Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Turning Likes into Customers

900 views

Published on

Martin Smith, LA2M - 10/10/2012

Published in: Education
  • Be the first to comment

  • Be the first to like this

Turning Likes into Customers

  1. 1. Martin SmithMarketing Strategy Consultantmartin@asideworldwide.comAll social spaces: /djgraffiti
  2. 2. 50% more income fromonline sales in 1 month.
  3. 3. Social Media
  4. 4. Re: AdvertisingSocial Mediais NOT Different.
  5. 5. Engagement.
  6. 6. Unhealthy attachment toBest Practices & Statistics.
  7. 7. “53% of Americans 12yrs+ whofollow brands in social media aremore loyal to those brands.”
  8. 8. TEST!
  9. 9. It’s notit’s YOU!
  10. 10.  Ann Arbor based company that sells Home & Garden Décor Products to major retailers nationwide How did we increase their online sales by 50% in one month?
  11. 11. Identify Your Goals
  12. 12. Selecting Your Target Market • Pick one target market • What customers are you happiest with? • What customers are happiest with you? • Be as specific as possible
  13. 13. O.P.C.
  14. 14. AttentionInterestDesireAction
  15. 15. • Attention – Post Likes (Engagement Rate)• Interest – People Talking About You, Post Shares• Desire – Comments, Participation• Action – Clicking Links, Watching Videos
  16. 16. Set Your Primary Indicators• Leads• Sign-ups• Website Click-throughs• Sales Generated
  17. 17. Thanks! Martin Smith A-Side Worldwide LLCmartin@asideworldwide.com All social spaces: /djgraffiti

×