Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Inbound Marketing and Automation

335 views

Published on

Slides from our April 28, 2016 Meetup where we discussed ideas and best practices for inbound marketing and automation

Published in: Education
  • Be the first to comment

  • Be the first to like this

Inbound Marketing and Automation

  1. 1. Inbound Marketing and Automation
  2. 2. Connect With Us Facebook Group LinkedIn Group Google+ Community
  3. 3. Connect With Us AllThingsWordPress.com/slack to request to join
  4. 4. Diana Nichols & Aaron Reimann Thursday, May 5 Micah Wood: Understanding functions.php Upcoming Meetups
  5. 5. WP Atlanta MeetUp: Kathy Drewien Thursday, May 12 - 6:30pm A Non-Designers Color Guide for Your Website Workflow Upcoming Meetups
  6. 6. All Things WordPress: All Users May 19 The best WordPress plugins for everything Upcoming Meetups
  7. 7. All Things WordPress: Business May 19 Smooth projects from start to finish Upcoming Meetups
  8. 8. GoFundMe.com/iroff
  9. 9. gmm.to/tmobilespeed
  10. 10. Thank You to Our Sponsor
  11. 11. Cloud Hosting at shared hosting prices. Blazing fast SSD drives. 40% faster then big-box hosters. Free Premium Spam filter. Free Hacker monitoring. Free Cloudflare WAF. WordPress ready! Thank You to Our Sponsor
  12. 12. Inbound Marketing and Marketing Automation
  13. 13. Website Best Practices Digital Marketing Measure Results Overview Systems & Tools
  14. 14. WEBSITE
  15. 15. website blogging social traditional media email marketing paid search keywords Your website should be your hub, and the goal is to drive users to your website.
  16. 16. Website Requirements ● Mobile responsive ● Content management system ● Frequently updated content (blog) ● Built with your ideal customer in mind ● Keyword focused pages ● Strong Calls-to-Action
  17. 17. DIGITAL MARKETING
  18. 18. PRE-INTERNET. ● Marketing: TV, Radio, Print, Cold Calling, Door-to-Door Sales, Consumer Reports ● Buyer: Relatively uninformed Marketing has changed TODAY. ● New Marketing: Google, Yelp, Kudzu, Facebook ● Buyer: Well-informed ● Tactic: Create content for your buyer to find...inbound marketing
  19. 19. Inbound Marketing Attract, convert, close, and engage visitors, leads and customers through a variety of channels such as social media, online reviews, blogging, SEO, landing pages, forms, and email marketing.
  20. 20. Process
  21. 21. Attract
  22. 22. Attract: Blogging Create targeted content that answers your customer's basic questions and needs.
  23. 23. Source: HubSpotSurvey N = 2,300 Attract: Blogging
  24. 24. The average company that blogs generates: ● 97% more inbound links. ● 434% more indexed pages. ● 55% more website visitors. Attract: Blogging
  25. 25. Attract: Keywords
  26. 26. Attract: Social Media
  27. 27. Convert
  28. 28. Convert: Calls-to-Action
  29. 29. Convert: Landing Pages
  30. 30. Close
  31. 31. Close: Email Marketing
  32. 32. Close: Prospect list Keep track of the leads you're converting in a customer relationship management tool (CRM) so you can make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, or social media.
  33. 33. Engage
  34. 34. Engage ● Surveys - “How did we do?” ● Online reviews - Yelp, Kudzu, Google+, Facebook ● Social - Connect, monitor and engage ● Email - Promote new services
  35. 35. REPORTING
  36. 36. Google Analytics
  37. 37. MailChimp
  38. 38. SharpSpring
  39. 39. SYSTEMS & TOOLS
  40. 40. Free to $224/mo MailChimp.com
  41. 41. $1,195 - $11,995/mo Marketo.com
  42. 42. $25/mo for CRM, sky is the limit Salesforce.com
  43. 43. $19-$149/mo aweber.com
  44. 44. $199-$599/mo, $699-$1699 to start Infusionsoft.com
  45. 45. $500/mo + $1800 up front SharpSpring.com
  46. 46. $24-$99/mo HighriseHQ.com
  47. 47. $39-$59/mo LeadOutcome.com
  48. 48. Free - $47.99/mo AgileCRM.com
  49. 49. $1,000 - $3,000/mo (+big lists) Pardot.com
  50. 50. $500+/mo + $1000-$2500 to start Salesfusion.com
  51. 51. $19-$119/user/mo ProsperWorks.com
  52. 52. Free to $10/mo Mautic.com / Mautic.org
  53. 53. $200-$2400/mo + $600-$5k to start HubSpot.com
  54. 54. Inbound Marketing and Automation

×