value online
  13. 13. 2. Lack of measurable goals
  14. 14. What could be theirmeasurable goal?
  15. 15. Visitors who performed desired actionConversion rate = Total visitors
  16. 16. Instructions
  17. 17. 3. Not measuring ROI
  18. 18. Blogs Social networks Direct traffic Other Search engines Your website Your website is your content hub
  19. 19. Tagging links in Google Analytics
  20. 20. 4. Not monitoring your brand
  21. 21. Socialmention
  22. 22. Google Alerts
  23. 23. Google Analytics Intelligence alerts & custom alerts overview
  24. 24. 5. Using bad content management system
  25. 25. Good content managementallows you toEdit content yourselfDoesn’t vendor lock youIs search engine friendlyAllows you to modify it to fit your needsWell supported
  26. 26. It’s free and open source12 861 plugins1 312 free themesLots of premium themesWell supportedSearch engine friendlyEasy to customize
  27. 27. Must have pluginsDefensio Spam WP Maintenance ModeAll in One SEO Pack WP Super CacheContact Form 7 WP Touch ProFacebook like button WPMLGoogle Analytics for WordyWordpressGoogle XML Sitemaps
  28. 28. 6. Not updating your site
  29. 29. When did you last update your site?
  30. 30. Easy ways to update your site Pictures Quick videos Presentations Twitter Blog posts Links
  31. 31. Researching demand Google Keyword Tool
  32. 32. Good to knowDuplicate content is badContent should be indexable by search enginesMake sure your content has links pointing to itMake sure to mention desired keywords in: Page title Content itself URL
  33. 33. 7. Not promoting your content
  34. 34. Getting your content noticed:Search engines Adding sitemaps
  35. 35. Getting your content noticed:Social MediaAdd share buttons & Facebook plugins to your site
  36. 36. Getting your content noticed: Content directories Where to get links:StrongestLinks.com & WebConfs & SoloSEO & RSS Directories
  37. 37. 8. Not knowing your users
  38. 38. Facebook
  39. 39. Quantcast
  40. 40. Screenshot from Google Analytics
  41. 41. Which city gives you the best conversion rate?
  42. 42. 9. Disregarding mobile
  43. 43. “Analysts believe that, based on the current rateof change and adoption, the mobile web will bebigger than desktop Internet use by 2015.” -- Source: Morgan Stanley analysis 2010
  44. 44. So I wanted to grab a Vera burger...
  45. 45. On desktop
  46. 46. On my iPhone
  47. 47. Making sites mobile friendly is not easy
  48. 48. Is your site optimized for mobile?
  49. 49. 9 Deadly Sins of Internet Marketing1. Lack of value to visitors2. Lack of measurable goals3. Not measuring ROI4. Not monitoring your brand5. Using bad content management systems6. Not updating your site7. Not promoting your content8. Not knowing your users9. Disregarding mobile
  50. 50. Extra: My favorite tools
  51. 51. Woorank
  52. 52. Google Web OptimizerTutorial on how to use Google Web Optimizer
  53. 53. UserFly
  54. 54. TweetDeck
  55. 55. Staying up to date http://www.google.co.uk/adwords/onlineclassroom/ http://www.youtube.com/user/rustybrick http://www.youtube.com/googleanalytics http://www.youtube.com/user/GoogleWebmasterHelp http://www.Mashable.com
  56. 56. Thank you!Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.lumolink.com
  57. 57. Image creditshttp://www.flickr.com/photos/thelastminute/314773364/

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