Google Places - Your Information on the Net


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Claim your business on Google Places & Maps and control what visitors see and learn about your business. Upload photos & videos, descriptions and make sure that Google has your business on the right spot on the Map.
Also a few basic concepts about your domain name.
Goes with the How-To Instructions pdf, "Claim your Business on Google Places"

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Google Places - Your Information on the Net

  1. 1. Google Places Your Information on the Net Birgit Pauli-Haack
  2. 2. Introduction <ul><li>Name, </li></ul><ul><li>Company Position in Company </li></ul><ul><li>Experience Online? </li></ul><ul><li>Expectations for today’s event? </li></ul><ul><li>Three most annoying issues when searching on the Internet? </li></ul>
  3. 3. The Bare Facts <ul><li>Fact #1: 56% of small businesses do not have a web presence of any kind </li></ul><ul><li>Fact #2: 80% of sales decisions start with an online search </li></ul><ul><li>Fact #3: Small businesses need to make the web work better for them - - create visibility ! </li></ul>
  4. 4. What to do… <ul><li>Leverage the large search engine 'mashups‘* of maps, business directories and search engine results. </li></ul><ul><li>The ‘players’: </li></ul><ul><ul><li>Google Local Business Center </li></ul></ul><ul><ul><li>Yahoo Local Listings </li></ul></ul><ul><ul><li>Bing Local Listing Center </li></ul></ul><ul><li>* mashup = a web page or application that combines data or functionality from two </li></ul><ul><li>or more external sources to create a new service </li></ul>
  5. 5. The Advantages <ul><li>Minimal effort required to be ‘up and running’ </li></ul><ul><li>Business owner / organization is in control of content – able to manage and augment ‘on the fly’ </li></ul><ul><li>Minimizes dependency on online directories </li></ul><ul><li>Provides access to business-building tools such as impression/activity tracking analytics, on-line coupons, and more! </li></ul>
  6. 6. Internet Terms: Domain Name <ul><ul><li>Domain Name </li></ul></ul><ul><ul><ul><li>Top Level domain: available .org .com, gov, biz, web, info, </li></ul></ul></ul><ul><ul><ul><li>Full domain name Examples: , , </li></ul></ul></ul><ul><ul><ul><li>Sub-domain or Third-level domain. </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Who benefits from a sub-domain? </li></ul></ul></ul></ul><ul><ul><ul><li>Who is in charge of your domain name? </li></ul></ul></ul><ul><ul><ul><li>Do you use your domain name in your e-mail address? </li></ul></ul></ul>
  7. 7. Why not use it?
  8. 8. Internet Terms: Website <ul><ul><li>Website can have multiple forms </li></ul></ul><ul><ul><ul><li>Static Brochure website </li></ul></ul></ul><ul><ul><ul><li>Web-builder provided by Hosting companies, on the fly editing </li></ul></ul></ul><ul><ul><ul><li>Open Source Software.: self-hosted WordPress, Joomla, Drupal </li></ul></ul></ul><ul><ul><ul><li>Third-Party Content Management Systems: </li></ul></ul></ul><ul><ul><ul><li>PaperThin, Documentum, CoreMedia, FatWire </li></ul></ul></ul><ul><ul><ul><li>Custom Development, specifcically created for your business model </li></ul></ul></ul><ul><ul><ul><li>Make needs assessment, prepare for transition costs. </li></ul></ul></ul>
  9. 9. Let’s Tour Google Places <ul><li>Start of the Online Tour </li></ul>
  10. 10. Google Places Analytics: Activity
  11. 11. Google Places Analytics: Totals
  12. 12. Google Places Analytics: Keywords
  13. 13. Google Places Analytics: Directions
  14. 14. Yahoo & Bing: Business Directories <ul><li> </li></ul>
  15. 15. Question & Answers <ul><li>Birgit Pauli-Haack & Jane Freitas write on Pauli Systems’ Blog </li></ul><ul><li>Engage with us on Facebook Page </li></ul><ul><li>Follow Birgit Pauli-Haack on Twitter @bph </li></ul><ul><li>E-mail: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Call: 239-331-5878 </li></ul></ul>