Turning Likes into Customers

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Martin Smith, LA2M - 10/10/2012

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Turning Likes into Customers

  1. 1. Martin SmithMarketing Strategy Consultantmartin@asideworldwide.comAll social spaces: /djgraffiti
  2. 2. 50% more income fromonline sales in 1 month.
  3. 3. Social Media
  4. 4. Re: AdvertisingSocial Mediais NOT Different.
  5. 5. Engagement.
  6. 6. Unhealthy attachment toBest Practices & Statistics.
  7. 7. “53% of Americans 12yrs+ whofollow brands in social media aremore loyal to those brands.”
  8. 8. TEST!
  9. 9. It’s notit’s YOU!
  10. 10.  Ann Arbor based company that sells Home & Garden Décor Products to major retailers nationwide How did we increase their online sales by 50% in one month?
  11. 11. Identify Your Goals
  12. 12. Selecting Your Target Market • Pick one target market • What customers are you happiest with? • What customers are happiest with you? • Be as specific as possible
  13. 13. O.P.C.
  14. 14. AttentionInterestDesireAction
  15. 15. • Attention – Post Likes (Engagement Rate)• Interest – People Talking About You, Post Shares• Desire – Comments, Participation• Action – Clicking Links, Watching Videos
  16. 16. Set Your Primary Indicators• Leads• Sign-ups• Website Click-throughs• Sales Generated
  17. 17. Thanks! Martin Smith A-Side Worldwide LLCmartin@asideworldwide.com All social spaces: /djgraffiti

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