The first part of seven on information about content marketing. In this section there's information about what content marketing is to why it matters.

1. Information about content marketing from
statistics to ideas for marketers to use.

2. Table of Contents:
PageTitle: Page Number:
Content Marketing Statistics: 3
Overview 4
Usage & Effectiveness 23
Marketing Metrics: 37
Effective Strategy Creation: 57
ContentCreation: 63
ContentGoals 64
Types of Content to Create 70
Creation Steps 97
How to Create Content 104
Content Readability: 132
PageTitle: Page Number:
Social Media: 150
IdealWord Count 151
RepurposingContent 159
Best Practices: 168
Top Practices 169
Pros & Cons 181
Tips 186
Trends 193
Content Marketing Ideas 199
Content Success 213
Work Cited: 229

3. What is Content Marketing?
• A strategic marketing approach focused on creating & distributing content that is:
• Content is created to attract & retain a clearly defined audience as well as drive
profitable customer action
Valuable Relevant Consistent
Compiled byAuthor: contentmarketinginstitute.com

4. Facts on Content Marketing:
69%
Marketers are
creating more
content now than
a year ago
66%
Businesses rate
their content
marketing as basic
& consistent
62%
Business want to
create more
engaging & higher
quality content
Compiled byAuthor: digitalinformationworld.com

5. Budget:
3%
23%
20%
16%
10%
4%
2%
22%
Percentage of Budget Used on Content Marketing:
0% 1% to 9% 10% to 24% 25% to 49% 50% to 74% 75% to 99% 100% Unsure of Budget
Compiled byAuthor: contentmarketinginstitute.com

6. Budget:
35% of marketers will
keep budgets the
same
51% of marketers will
increase spending
On average 28% of
Budgets are used for
content marketing
The higher the
maturity of the
marketer the more
budget is allocated to
content marketing
Compiled byAuthor: contentmarketinginstitute.com

7. Cost of Content Marketing:
Low Medium High
Internal Content Marketing
Specialist
$48,000 to $72,000
PerYear
$72,000 to $104,000
PerYear
$104,000 to $150,000
PerYear
OutsourcingTo A Content
Marketing Agency
$1,250 to $2,500
Per Month
$2,500 to $7,500
Per Month
$10,000 +
Per Month
Contracting Freelance
Writers &Copywriters
$50 to $250
Per ContentType
$250 to $500
Per ContentType
$500 to $3,000
Per ContentType
Content MarketingTools Free to $100
Per Month
$100 to $1,000
Per Month
$1,000 to $2,500
Per Month
Compiled byAuthor: brianhonigman.com
Cost of content marketing from employees to tools used:

8. Cost of Content Marketing:
Compiled byAuthor: .inc.com
Cost of a Facebook Post Per
Day:
• $127,500 (Factors in a hourly salary of
$42.50, 1,500 daily posts, 2 hours spent)
Most Marketers use Up to
Seven Channels:
• Cost about $892,500 per day or
$325,762,500 per year
Video Production Costs:
• Starts at $1,500 per minute
TV Commercial Costs:
• $5,000 to $250,000 per minute for a
major commercial
Mobile Ad Spending:
• $13.1 billion in 2013 it rose to $18 billion
in 2014 & is expected to increase each
year

9. Cost of Content Marketing:
Cost will increase by
2019 when 6 billion
people connect to the
internet
Greater the audience
base; the more
expensive & grander
the reach for
advertisements
Compiled byAuthor: .inc.com

10. Benefits of Content Marketing:
Better
Keyword
Targeting:
• Get more
visitors to your
site from a
variety of topics
Better
Ranking:
• Helps improve
ranking for your
website
More
Content,
More
Traffic:
• Increase your
range of
targeted
keywords
Compiled byAuthor: visual.ly/

11. Challenges of Content Marketing:
Producing Engaging
Content
60%
Measuring Content
Effectiveness
57%
Producing Content
Consistently
57%
Measuring ROI of
the Program
52%
Lack of Budget
35%
Producing aVariety
of Content
35%
Gaps in Knowledge
& Skills of Internal
Teams
25%
Understanding &
Choosing
Technologies
24%
Compiled byAuthor: contentmarketinginstitute.com

12. Challenges of Content Marketing:
Compiled byAuthor: adweek.com
69% of marketers
feel their greatest
challenge is a lack
of time to create
content
Lack of
Time: 1 in 2 marketers
struggle to produce
enough content to
engage their target
audience
Producing
Content:

13. Content for Subscription:
eNewsletters Blog
Online
Community
Video Series
Top Content Marketers want Customers to Subscribe to:
Compiled byAuthor: contentmarketinginstitute.com
Digital
Magazines
Print
Magazines
Podcast

14. Marketers Maturity Levels:
Sophisticated, 8%
Mature, 24%
Adolescent, 29%
Young, 27%
First Steps,
11%
Maturity Level of Content Marketers:
The higher the
level of
maturity of the
marketer, the
more effective
content
marketing will
be
Compiled byAuthor: contentmarketinginstitute.com

15. Marketers Maturity Levels:
Sophisticated:
• Providing accurate measurement to the business, scaling
across the organization
Mature:
• Finding success, yet challenged with integration across the
organization
Adolescent:
• Have developed a business case, seeing early success,
becoming more sophisticated with measurement & scaling
Young:
• Growing pains, challenged with creating a cohesive strategy
& a measurement plan
First Steps:
• Doing some aspects of content, but have not yet begun to
make content marketing a process
Compiled byAuthor: contentmarketinginstitute.com

16. Metrics to Use:
87%
84%
82%
71%
71%
69%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sales Lead Quality
Sales
Higher Conversion Rate
Sales Lead Quantity
Website Traffic
Brand lift
Top Metrics Marketers are Using for Content Marketing:
Compiled byAuthor: contentmarketinginstitute.com

17. Metrics to Use:
67%
66%
64%
62%
61%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
SEO Ranking
Customer Renewal Rates
Purchasing Intent
Subscriber Growth
Qualitative Feedback
Top Metrics Marketers are Using for Content Marketing:
Compiled byAuthor: contentmarketinginstitute.com

18. Metrics to Use:
60%
59%
54%
50%
36%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Data Capture
Time Spent on Company Website
Inbound Links
Social Media Sharing
Cost Savings
Top Metrics Marketers are Using for Content Marketing:
Compiled byAuthor: contentmarketinginstitute.com

19. Priorities for Content Creators-
Creating More Engaging Content
Underst&ing What Content is Effective &Which Isn’t
FindingWays to Repurpose Content
CreatingVisual Content
Becoming Better Storytellers
FindingWays to Underst& Audiences
Content Optimization
Content Curation
Content Personalization
Becoming Stronger Writers
Compiled byAuthor: contentmarketinginstitute.com
Creators of
content
priorities the
following as
important for
their
marketing
efforts:

20. Why it Matters:
Organic search leads have a 13%
higher close rate than outbound
marketing leads
53% of consumers are more likely
to buy if they find a product
through an online article
3 out 4 B2B buyers rely more on
content now than they did a year
ago
Return on investment of content
marketing was more than triple
that of paid search
Content Drives
Leads & Purchases
Compiled byAuthor: adweek.com

21. Work Cited:
• "12 Creative #ContentMarketing IdeasThat Don." Lifehack RSS. N.p., n.d.Web. 25 Aug. 2016. <http://www.lifehack.org/416267/12-creative-
contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>
• "12 #ContentMarketingTrendsThatWill Dominate 2016 - #Infographic." Digital information world. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.
• "5 Content MarketingTips for 2016." SlideShare. N.p., 22 Dec. 2015.Web. 25Aug. 2016. <http://www.slideshare.net/CiceronHQ/5-content-marketing-
tips-to-stand-out-in-2016-infographic>.
• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d.Web. 25 Aug. 2016. <http://www.socialmediadd.com/content-
creation-infographic-guide_a/374.htm>.
• B2B Content Marketing: 2016 Benchmarks, Budgets andTrends. 2016. Content Marketing Institute, Marketingprfs, Brightcove. PDF. 25 August 2016.
<http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.
• "BuildingYour 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016.Web. 25Aug. 2016. <http://zencontent.com/2016/02/13/building-
your-2016-content-strategy/>.
• "ContentMarketingTips: 10 Fundamentals Of ReadableContent - #infographic." Digital Information World. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.
• DeMers, Jayson. "The 7 Basic PrinciplesThat DictateContent Marketing Success." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-
th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.
• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post.TheHuffingtonPost.com, n.d.Web. 25 Aug. 2016.
<http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.
• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13Aug. 2014.Web. 25 Aug. 2016.
<http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.
• "Do's and Dont's of Content Marketing." Visually. N.p., n.d.Web. 25Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.

22. Work Cited:
• "Expert AdviceOn DevelopingAn Effective Content Marketing Strategy."Expert Advice On Developing An Effective Content Marketing Strategy. N.p., n.d.
Web. 25Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.
• "How Much ShouldYour Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015.Web. 25Aug. 2016.
<http://www.brianhonigman.com/true-content-marketing-cost/>.
• “IdealWord Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d.Web. 25Aug.
2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.
• "INFOGRAPHIC:The Secret to Content Marketing." SocialTimes. N.p., n.d.Web. 25Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-
secret-to-content-marketing/619639>.
• Meldey, Norma. "PROS ANDCONS OF CONTENT MARKETING." LinkedIn. N.p., 5Oct. 2015.Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-
cons-content-marketing-norma-medley>.
• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d.Web. 25Aug. 2016.
<http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.
• Montini, Laura. "The StaggeringCost of Content Marketing (Infographic)."Inc.com. N.p., n.d.Web. 25Aug. 2016. <http://www.inc.com/laura-
montini/infographic/how-much-marketing-really-costs.html>.
• "SCALEYOUR CONTENT MARKETINGTOGROW LEADSAND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d.Web. 25Aug. 2016.
<http://www.curata.com/>.
• “What ContentTypes ShouldYou Create? [Infographic]." MarketingProfs. N.p., n.d.Web. 25 Aug. 2016.
<http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.
• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d.Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-
marketing/>.

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