concepts,facts and figures,advantages and disadvantages, 7 cs of digital marketing

1. PRESENTED BY
SHRAVAN MEHTA - 66
NEHA NAIR - 75
MITALI PITKAR - 83
ADITI ROONGTA - 93
HARSHAD SHETTY - 103
KHYATI SUTARIA - 113

3. INTRODUCTION
Digital marketing is the marketing of products or
service using digital technologies to reach the
customers .
The key objective is to promote brands, build
preference and increase sales through various digital
marketing techniques.

4. • Direct email to the target customer
• Enhancing Relationship

5.  Getting Traffic
 Obtaining High Ranking Placement
 White/Black Hat SEO

6.  Paid Advertising
 Broader Term Than SEO

7.  Position where pages are placed
 Based on quality of content

8.  Getting Traffic Through Social Sites
 Earned Media Not Paid Media

9. 6. What is Blog Marketing?

10. Definition Blog Marketing
“Blog marketing is any process that publicizes or
advertises a website, business, brand or service via the
medium of blogs. This includes, but is not limited to
marketing via ads placed on blogs, recommendations and
reviews by the blogger”.

11. Benefits of Blog Marketing!
The benefits to marketing via blog are numerous and
largely gained at a very low cost.
 Increase product and brand awareness
 Increase website traffic
 Improve SEO
 Increase customers loyalty
 Increase success of new products launches

13.  On page optimization refers to all measures that
can be taken directly within the website in order to
improve its position in the search rankings.

15.  In India, mobile devices account for 72% of all web
site traffic. (April 2015)
 In India, 78% of SMS traffic is media content and/or
advertising. (July 2015)
 The mobile penetration of active internet users is
250 Million. (August 2015)

16. ADVANTAGES OF DIGITAL MARKETING
Trackable
Targeted
Cost Effective
Personalized
Overcome Distance Barriers

17. DISADVANTAGES OF DIGITAL MARKETING
 More Competition
 Not Everyone Uses Internet
 No Personal Interaction
 Update Timing Is A Critical Issue

19.  Governance, laws and regulations
 Online shopping worries
 Ethical Practices
 Customer Expectations

20. CONCLUSION

21. WEB LINK
 http://www.dollarshower.com/internet-
marketing-in-india-challenges/
 http://www.campaignindia.in/
E- JOURNAL
Journal of Digital & Social Media Marketing