Social Media & Your Business - Gold Coast Builders Association


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Presentation from May 24th event at Capitol Lighting in Royal Palm Beach.

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Social Media & Your Business - Gold Coast Builders Association

  1. 1. PRESENTS Social Media & Your Business What are you waiting for? May 24, 2011 Georgianne Brown  Co Founder & Managing Partner  Big Couch Media Group 
  2. 2.   Agenda <ul><ul><li>Big Couch Media Group </li></ul></ul><ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>The Social Media Landscape </li></ul></ul><ul><ul><li>Why is Social Media Important? </li></ul></ul><ul><ul><li>Getting Started – The Basics </li></ul></ul><ul><ul><li>Directories </li></ul></ul><ul><ul><li>Tracking & Analysis </li></ul></ul><ul><ul><li>Industry Resources </li></ul></ul><ul><ul><li>Q&A </li></ul></ul><ul><li>  </li></ul>
  3. 3. Big Couch Media Group <ul><li>  </li></ul><ul><ul><li>South Florida based full service digital strategy and solutions company. </li></ul></ul><ul><ul><li>Company principles, former senior digital executive leadership in publicly traded and large organizations in online retail, leisure travel, financial services, technology, and health/wellness. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Extensive experience in assisting emerging entrepreneurial growth organizations develop, implement, and optimize results oriented digital solutions.   </li></ul></ul><ul><ul><ul><li>Strategic Consulting </li></ul></ul></ul><ul><ul><ul><li>Website, Development, Design, and Hosting </li></ul></ul></ul><ul><ul><ul><li>Interactive Marketing </li></ul></ul></ul><ul><ul><ul><li>Social Media Marketing </li></ul></ul></ul><ul><ul><ul><li>Mobile Strategy </li></ul></ul></ul>
  4. 4. My Personal Goal For Today….. <ul><li>… .. You learn something new, and implement one thing….. </li></ul>
  5. 5. What is Social Media? <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>“ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>- </li></ul>
  6. 6. The Social Media - Conversation
  7. 7. The Social Media Landscape
  8. 8. Social Media is Device Agnostic
  9. 9. Why is Social Media Important? <ul><li>  </li></ul><ul><ul><li>Ability to Bring Your Products & Services to Where Your Target Constituents are Gathering – Content Distribution </li></ul></ul><ul><ul><ul><li>Facebook: Over 500 million users; 250 million joined in 2010 </li></ul></ul></ul><ul><ul><ul><li>LinkedIn: 100 million members, conducting over 200 billion searches in 2010 </li></ul></ul></ul><ul><ul><li>Brand Reputation Management  - Be In the Conversation </li></ul></ul><ul><ul><ul><li>It is now very easy to see what people are saying about you and quickly respond  </li></ul></ul></ul><ul><ul><li>SEO - Rank High in Search Engines </li></ul></ul><ul><ul><ul><li>Google LOVES social media – Social media must be an integrated aspect of ANY successful SEO strategy </li></ul></ul></ul><ul><ul><li>Extremely Cost Effective Channel to Connect and Engage with Associates and Potential Customers – Cast a Wider Net </li></ul></ul><ul><ul><li>IT’S NOT A PASSING FAD…… </li></ul></ul>
  10. 10. &quot;Getting Started&quot; – The Basics <ul><li>  </li></ul><ul><ul><li>Capitol Lighting Social Media Opportunities </li></ul></ul><ul><ul><li>LinkedIn  </li></ul></ul><ul><ul><li>Facebook  </li></ul></ul><ul><ul><li>Twitter    </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Company Blog </li></ul></ul><ul><ul><li>Other Social Media Channels </li></ul></ul>
  11. 11. Capitol Lighting Social Media New Opportunities - 2011 <ul><li>Expert Finder – PRO Directory </li></ul><ul><li>Weekly Featured Social Media Guest Host </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Monthly – Featured Trade Professional - Expert Finder </li></ul><ul><li>Monthly Q & A Chat event on Facebook / Twitter </li></ul><ul><li>Quarterly - Consumer Webinars </li></ul><ul><li>Interest email [email_address] </li></ul>
  12. 12. Weekly Consumer Newsletter Featuring Guest Blogger Distribution 33,000 and growing
  13. 13. Expert Finder <ul><li>New PRO feature - Free </li></ul><ul><li>Consumer directory </li></ul><ul><li>Access to over 150,000 site visitors monthly </li></ul><ul><li>Create robust profile: </li></ul><ul><ul><li>Description </li></ul></ul><ul><ul><li>Work Samples /Images </li></ul></ul><ul><ul><li>Awards / Publications </li></ul></ul><ul><ul><li>Contact Information </li></ul></ul><ul><ul><li>Link to website/blog </li></ul></ul><ul><li>Video tutorial available </li></ul>
  14. 14. LinkedIn – Company <ul><ul><li>Company profile (recently enhanced): </li></ul></ul><ul><ul><ul><li>Products & Services - descriptions / images </li></ul></ul></ul><ul><ul><ul><li>YouTube Videos </li></ul></ul></ul><ul><ul><ul><li>Offers </li></ul></ul></ul><ul><ul><ul><li>Company Address </li></ul></ul></ul><ul><ul><ul><li>Twitter Integration </li></ul></ul></ul><ul><ul><ul><li>Blog Integration </li></ul></ul></ul><ul><ul><ul><li>Request Recommendations </li></ul></ul></ul><ul><ul><ul><li>Solicit Followers </li></ul></ul></ul><ul><ul><ul><li>Target Audiences </li></ul></ul></ul><ul><ul><ul><li>Link to Website </li></ul></ul></ul><ul><ul><ul><li>Encourage associates to link profiles to company </li></ul></ul></ul><ul><ul><li>Analytics now available </li></ul></ul><ul><ul><li>Potentially test targeted paid ads (PPC) </li></ul></ul>
  15. 15. LinkedIn - Personal  Profiles <ul><ul><li>Create a robust personal profile  </li></ul></ul><ul><ul><li>Aggressively reach out to build your network through past and present business associates, colleagues, and clients   </li></ul></ul><ul><ul><ul><li>Personalize message in request </li></ul></ul></ul><ul><ul><li>Request recommendations </li></ul></ul><ul><ul><li>Join related groups  </li></ul></ul><ul><ul><li>Engage with status updates </li></ul></ul><ul><ul><li>Link Twitter & Blog </li></ul></ul><ul><ul><li>LinkedIn “Skills”, ability to highlight skills, certifications, languages, and patents </li></ul></ul>
  16. 16. Facebook <ul><ul><li>Create Facebook Fan Page  </li></ul></ul><ul><ul><ul><li>Robust description  </li></ul></ul></ul><ul><ul><ul><li>Contact information  </li></ul></ul></ul><ul><ul><ul><li>Photos  </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><li>Build Fan base  </li></ul></ul><ul><ul><ul><li>Employees  </li></ul></ul></ul><ul><ul><ul><li>Associates  </li></ul></ul></ul><ul><ul><ul><li>Clients  </li></ul></ul></ul><ul><ul><ul><li>Related groups </li></ul></ul></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><ul><ul><li>Regular updates, i.e. tips, articles, photos, news, PR, etc.   </li></ul></ul></ul><ul><ul><ul><li>Monitor and respond to all inquiries </li></ul></ul></ul><ul><ul><li>Fan related and partner businesses </li></ul></ul><ul><ul><li>Consider targeted paid ad campaigns   </li></ul></ul>
  17. 17. Facebook Places <ul><ul><li>Facebook’s entrée to Location Based Services </li></ul></ul><ul><ul><ul><li>Information and / or entertainment available via mobile that leverages GPS </li></ul></ul></ul><ul><ul><li>Claim your business on Facebook Places </li></ul></ul><ul><ul><li>Leverage Facebook Deals as appropriate </li></ul></ul><ul><ul><li>New feature, ability to import lists and invite contacts to join </li></ul></ul><ul><ul><li>Coming soon: Group buying capability, i.e. Groupon like </li></ul></ul>
  18. 18. Twitter <ul><ul><li>Optimize Twitter page   </li></ul></ul><ul><ul><li>Build Followers  </li></ul></ul><ul><ul><li>Integrate Twitter as a method for short and immediate messages: </li></ul></ul><ul><ul><ul><li>Customer Service  </li></ul></ul></ul><ul><ul><ul><li>Announcements </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>Promotions  </li></ul></ul></ul><ul><ul><ul><li>Reputation Management </li></ul></ul></ul><ul><ul><ul><li>Industry News & Trends </li></ul></ul></ul><ul><li>  </li></ul>
  19. 19. YouTube <ul><ul><li>YouTube is the largest online video community boasting over 60 billion videos watched each month </li></ul></ul><ul><ul><li>Build company YouTube channel </li></ul></ul><ul><ul><li>Will integrate with your other social media </li></ul></ul><ul><ul><li>Optimize descriptions and link back to website / blog </li></ul></ul>
  20. 20. Company Blog <ul><ul><li>Establish Company Blog </li></ul></ul><ul><ul><li>Blog Platforms: </li></ul></ul><ul><ul><ul><li>Blogger </li></ul></ul></ul><ul><ul><ul><li>TypePad </li></ul></ul></ul><ul><ul><ul><li>WordPress </li></ul></ul></ul><ul><ul><li>Tips for a successful blog: </li></ul></ul><ul><ul><ul><li>Helpful expert content </li></ul></ul></ul><ul><ul><ul><li>Original content </li></ul></ul></ul><ul><ul><ul><li>Lists </li></ul></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><li>Link to your other social media </li></ul></ul>
  21. 21.   Google Places <ul><ul><li>Google Places is the mechanism for you to optimize your company listing within Google can be found. </li></ul></ul><ul><ul><li>Ensure you claim or list your organization and optimize content. </li></ul></ul><ul><ul><li>Encourage customers to add reviews. </li></ul></ul><ul><ul><li>Premium placements available with </li></ul></ul><ul><ul><ul><li>Google Boost or Google Adwords – paid on a per click basis </li></ul></ul></ul>
  22. 23.   Local Directories <ul><ul><ul><li>Like Google Places, there are several other major national and local directories that you should ensure you have claimed your organization and optimized the content. </li></ul></ul></ul><ul><ul><ul><li>National directories: </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Yahoo Local </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li>*Note: for an annual charge of approximately $299 per year will get your optimized across 15 local directories </li></ul></ul></ul></ul><ul><ul><ul><li>Local directories: </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>
  23. 24. Connect Your Social Media <ul><ul><li>Link your social media, as they all work together. </li></ul></ul><ul><ul><li>Leverage services i.e. OnlyWire or HootSuite to automate and schedule messages across all your social channels. </li></ul></ul><ul><ul><li>Integrate company social media on your website or blog. </li></ul></ul><ul><ul><li>Add your social media to your email signature. </li></ul></ul>
  24. 25. Tracking and Analysis <ul><li>Make sure you track and analyze all your efforts, establish quantitative goals / KPI’s (key performance indicators). </li></ul><ul><li>Implement Google Analytics (free) to monitor: </li></ul><ul><ul><li>Traffic & visitors to your website </li></ul></ul><ul><ul><li>Where visitors are coming from </li></ul></ul><ul><li>Establish Google Alerts for your company to monitor online media mentions or activity. </li></ul><ul><li>Consider Social media monitoring services, i.e. </li></ul>
  25. 26. Summary <ul><ul><li>Embrace social media as a key strategy for your business…your competition is already doing it. </li></ul></ul><ul><ul><li>Lead by example within your organization. </li></ul></ul><ul><ul><li>Allocate resource (internal or outsource) to make sure you are monitoring and engaging in the conversation.  </li></ul></ul><ul><ul><li>Integrate the concept - &quot;casting a wider net&quot;.  </li></ul></ul><ul><ul><li>Measure your results. </li></ul></ul><ul><ul><li>Stay educated.  </li></ul></ul><ul><ul><li>Have FUN! </li></ul></ul>
  26. 27. <ul><li>Georgianne Brown  </li></ul><ul><li>Co Founder & Managing Partner  </li></ul><ul><li>Big Couch Media Group  </li></ul><ul><li>Today’s presentation will be available on my LinkedIn profile and the website / social media channels. </li></ul><ul><li> </li></ul><ul><li>Twitter:  @BigCouchMedia </li></ul><ul><li>Facebook: </li></ul><ul><li>Blog: </li></ul><ul><li> </li></ul><ul><li>LinkedIn: </li></ul><ul><li>Twitter: @georgiannebrown </li></ul>