The document outlines five key steps for enhancing holiday retail execution through collaboration between retailers and manufacturers. By improving communication, integrating promotions, coordinating merchandising, consolidating inventory control, and utilizing real-time data from platforms like Gigwalk, partners can boost revenue and customer satisfaction. These strategies leverage technology and insights to optimize retail performance during competitive seasons.

1. The Blueprint
For
Top-Notch Holiday
Retail Execution
5 Steps To Deliver Success With
Retailer-Manufacturer Collaboration
Improved collaboration between retailers and
manufacturers can create a win-win situation,
especially during the highly competitive
holiday season. Having access to real-time,
first-hand knowledge of in-store activities will
help these partners increase revenue and
deliver more satisfied customers.
1
The Communication
Connection
By sharing information about what works
and what doesn’t work, retailers and
manufacturer partners can plan more
effective in-store campaigns.
74%
48%
of marketers are
increasing digital
promotions and
of retailers believe digital
displays and interactive
kiosks enhance the
shopping experience; and
have
implemented
these tools.
47%
41%
are increasing
shopper marketing.
– Symphony IRI 2012
– Symphony IRI 2013
2
Integrated
Promotions
A mobile team can uncover
which promotions work in
different parts of the country.
Traditional trade
promotion comprises
44%
44%
of total manufacturer
marketing spend and
is nearly 60% of total
marketing budgets.
– Kantar Retail, 2012
3
Coordinated
Merchandising Efforts
In 2011, categories
receiving merchandising
support experienced
average lift of
53%
87%
– Symphony IRI 2012
A chain-wide,
distributed
workforce can
deliver a collection
of thousands of
images that share
insights on the
success of different
merchandising
scenarios.
of categories
have experienced
and increase in
merchandising support.
– Symphony IRI 2013
4
Consolidated
Inventory Control
55%
of CPG categories received
an increase in price-only
merchandising support.
A mobile workforce
can reveal misplaced
products and mispricing
– factors that can
significantly skew
inventory levels and
sales expectations.
$
$
$
- Symphony IRI 2012
5
First-Hand Knowledge
Of Store-Level Activities
Gigwalk’s retail execution platform
can detect real-time store
conditions and instantly
implement fix notices.
Powered by 400,000
smartphone-enabled workers
who have performed
4 million
tasks to date in more than
7,000 cities across the
U.S., Canada, and U.K.
Gigwalk is redefining retail execution with a technology
platform that addresses the end-to-end process.
By providing actionable retail data and fix notice integration
Gigwalk delivers measurable ROI and ensures trade dollars
don’t go to waste.