Building the Narrative

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Building the Narrative

  1. 1. Gordon Kangas Owner
  2. 2. position idea
  3. 3. The Goal“I want them to go through “I want them to vote yes” “I want them to donate” our catalogue”
  4. 4. “achievable challenge”
  5. 5. BigIdea
  6. 6. “I want them to go through “You will find what you’relookingour catalogue” for in our catalogue”“Now is the best to donate” “I want them time to give” “Voting them to vote yes” “I want yes makes sense”
  7. 7. “You will find what you’relooking for in our catalogue” Tagline:“You find it at Finigan’s”
  8. 8. Wide-Spaced
  9. 9. Zig-Zag
  10. 10. you’re not there to be interesting you’re there to be effective
  11. 11. Tip-Toe
  12. 12. Just Right
  13. 13. fluentpresentations.com@gordonkangas @befluent

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