1.
How will you prepare your
Marketing Plan in 2016? –
6 Steps backed by data!

2.
Marketing Planning Process in 2016
What is the
future of
digital
marketing
in 2016?

3.
Marketing Planning Process in 2016
To plan your marketing strategy for the
coming year,
let’s get a look into the present digital
marketing trends, strategies and stats!

4.
Marketing Planning Process – A look at Strategies
A look at the 2015 trends & strategies…
80% of internet users are
mobile users
Mobile-friendly is
replaced with mobile
first
Less is more for custom
content marketing
Social signal and SEO is
entwined
Humanizing brand
relationships via
personalized
communication is a new
trend, unlike quick one-
off sell
Quality content
engagement is the
quickest way to audience
heart
Video marketing and
image-centric content
rules

5.
Marketing Planning Process – A look at Strategies
Most brands are inclining towards paid social media ads as their key marketing strategy.

6.
Marketing Planning Process – A look at Strategies
Most brands are inclining towards digital marketing automation tools to avoid human errors and repetitive
tasks.
Boosting
conversion rates
by 50%

7.
Marketing Planning Process – A look at the Strategies
Top Influencers!
YouTube
64%
Facebook
56%
Pinterest
56%
Organic
Search
51%
Word-of-
Mouth
74%
Retailers
& store
visits
69%

8.
Marketing Planning Process – A look at the Strategies
New digital changes !
Messaging
apps are
taking toll
Ecommerce
integrated
into paid
ads
Shopping
enters social
media
Facebook,
Twitter,
LinkedIn are
new
marketing
tools
New networks
now generate
demographic
&
psychographic
data
Mobiles get
into more
social

9.
Marketing Planning Process – A look at the Strategies
Emerging technologies that will support digital marketing roadmap in 2016
Gartner’s Hype Cycle, 2016

10.
Marketing Planning Process – A look at the Strategies
Marketer’s digital marketing vision while planning their digital strategy and technological initiatives in
marketing…
How far ahead is your
digital marketing
vision?

11.
Marketing Planning Process – A look at the Strategies
Keeping up with these changes
and trends mentioned above
will help marketers achieve a
measurable plan of action.
Let’s get into the steps!

12.
Marketing Planning Process – 6 Steps supported by stats
#1 Plan for 1 minute video that can drive huge amount of web
traffic, increase engagement, unlike blog content!
58% of consumers considers videos to be more trustworthy

13.
Marketing Planning Process – 6 Steps supported by stats
#2
Deploy website personalization using marketing automation tools
by targeting individual personas to supply more relevant &
customized web content
54% of consumers are willing to purchase re-targeted products, if offered at discounted rates

14.
Marketing Planning Process – 6 Steps supported by stats
#3
Integrate data analytics to marketing automation tools that
enables marketers perform A/B testing aiding marketers take
informed decisions than ever before
Hubspot’s native keyword tool facilitates marketers with insights as to where to spend their
marketing budget

15.
Marketing Planning Process – 6 Steps supported by stats
#4
Plan for socio-first marketing campaign with more impetus on
positive brand image as brands are first followed in social media
63% of online researchers are likely to follow and purchase from a brand if they find the business
in social media

16.
Marketing Planning Process – 6 Steps supported by stats
#5
Let personalization drive your email marketing revenues;
understand consumer preferences and behavior!
95% of marketers shared that open rates improved when they personalized their
marketing messages

17.
Marketing Planning Process – 6 Steps supported by stats
#6
Plan your strategy to support customer experience optimization
by modelling the customer journey rather than conversion
optimization across the buyer’s journey!
41% of company & 26% of agency respondents consider customer experience optimization
as a critical factor to organizations

18.
Data courtesy: business2community.com, karvysolutions.com, ethicalweb.blogspot.com, smartinsights.com,
blog.storytellermn.com, alibabaoglan.com, econsultancy.com
So, now you certainly know what
matters while planning your next digital
marketing plan of the year ahead. But
alongside, also keep a close watch to
tomorrows technology and integrate
them to your digital strategy. This will
further, help you exceed your
competitors marketing plan, keeping
you one step ahead!
Are you keeping up with your competitors in the coming year with your ready-to-
launch 2016 digital marketing plan?