Content marketing is one of the most demanding tactics of digital marketing in 2015. Have a look how content marketing works.

1. CONTENT MARKETING
TRENDS IN 2015

2. Content marketing is a marketing
technique of creating and distributing
valuable, relevant and consistent
content to attract and acquire a clearly
defined audience – with the objective of
driving profitable customer action.

3. 86%
70%
35%
54%
21%
CONTENT MARKETING STATISTIC
used content marketing today
marketers create content more than before
marketers have DOCUMENT content marketing strategy
effective marketers publishes new content daily or
multiple time per week
say they are successful at tracking ROI

4. Case study
eBook
Blogs
Infographics
Web Content
Press Release
Video
Webinar
White pages
Presentation
Social Media
CONTENT MARKETING TACTICS

5. STATS OF MOST EFFECTIVE
TACTICS
45
60
67
74
78
80
93
INFOGRAPHICS
WEBINAR
BLOG
VIDEO
WEB CONTENT
eNEWSLETTER
SOCIAL MEDIA
(ALL VALUES ARE IN PERCENTAGE)

6. BENEFITS OF CONTENT MARKETING
69
74 75
81 83 84
0
10
20
30
40
50
60
70
80
90
(ALL VALUES ARE IN PERCENTAGE)

7. MEASURING CAMPAIGN SUCCESS
62
54
49
48
39
Website Traffic
Sales
Lead Quality
Conversion Rate
SEO Ranking
(ALL VALUES ARE IN PERCENTAGE)

8. SOCIAL MEDIA ENGAGEMENT
33
64
72
84 88
94
0
10
20
30
40
50
60
70
80
90
100
(ALL VALUES ARE IN PERCENTAGE)

9. CONTENT RESEARCH TOOLS
Google Adwords
Topix.Com
Spezify
Quora
LinkedIn

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