In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
WHAT IS DIGITAL MARKETING?
Digital marketing is
term for the marketing
of products or services
mobile , tablets, online
media marketing, etc.
In simplistic terms, digital marketing is the promotion of
products or brands via one or more forms of electronic media.
Effects of digital media
Through digital media consumers have access to
information any time and any place they want it.
Digital media is an ever-growing source of
entertainment, news, shopping and social interaction,
and consumers are now exposed not just to what
your company says about your brand, but what the
media, friends, relatives, peers, etc., are saying as well.
Benefits of digital marketing
1. Level playing field: Any business can compete
with any competitor regardless of size with a solid
digital marketing strategy.
2. Reduced cost: Your business can develop its
online marketing strategy for very little cost.
3. Real time analysis: You can see in real time what
is or is not working for your business
4. Refinement of your strategy: Refine your
strategy at any point in time and see any
improvements or opportunities for further
refinement almost instantaneously.
5. Brand Development: A well maintained website
with quality content targeting the needs and adding
value to your target audience can provide significant
value to brand.
6. Far greater exposure: Your business can be seen
anywhere in the world from one marketing campaign.
7. Not Intrusive: Online people get the choice to opt
in or out of communications and often it is relevant
because they were the ones searching for it in the
1. Social Media: Advertising on social media has
became key to digital marketing.
2. Search engine trends: What you search also
help search engines to show you advertisements
related to your need.
3. Advertisements with an expiration date: Like
snapchat photos/videos that show upcoming product
or services for few seconds.
4. Live video streaming: Videos are popular amongst
most people and as mobile connectivity and
technology improves, it became an integrate part of a
5. Identity-Based Pay-Per-Click Marketing: PPC ads
can get incredibly interesting content in front of a
much targeted audience, which can in effect turn into
Facebook research on VR have opened a new stream
of digital marketing.
Big companies like google, microsoft and others have
started to develop VR hardware and interfaces.
Which will be of 30Billion$ industry on 2020.
Location based advertising is new way of digital
With location access to social media, local business
can identify consumer near and can provide deals,
offers and information via message and other
methods in real time.
Location based digital marketing can greatly improve
business, and advancement in technology will lead
this to become leading trends of digital marketing.
With help of geo-location
Augmented reality will
also effect digital market.
Socia Media is an integral part of digital marketing
now and it will increase in future.
marketing revenue of a
quarter is about
Social media holds much information about
Using social media as digital marketing platform reaps
many benefits like:
-Targeting specific group
-Event specific marketing
Videos & Animations
With advancement in technology & increasing speed
of internet, popularity of videos is growing rapidly.
Instead of reading text interest of users are shifting
towards short videos and animations.
Photos have already taken over digital marketing,
now its time for videos.
Google and other search engines just search 3% or
less of present internet.
Most part of internet are untouched from normal
In future more users will be able to access Dark net
thus opening vast digital marketing potential.
Replacing humans for machine in allotting and
managing digital media is what is programmatic
It is used to reduce cost of both
advertiser and advertising parties.
Multi Device Advertising
User using multiple device and multiple platform to
access and view information.
Future hold advertising not limited or bounded by
feature of device or platform
It's not about what is their,
it's about how to show it to world.
Digital marketing is fast growing and great
way for marketing of brands and business
and with ever advancing new technology it
will see changes, lots of changes in future.
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