Mobile Apps From Idea to App Store - A Marketer's Perspective
Angela Kujava, Marketing Director
All Things Mobile Apps:
• The Smartphone device market is “the biggest platform in the history
• Two basic types of apps compared
• Why your company will benefit from a mobile app
• Functionality and appearance
• Development process
Founded in 1995 to provide full-service internet
solutions with a focus on web applications
Headquartered in Ann Arbor with four offices in
China and one in Irvine, CA.
Launched mobile development practice in late
2008 with several mobile applications released
in 2009 and more planned for release in 2010.
Hundreds of successful web projects for clients,
including strong social networking and
Profitable, certified (8a), minority-owned
Why do I need
Mobile accessibility is quickly becoming a standard in
any industry, one you cannot afford to ignore.
Info~Tech Research Group, June 17, 2010
Developers do not have to code the operating
Users are not required to download anything
No rigorous App Store vetting process
Can be used across all mobile platforms
Must be coded
Users must download to a device
Must complete rigorous App Store vetting process
Must be completely redeveloped for each platform
FUNCTIONALITY—unique data and/or capabilities
What will my
app look like,
and what will
You can’t have everything…
but that’s the beauty of it!
Functionality (Extending the Enterprise)
Integrating Multiple Data Sources High-Quality
Mobile eCommerce: Sales Training and
Ordering and Catalogs Sales Materials
Calendars and Group Forms
GPS Location Concierge Services
The first App Store application
Download a provisioning file with iPhone
Emulators are “just no good”
Let your developer do the installation
Entire development process takes 4-14 weeks,
depending on complexity
When you offer unique
content or services that
are not dependent upon
Apple’s take is 30%, and
there’s no getting around
Courtesy of Mobiata, LLC.
Apple will ask:
Who will use the app?
What is the app about?
What is the primary language?
What is the purpose of the application?
Will you charge a fee?
What color is your grandmother’s hair?
New and/or expanded features, revised web
application, branding change
MUCH quicker to submit and get approved
Once you’re in, you’re in.
“Simply, our clients love it.”
–Marc Hollerbach, President