Marketo walk you through their platform. Presented in Marketo Success Morning event in Stockholm on October 6th.

1. The Marketo Platform
Do More with Less in the Enterprise Context

2. Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Marketo Engagement Marketing Platform
A Digital Marketing Ecosystem
Marketing System of Record
Marketing
Automation
Email &
Campaign
Management
Social
Marketing
Personalization
Marketing Management
Marketing Analytics
Marketing
Ecosystem
(350+ Partners)

3. Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
What Makes Us Different
Speed and Efficiency of Marketing Execution
Marketo’s industry leading ease of use offers the
best speed of execution and the fastest results.
Key Features:
• No Need for Expert Users
• Campaign Cloning & Tokens
• Marketing Calendar
• Program Library
• Workspace Sharing
VALUE: Generate more revenue faster without the need for additional spend on IT or
marketing resources.

4. Page 4Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
What Makes Us Different
Targeting and Personalization Across Channels
Marketo enables users to create targeted,
relevant campaigns across channels and at
every stage of the customer lifecycle.
Key Features:
• Real-Time Personalization
• Content Recommendations Engine
• Account Based Marketing
• Customer Engagement Engine
• Engagement Scoring
VALUE: Accelerate leads through the revenue funnel by delivering high-impact content
and messaging.

5. Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
What Makes Us Different
Industry Leading Sales and Marketing Analytics
Marketo’s analyzers and revenue modeler allow
you to measure and optimize marketing impact.
Key Features:
• Opportunity Analyzer
• Success Path Analyzer
• Program Analyzer
• Revenue Modeler
• Ad-hoc Reporting
VALUE: Understand which campaigns and channels generate revenue so you can
maximize impact and prove ROI.

6. Page 6Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
What Makes Us Different
Empowerment of the Sales Teams
Marketing is a critical driver of sales success.
Marketo offers the industry’s most expansive
tools to empower sales and generate revenue.
Key Features:
• Best Bets Dashboard
• Interesting Moments
• Lead Score History
• Add to Campaign and Send Email
VALUE: Empower sales with the guidance, insight and tools needed to close more deals,
faster.

7. Key Functionality
What to Watch For…

8. Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Best-In-Class Event Management
Easy & Repeatable Event Marketing
Event Marketing
Manage events via a unified marketing calendar with
easy to use tools for content creation and drip
campaigns.
Key Marketo Capabilities:
• Marketing Calendar
• Easy to Use Content Creation
• Smart Campaigns
• Cloning and Tokens
• Easy Event Analytics
• Campaign Object Integration

9. Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Marketo: A Better Way to Automate
A Powerful, Intuitive User Experience
Why Our Method is Better
Build: Forces users to think like programmers using complex
logic processes
Deliver: Utilizes linear and rigid workflows that require
scripted content
Maintain: Very difficult to add new content deep into the
nurture
Solution: Marketo Engagement Streams and Powerful Yet
Intuitive User Interface

10. Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Best-In-Class Integration
Revenue Empowerment
Revenue Empowerment
The key to successfully empowering sales is to provide
prioritized, actionable data within the CRM.
Key Marketo Capabilities:
• Prioritized Best Bets
• Interesting Moments
• Scoring History
• Watch Lists
• Add to Marketo Campaign
• Send Marketo Email
• Leverage Branded Email Templates
• Opportunity Object Integration

11. Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Unmatched Analytics
Prove ROI and Optimize
Revenue Cycle Analytics
Delivers a straightforward approach to answering the
questions marketing cares about most.
Key Marketo Capabilities:
• Revenue Model Creation
• Analyzers
• Ad-Hoc Reporting
• Strategic and Operational Analytics
• Tactical Analytics
• Easy Reporting Subscriptions

12. Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Case Study: Sungard switches to a new engine with zero downtime
• Previous marketing automation solution was difficult to use and they couldn’t
take advantage of the functionality
• With sophisticated needs SunGard selected Marketo as they compared
Marketo to a sports car without needing all of the mechanics.
• Within the first 8 weeks; hundreds of programs went LIVE, initial team
training, API work completed, and new programs developed with multi-step
programs in place.
• The marketing team was able to centralize to one system driving towards
improved efficiencies across the revenue teams
Challenges/Opportunities:
“I have a revenue quota much like a sales team and couldn’t afford any down time. The migration from
our previous solution to Marketo was absolutely seamless. A migration of a couple hundred programs
in a matter of three to five weeks with no down time was absolutely critical and it went flawlessly.” – VP
of Marketing

13. Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
• 3X increase in direct marketing contribution to pipeline despite a 16%
budget cut
• 30% increase in the average deal size of marketing generated
opportunities
• 30% increase in number of opportunities delivered by marketing
• Reduction in our cost per qualified sales lead from $1300 to $700.
• MQL’s have increased by an average of 119% quarter over quarter and
Sales Pipeline has increased to 178% growth quarter over quarter
Why SunGard Loves Marketo

14. Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Case Study: Panasonic Increases Marketing Campaign Output Five-fold with no Increase in Resources
using Marketo
“We wanted to change our sales strategy to target larger customers without losing
any of the run rate business in our channel,” said Stephen Yeo, European
Marketing Director for Panasonic System Communications Company Europe. “We
also wanted to increase our market penetration and cross sell opportunities and
gain greater efficiency from our marketing investments as a whole with closer
integration between the sales and marketing teams.”
Challenges/Opportunities:
Highlights
• Improved marketing’s contribution to the company’s total revenues from under 10 per cent to 26 per
cent
• Increased marketing campaign output five-fold without any further investment in budget or resources
• Doubled size of CRM contacts system through inbound inquiries
• Increased motivation, innovation and satisfaction within European marketing team
• Visibility into how all campaigns are contributing to bottom line
• Greater cross sell opportunities from lead scoring
• Ability for sales teams to frame more relevant and stimulating conversations with prospects, for long-
term, lucrative customer relationships

15. Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 10/7/2015
Top 10 Reasons Customers Switch to Marketo
Faster time to value due to
reduced investment in
training/upkeep
1
Business-critical real time
analytics and program
profitability metrics
2
The most complete out-of-box
CRM integration and real-time
triggers
3
Workspaces & partitions for
flexible access to leads and
design assets
4
No ‘power user’ or back-end staff
needed
5
Flexible & visual revenue
analyzers out-of-box
6
Ease of managing CRM syncs &
workflow on an ongoing basis
7
Program cloning and tokens to
boost marketing productivity
8
Unique social campaigns – like
social polls & video sharing
9
Efficiency of 1 unified interface v.
several unconnected interfaces
10