In February we heard Nathalie Morris, Founder and Managing Director share how they grew Ubiquity from start-up to a 55+ person business. She explained how the business had to pivot to stay relevant as their mainly corporate customers have become ever more sophisticated in their use of technology. Today Ubiquity are a leading contender in the highly competitive marketing automation market against big international brands like Marketo .

1. TECHNOLOGY MARKETING
& MARKETING AUTOMATION
NATHALIE MORRIS
MANAGING DIRECTOR, UBIQUITY

2. SPECIALISTS IN MARKETING AUTOMATION AND CUSTOMER ENGAGEMENT
ABOUT UBIQUITY
Create highly personalised, multi-channel
data driven marketing programmes that
connect with your customers with the
Ubiquity Engage marketing automation
software.

3. MARKETING AUTOMATION :
TAKING A GUN TO THE GUNFIGHT
The 2015 Market Measures report recommended that Kiwi firms increase the
pace and intensity of their marketing activity, and find ways to make the
process more automated, efficient and cost-effective.
Market Measures report 2015

4. MARKETING AUTOMATION
eConsultancy survey of 400 Australian and Kiwi marketers in 2015

5.  DEFINE MARKETING AUTOMATION
 What we mean by it
 What do you think it is?
 Is it just sending birthday emails? Happy
anniversary
Marketing Automation is the use of software to
automate and streamline digital marketing efforts.
SO WHAT IS MARKETING AUTOMATION ?

6. Less time running your campaigns
= more time doing other things
Once established, marketing
automation programmes continue
to deliver ROI with little overhead
BENEFITS OF MARKETING AUTOMATION
Improved effectiveness
through delivering the right
content to the customer at a
time that’s relevant to them

7. 75% of companies using marketing
automation see ROI within 12 months,
44% within 6 months…
But marketers rate it as one of the
hardest tactics to execute successfully.

8. THEMES
 The rapidly changing marketing environment
 Key opportunities for marketing automation:
 Lead nurturing
 Growth and retention
 The importance of customer experience

9. CHANGES IN TECHNOLOGY
DRIVE CHANGES IN CONSUMER BEHAVIOUR
WHICH DRIVE CHANGES IN MARKETING

10. THE RISE OF MOBILE
EMAILS READ ON SMARTPHONES & TABLETS IN NZ
41%
26%
Ubiquity statistics on NZ market

11. BY 2017, CMOS WILL SPEND MORE
ON I.T. THAN CIOS
Gartner report 2012

12. THE RISE OF THE MARKETING TECHNOLOGIST
eConsultancy survey of 400 Australian and Kiwi marketers in 2015

13. OPERATING IN AN ENVIRONMENT OF RAPID CHANGE
 Key learnings:
 The importance of a robust product and services
roadmap process
 The importance of strong planning processes
 Resources for strategic planning including One Page
Strategic Plan:
 Read Scaling Up by Verne Harnish or visit
www.gazelles.com

14. Increased use of data
Increased use of channels
One size fits all
batch and blast
No targeting or
personalisation
Use of data to
drive relevance
Targeting and
personalisation
Use of
automation
On-going
optimisation
processes
Operationalised
data analytics
driving
programmes of
activity
Use of multiple
channels with
cross-channel
integration
THE DATA-DRIVEN MARKETING MATURITY CURVE

15. MARKETING AUTOMATION :
TAKING A GUN TO THE GUNFIGHT
The 2015 Market Measures report recommended that Kiwi firms arm
themselves with a greater diversity of content (data, resources and tools to
help a customer in their buying process) to power their digital marketing, and
broaden the range of channels used to attract prospective customers to it.

16. WIN | GROW | RETAIN

17. AUTOMATED LEAD NURTURE
 Repurpose content into
multiple formats
 Promote content through
all channels

18. RETENTION & GROWTH
A MISSED OPPORTUNITY FOR MARKETING AUTOMATION?
Automation has the potential to efficiently support retention and growth,
freeing up time for prospect marketing.

19. CUSTOMER EXPERIENCE
NET PROMOTER SCORE

20. THE IMPORTANCE OF A
CONSISTENT CUSTOMER
EXPERIENCE

21. UBIQUITY VALUES
FULFILLING THE BRAND PROMISE
MAKING THE COMPLEX EASY
EXCELLENCE

22. THEMES
 The rapidly changing marketing environment
 Key opportunities for marketing automation:
 Lead nurturing
 Growth and retention
 The importance of customer experience

23. CONTACT ME
NATHALIE MORRIS, MANAGING DIRECTOR, UBIQUITY
Email: nathalie@ubiquity.co.nz
Twitter: @UbiquityNZ
LinkedIn: nz.linkedin.com/in/nathaliemorris
Phone: 021 224 5333
Web: www.ubiquity.co.nz