1. Inbound Marketing
and Automation

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May 19
The best WordPress plugins for everything
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May 19
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13. Inbound Marketing and
Marketing Automation

14. Website Best
Practices
Digital
Marketing
Measure
Results
Overview
Systems
& Tools

15. WEBSITE

16. website
blogging
social
traditional
media
email
marketing
paid
search
keywords
Your website should
be your hub, and the
goal is to drive users
to your website.

17. Website Requirements
● Mobile responsive
● Content management system
● Frequently updated content (blog)
● Built with your ideal customer in mind
● Keyword focused pages
● Strong Calls-to-Action

18. DIGITAL
MARKETING

19. PRE-INTERNET.
● Marketing: TV, Radio, Print,
Cold Calling, Door-to-Door
Sales, Consumer Reports
● Buyer: Relatively uninformed
Marketing has changed
TODAY.
● New Marketing: Google, Yelp,
Kudzu, Facebook
● Buyer: Well-informed
● Tactic: Create content for your
buyer to find...inbound marketing

20. Inbound Marketing
Attract, convert, close, and engage visitors, leads and
customers through a variety of channels such as
social media, online reviews, blogging, SEO,
landing pages, forms, and email marketing.

21. Process

22. Attract

23. Attract: Blogging
Create targeted content that answers your customer's
basic questions and needs.

24. Source: HubSpotSurvey N = 2,300
Attract: Blogging

25. The average company that blogs generates:
● 97% more inbound links.
● 434% more indexed pages.
● 55% more website visitors.
Attract: Blogging

26. Attract: Keywords

27. Attract: Social Media

28. Convert

29. Convert: Calls-to-Action

30. Convert: Landing Pages

31. Close

32. Close: Email Marketing

33. Close: Prospect list
Keep track of the leads you're converting in a customer
relationship management tool (CRM) so you can make
sense out of every interaction you’ve had with your
contacts – be it through email, a landing page, or social
media.

34. Engage

35. Engage
● Surveys - “How did we do?”
● Online reviews - Yelp, Kudzu, Google+, Facebook
● Social - Connect, monitor and engage
● Email - Promote new services

36. REPORTING

37. Google Analytics

38. MailChimp

39. SharpSpring

40. SYSTEMS
& TOOLS

41. Free to $224/mo
MailChimp.com

42. $1,195 - $11,995/mo
Marketo.com

43. $25/mo for CRM, sky is the limit
Salesforce.com

44. $19-$149/mo
aweber.com

45. $199-$599/mo, $699-$1699 to start
Infusionsoft.com

46. $500/mo + $1800 up front
SharpSpring.com

47. $24-$99/mo
HighriseHQ.com

48. $39-$59/mo
LeadOutcome.com

49. Free - $47.99/mo
AgileCRM.com

50. $1,000 - $3,000/mo (+big lists)
Pardot.com

51. $500+/mo + $1000-$2500 to start
Salesfusion.com

52. $19-$119/user/mo
ProsperWorks.com

53. Free to $10/mo
Mautic.com / Mautic.org

54. $200-$2400/mo + $600-$5k to start
HubSpot.com

55. Inbound Marketing
and Automation