Wbg ideal customer_presentation_la2_m

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Identifying and profiling your ideal client enables you to concentrate on doing the right kind of business with the right type of client – you both WIN. Marissa Smith, The Wholebrain Group presents to LA2M, a methodology for creating focus, harmony, productivity, and fun in your customer engagements

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Wbg ideal customer_presentation_la2_m

  1. 1. Stop Hating Your Customers Defining & Attracting Your Ideal Client Marisa Smith Owner/Founder, The Whole Brain Group
  2. 2. Calgon, Take me Away!
  3. 3. Bad fit: Speed
  4. 4. Bad Fit: Culture & Style
  5. 5. Bad Fit: Budget
  6. 6. Bad Fit: Your World
  7. 7. Good fit: Your New World
  8. 8. Good fit: Getting there Define it. Live it. Communicate it.
  9. 9. Define it: The bad & the goodWhat makes you crazy? What makes you fall in love?
  10. 10. Define it: Focus on the good
  11. 11. Define it: Summarize & Optimize Our favorite clients view us as a partner in their growth, because they know we are passionate about taking an integrated approach to helping them achieve their business goals, and we strive to combine the logical & tactical (Left Brain) with the creative (Right Brain) to achieve Whole Brain Goodness!
  12. 12. Define it: Summarize & Optimize
  13. 13. Live it: Step 1Verify your value proposition Examine your products & services Talk to your customers Identify opportunities
  14. 14. Live it: Step 2Differentiate yourself Look at your competitors Identify your key messages Generate new content
  15. 15. Live it: Step 3Check for consistency Marketing strategy & budget Marketing kit Networking & referral strategy
  16. 16. Live it: Check for consistency Whole Brain Group: Proven Process Marketing Strategy Monthly & Quarterly Pulse (2-4 Weeks) (Ongoing) Start Discover Plan Implement Kickoff & Ideal Content & Execute Brainstorming Customer Social Media Session Profile Strategy Competitive PPC Matrix Strategy Results Evolve Monitor Website/SEO Marketing Review Kit Plan Positioning Phased Review Approach & Document Budget
  17. 17. Live it: Summary1. Verify value proposition2. Differentiate yourself3. Check for consistency
  18. 18. Communicate it. Referral Partners WBG Team Customers Prospects
  19. 19. What’s Next?
  20. 20. Talk to me. Marisa Smith, Owner & Founder The Whole Brain Group msmith@thewholebraingroup.com @wholebrainprez @wholebraingroup

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