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WF_2016 Jan Trend Session

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WF_2016 Jan Trend Session

  1. 1. 2016.01.25 SA Environment Scan Wayne Flemming | @uberwayne
  2. 2. ● 1Trends & Insights Market Forces2 ● 4 ● Take Outs 3 ● Best Practices & Learning SA Environment Scan Journey
  3. 3. ● 1Trends & Insights
  4. 4. Societal/Cultural Trends & Insights Content Shock Seek fun, novel, engaging, intimate and unconventional ways of communicating amongst the content clutter
  5. 5. Technology Trends & Insights On Demand Delight The “Uberfication” of everything has arrived in SA Trendwatching Africa Report 2015
  6. 6. Technology Trends & Insights Curated Experiences Curation and convenience sold through subscription
  7. 7. Technology Trends & Insights Prophetic Tech More forward-thinking and empowering applications of technology Trendwatching Africa Report 2015
  8. 8. Technology Trends & Insights Tech without Borders Cultural Fluidity Always On Global Brain of Collaboration
  9. 9. Marketing Trends & Insights Adaptive Marketing Content and Experience Real Time Interactions OSEP Models
  10. 10. Marketing Trends & Insights The Marcomms Future Messages to Experience Passion Economy Strategic to Adaptive
  11. 11. Marketing Trends & Insights Tribes Understanding of the resident nuances within collective thinking
  12. 12. Marketing Trends & Insights Prosumer Evolution of contribution through the platforms used to become producers of content
  13. 13. Marketing Trends & Insights Visual Narrative The power of video
  14. 14. Market Forces2 ● ● 1Trends & Insights
  15. 15. Economic Realities Shifting Workforce Interconnected Outcomes SA Market Forces Society and the Economy Economic
  16. 16. The Evolution of the Consumer The Role of the Device Universal Access Advances in Technology SA Market Forces Technology
  17. 17. Blending Formal and Informal Digital Content Revolution Leadership and Readiness SA Market Forces 21st Century Learning Learning Microsoft 2013 Education Article
  18. 18. Ubitech Infolust Instant Skills Forces SA Market Forces Techsumer
  19. 19. Task and achievement focused Reliant on mobility Barriers: Performance and capabilities Drivers: Latest technology and uber-mobility Go-getters SA Market Forces Techsumer
  20. 20. SA Market Forces Social and on-the-go Love mobile entertainment Barriers: Want to be associated with popular brands Drivers: Design and connectivity Socialites Techsumer
  21. 21. Market Forces2 3 ● ● ● Best Practices & Learning1Trends & Insights
  22. 22. Intel Best Practices Content Lead
  23. 23. KFC Best Practices Mobile Lead
  24. 24. Volkswagen Best Practices Social Lead
  25. 25. Sony Ericsson Best Practices Local Lead
  26. 26. Sony Ericsson Best Practices IMC Lead
  27. 27. M.O.T. Learning What works content experience retail ZMOT FMOT SMOT
  28. 28. Conversion KPA Learning Drivers engage trial consider convert
  29. 29. Market Forces2 3 4 ● ● ● ● Best Practices & Learning1Trends & Insights Take Outs
  30. 30. Take Outs DQ Foresight
  31. 31. Immersion Take Outs Foresight
  32. 32. Collaboration Take Outs Foresight
  33. 33. Cultural Fluidity Take Outs Foresight
  34. 34. Democratisation Take Outs Foresight
  35. 35. Simplicity Take Outs Foresight
  36. 36. Trust your gut Take Outs Foresight
  37. 37. 2016.01.25 Thank You Wayne Flemming | @uberwayne

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