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Digital Marketing Overview
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Digital marketing Trends 2017

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In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.

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Digital marketing Trends 2017

  1. 1. Digital Marketing Trends 2017
  2. 2. WHAT IS DIGITAL MARKETING? Digital marketing is term for the marketing of products or services using digital technologies like mobile , tablets, online marketing, social media marketing, etc. In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.
  3. 3. Effects of digital media Through digital media consumers have access to information any time and any place they want it. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well.
  4. 4. Benefits of digital marketing 1. Level playing field: Any business can compete with any competitor regardless of size with a solid digital marketing strategy. 2. Reduced cost: Your business can develop its online marketing strategy for very little cost. 3. Real time analysis: You can see in real time what is or is not working for your business
  5. 5. 4. Refinement of your strategy: Refine your strategy at any point in time and see any improvements or opportunities for further refinement almost instantaneously. 5. Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value to brand.
  6. 6. 6. Far greater exposure: Your business can be seen anywhere in the world from one marketing campaign. 7. Not Intrusive: Online people get the choice to opt in or out of communications and often it is relevant because they were the ones searching for it in the first place.
  7. 7. 1. Social Media: Advertising on social media has became key to digital marketing. 2. Search engine trends: What you search also help search engines to show you advertisements related to your need. 3. Advertisements with an expiration date: Like snapchat photos/videos that show upcoming product or services for few seconds. TECHNOLOGY PRESENT
  8. 8. 4. Live video streaming: Videos are popular amongst most people and as mobile connectivity and technology improves, it became an integrate part of a marketing strategy. 5. Identity-Based Pay-Per-Click Marketing: PPC ads can get incredibly interesting content in front of a much targeted audience, which can in effect turn into viral content.
  10. 10. Virtual Reality Facebook research on VR have opened a new stream of digital marketing. Big companies like google, microsoft and others have started to develop VR hardware and interfaces. Which will be of 30Billion$ industry on 2020.
  11. 11. Geo-Location Location based advertising is new way of digital media. With location access to social media, local business can identify consumer near and can provide deals, offers and information via message and other methods in real time.
  12. 12. Location based digital marketing can greatly improve business, and advancement in technology will lead this to become leading trends of digital marketing. With help of geo-location Augmented reality will also effect digital market.
  13. 13. Social Media Socia Media is an integral part of digital marketing now and it will increase in future. Facebook digital marketing revenue of a quarter is about 5.2billion$.
  14. 14. Social media holds much information about consumer. Using social media as digital marketing platform reaps many benefits like: -Targeting specific group -Event specific marketing -Personalised marketing
  15. 15. Videos & Animations With advancement in technology & increasing speed of internet, popularity of videos is growing rapidly. Instead of reading text interest of users are shifting towards short videos and animations. Photos have already taken over digital marketing, now its time for videos.
  16. 16. Dark Net Google and other search engines just search 3% or less of present internet. Most part of internet are untouched from normal user. In future more users will be able to access Dark net thus opening vast digital marketing potential.
  17. 17. Programmatic Advertisement Replacing humans for machine in allotting and managing digital media is what is programmatic advertising. It is used to reduce cost of both advertiser and advertising parties.
  18. 18. Multi Device Advertising User using multiple device and multiple platform to access and view information. Future hold advertising not limited or bounded by feature of device or platform
  19. 19. It's not about what is their, it's about how to show it to world. Digital marketing is fast growing and great way for marketing of brands and business and with ever advancing new technology it will see changes, lots of changes in future. -More Personalize. -More Relevant. -More Localize.
  20. 20. Thank You India UK 209, The Horizon, 11/5 South Tukoganj, Nath Mandir Road, Indore, Madhya Pradesh 452001, India Phone : +91 98264-23307 Email : 27 Old Gloucester, Street London, WC1N 3AX, United Kingdom Phone : 020 8242 1628 Email :
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In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.


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