Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media & Your Business - Gold Coast Builders Association


Published on

Presentation from May 24th event at Capitol Lighting in Royal Palm Beach.

  • Be the first to comment

  • Be the first to like this

Social Media & Your Business - Gold Coast Builders Association

  1. 1. PRESENTS Social Media & Your Business What are you waiting for? May 24, 2011 Georgianne Brown  Co Founder & Managing Partner  Big Couch Media Group 
  2. 2.   Agenda <ul><ul><li>Big Couch Media Group </li></ul></ul><ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>The Social Media Landscape </li></ul></ul><ul><ul><li>Why is Social Media Important? </li></ul></ul><ul><ul><li>Getting Started – The Basics </li></ul></ul><ul><ul><li>Directories </li></ul></ul><ul><ul><li>Tracking & Analysis </li></ul></ul><ul><ul><li>Industry Resources </li></ul></ul><ul><ul><li>Q&A </li></ul></ul><ul><li>  </li></ul>
  3. 3. Big Couch Media Group <ul><li>  </li></ul><ul><ul><li>South Florida based full service digital strategy and solutions company. </li></ul></ul><ul><ul><li>Company principles, former senior digital executive leadership in publicly traded and large organizations in online retail, leisure travel, financial services, technology, and health/wellness. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Extensive experience in assisting emerging entrepreneurial growth organizations develop, implement, and optimize results oriented digital solutions.   </li></ul></ul><ul><ul><ul><li>Strategic Consulting </li></ul></ul></ul><ul><ul><ul><li>Website, Development, Design, and Hosting </li></ul></ul></ul><ul><ul><ul><li>Interactive Marketing </li></ul></ul></ul><ul><ul><ul><li>Social Media Marketing </li></ul></ul></ul><ul><ul><ul><li>Mobile Strategy </li></ul></ul></ul>
  4. 4. My Personal Goal For Today….. <ul><li>… .. You learn something new, and implement one thing….. </li></ul>
  5. 5. What is Social Media? <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>“ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>- </li></ul>
  6. 6. The Social Media - Conversation
  7. 7. The Social Media Landscape
  8. 8. Social Media is Device Agnostic
  9. 9. Why is Social Media Important? <ul><li>  </li></ul><ul><ul><li>Ability to Bring Your Products & Services to Where Your Target Constituents are Gathering – Content Distribution </li></ul></ul><ul><ul><ul><li>Facebook: Over 500 million users; 250 million joined in 2010 </li></ul></ul></ul><ul><ul><ul><li>LinkedIn: 100 million members, conducting over 200 billion searches in 2010 </li></ul></ul></ul><ul><ul><li>Brand Reputation Management  - Be In the Conversation </li></ul></ul><ul><ul><ul><li>It is now very easy to see what people are saying about you and quickly respond  </li></ul></ul></ul><ul><ul><li>SEO - Rank High in Search Engines </li></ul></ul><ul><ul><ul><li>Google LOVES social media – Social media must be an integrated aspect of ANY successful SEO strategy </li></ul></ul></ul><ul><ul><li>Extremely Cost Effective Channel to Connect and Engage with Associates and Potential Customers – Cast a Wider Net </li></ul></ul><ul><ul><li>IT’S NOT A PASSING FAD…… </li></ul></ul>
  10. 10. &quot;Getting Started&quot; – The Basics <ul><li>  </li></ul><ul><ul><li>Capitol Lighting Social Media Opportunities </li></ul></ul><ul><ul><li>LinkedIn  </li></ul></ul><ul><ul><li>Facebook  </li></ul></ul><ul><ul><li>Twitter    </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Company Blog </li></ul></ul><ul><ul><li>Other Social Media Channels </li></ul></ul>
  11. 11. Capitol Lighting Social Media New Opportunities - 2011 <ul><li>Expert Finder – PRO Directory </li></ul><ul><li>Weekly Featured Social Media Guest Host </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Monthly – Featured Trade Professional - Expert Finder </li></ul><ul><li>Monthly Q & A Chat event on Facebook / Twitter </li></ul><ul><li>Quarterly - Consumer Webinars </li></ul><ul><li>Interest email [email_address] </li></ul>
  12. 12. Weekly Consumer Newsletter Featuring Guest Blogger Distribution 33,000 and growing
  13. 13. Expert Finder <ul><li>New PRO feature - Free </li></ul><ul><li>Consumer directory </li></ul><ul><li>Access to over 150,000 site visitors monthly </li></ul><ul><li>Create robust profile: </li></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>Work Samples /Images </li></ul></ul><ul><ul><li>Awards / Publications </li></ul></ul><ul><ul><li>Contact Information </li></ul></ul><ul><ul><li>Link to website/blog </li></ul></ul><ul><li>Video tutorial available </li></ul>
  14. 14. LinkedIn – Company <ul><ul><li>Company profile (recently enhanced): </li></ul></ul><ul><ul><ul><li>Products & Services - descriptions / images </li></ul></ul></ul><ul><ul><ul><li>YouTube Videos </li></ul></ul></ul><ul><ul><ul><li>Offers </li></ul></ul></ul><ul><ul><ul><li>Company Address </li></ul></ul></ul><ul><ul><ul><li>Twitter Integration </li></ul></ul></ul><ul><ul><ul><li>Blog Integration </li></ul></ul></ul><ul><ul><ul><li>Request Recommendations </li></ul></ul></ul><ul><ul><ul><li>Solicit Followers </li></ul></ul></ul><ul><ul><ul><li>Target Audiences </li></ul></ul></ul><ul><ul><ul><li>Link to Website </li></ul></ul></ul><ul><ul><ul><li>Encourage associates to link profiles to company </li></ul></ul></ul><ul><ul><li>Analytics now available </li></ul></ul><ul><ul><li>Potentially test targeted paid ads (PPC) </li></ul></ul>
  15. 15. LinkedIn - Personal  Profiles <ul><ul><li>Create a robust personal profile  </li></ul></ul><ul><ul><li>Aggressively reach out to build your network through past and present business associates, colleagues, and clients   </li></ul></ul><ul><ul><ul><li>Personalize message in request </li></ul></ul></ul><ul><ul><li>Request recommendations </li></ul></ul><ul><ul><li>Join related groups  </li></ul></ul><ul><ul><li>Engage with status updates </li></ul></ul><ul><ul><li>Link Twitter & Blog </li></ul></ul><ul><ul><li>LinkedIn “Skills”, ability to highlight skills, certifications, languages, and patents </li></ul></ul>
  16. 16. Facebook <ul><ul><li>Create Facebook Fan Page  </li></ul></ul><ul><ul><ul><li>Robust description  </li></ul></ul></ul><ul><ul><ul><li>Contact information  </li></ul></ul></ul><ul><ul><ul><li>Photos  </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><li>Build Fan base  </li></ul></ul><ul><ul><ul><li>Employees  </li></ul></ul></ul><ul><ul><ul><li>Associates  </li></ul></ul></ul><ul><ul><ul><li>Clients  </li></ul></ul></ul><ul><ul><ul><li>Related groups </li></ul></ul></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><ul><ul><li>Regular updates, i.e. tips, articles, photos, news, PR, etc.   </li></ul></ul></ul><ul><ul><ul><li>Monitor and respond to all inquiries </li></ul></ul></ul><ul><ul><li>Fan related and partner businesses </li></ul></ul><ul><ul><li>Consider targeted paid ad campaigns   </li></ul></ul>
  17. 17. Facebook Places <ul><ul><li>Facebook’s entrée to Location Based Services </li></ul></ul><ul><ul><ul><li>Information and / or entertainment available via mobile that leverages GPS </li></ul></ul></ul><ul><ul><li>Claim your business on Facebook Places </li></ul></ul><ul><ul><li>Leverage Facebook Deals as appropriate </li></ul></ul><ul><ul><li>New feature, ability to import lists and invite contacts to join </li></ul></ul><ul><ul><li>Coming soon: Group buying capability, i.e. Groupon like </li></ul></ul>
  18. 18. Twitter <ul><ul><li>Optimize Twitter page   </li></ul></ul><ul><ul><li>Build Followers  </li></ul></ul><ul><ul><li>Integrate Twitter as a method for short and immediate messages: </li></ul></ul><ul><ul><ul><li>Customer Service  </li></ul></ul></ul><ul><ul><ul><li>Announcements </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>Promotions  </li></ul></ul></ul><ul><ul><ul><li>Reputation Management </li></ul></ul></ul><ul><ul><ul><li>Industry News & Trends </li></ul></ul></ul><ul><li>  </li></ul>
  19. 19. YouTube <ul><ul><li>YouTube is the largest online video community boasting over 60 billion videos watched each month </li></ul></ul><ul><ul><li>Build company YouTube channel </li></ul></ul><ul><ul><li>Will integrate with your other social media </li></ul></ul><ul><ul><li>Optimize descriptions and link back to website / blog </li></ul></ul>
  20. 20. Company Blog <ul><ul><li>Establish Company Blog </li></ul></ul><ul><ul><li>Blog Platforms: </li></ul></ul><ul><ul><ul><li>Blogger </li></ul></ul></ul><ul><ul><ul><li>TypePad </li></ul></ul></ul><ul><ul><ul><li>WordPress </li></ul></ul></ul><ul><ul><li>Tips for a successful blog: </li></ul></ul><ul><ul><ul><li>Helpful expert content </li></ul></ul></ul><ul><ul><ul><li>Original content </li></ul></ul></ul><ul><ul><ul><li>Lists </li></ul></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><li>Link to your other social media </li></ul></ul>
  21. 21.   Google Places <ul><ul><li>Google Places is the mechanism for you to optimize your company listing within Google can be found. </li></ul></ul><ul><ul><li>Ensure you claim or list your organization and optimize content. </li></ul></ul><ul><ul><li>Encourage customers to add reviews. </li></ul></ul><ul><ul><li>Premium placements available with </li></ul></ul><ul><ul><ul><li>Google Boost or Google Adwords – paid on a per click basis </li></ul></ul></ul>
  22. 23.   Local Directories <ul><ul><ul><li>Like Google Places, there are several other major national and local directories that you should ensure you have claimed your organization and optimized the content. </li></ul></ul></ul><ul><ul><ul><li>National directories: </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yahoo Local </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li>*Note: for an annual charge of approximately $299 per year will get your optimized across 15 local directories </li></ul></ul></ul></ul><ul><ul><ul><li>Local directories: </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>
  23. 24. Connect Your Social Media <ul><ul><li>Link your social media, as they all work together. </li></ul></ul><ul><ul><li>Leverage services i.e. OnlyWire or HootSuite to automate and schedule messages across all your social channels. </li></ul></ul><ul><ul><li>Integrate company social media on your website or blog. </li></ul></ul><ul><ul><li>Add your social media to your email signature. </li></ul></ul>
  24. 25. Tracking and Analysis <ul><li>Make sure you track and analyze all your efforts, establish quantitative goals / KPI’s (key performance indicators). </li></ul><ul><li>Implement Google Analytics (free) to monitor: </li></ul><ul><ul><li>Traffic & visitors to your website </li></ul></ul><ul><ul><li>Where visitors are coming from </li></ul></ul><ul><li>Establish Google Alerts for your company to monitor online media mentions or activity. </li></ul><ul><li>Consider Social media monitoring services, i.e. </li></ul>
  25. 26. Summary <ul><ul><li>Embrace social media as a key strategy for your business…your competition is already doing it. </li></ul></ul><ul><ul><li>Lead by example within your organization. </li></ul></ul><ul><ul><li>Allocate resource (internal or outsource) to make sure you are monitoring and engaging in the conversation.  </li></ul></ul><ul><ul><li>Integrate the concept - &quot;casting a wider net&quot;.  </li></ul></ul><ul><ul><li>Measure your results. </li></ul></ul><ul><ul><li>Stay educated.  </li></ul></ul><ul><ul><li>Have FUN! </li></ul></ul>
  26. 27. <ul><li>Georgianne Brown  </li></ul><ul><li>Co Founder & Managing Partner  </li></ul><ul><li>Big Couch Media Group  </li></ul><ul><li>Today’s presentation will be available on my LinkedIn profile and the website / social media channels. </li></ul><ul><li> </li></ul><ul><li>Twitter:  @BigCouchMedia </li></ul><ul><li>Facebook: </li></ul><ul><li>Blog: </li></ul><ul><li> </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Twitter: @georgiannebrown </li></ul>