Digital Marketing Services by Captivate Designs in New York
Ve Leading Global Digital Marketing Platform
1.
2. ABOUT Ve
Ve is a world leading technology company whose platform is an essential component
for any online business to acquire, engage and convert customers.
30 OFFICES 800 + STAFF 10,000 + CLIENTS
Our local resource across the world helps
brands deliver truly effective global
campaigns
Our passionate and talented team is the fuel
behind our tech innovation and growth
In high demand, the popularity of the
VePlatform and our performance model
means this is ever growing
56 AWARDS INCLUDING
3. GLOBAL
INTERACTION
GENERATING
REVENUE
Monitoring over 15% of the world’s online
transactions
Ve has generated over $1.68 billion for its
customers
• Instant access to Ve Apps
• Cloud based solution
• Tracks site data 24/7
• Quick and easy activation via VeConnect tag
• Integrated with all leading ecommerce platforms
and tag solutions
4. A C Q U I R E • E N G A G E • C O N V E R T
INTRODUCTION
• Campaigns focused on a data-led buying model
• Pre-campaign analysis to determine targeting
• Behavioural templates based on current customers
• Collective learning of behavioural templates
• Advanced audience modelling and augmentation
• Continuous optimisation of your campaigns
5. A C Q U I R E • E N G A G E • C O N V E R T
SETUP
• Making consumer trends actionable
• Up to 100 data points per user
• Modelling consumer groups into behavioural templates
• Templates evolve in real time, reacting to trends
• DMP analysis accesses the best potential customers
6. A C Q U I R E • E N G A G E • C O N V E R T
E X A M P L E B E H AV I O U R A L T E M P L AT E
7. A C Q U I R E • E N G A G E • C O N V E R T
AUDIENCE MODELLING
• Advanced Lookalike audience modelling
• Based on up to 100 data points
• Overlap reports augment audience
• Access to exclusive 2nd party audience models
• Verify 3rd party Interest and Intent segments
8. A C Q U I R E • E N G A G E • C O N V E R T
RETARGETING
• Unconverted users enter into retargeting strategy
• Retargeting strategies are created based on interaction
• Bespoke strategies ensure optimum performance
• Dynamic creative maximise relevance and engagement
• Frequency capping and audience exclusions ensure brand
safety
9. A C Q U I R E • E N G A G E • C O N V E R T
CAMPAIGN OPTIMISATION
• Data-led approach allows for on-going optimisation
• Targeting relevant consumers through constant analysis
• New audiences can be added and tested increasing scale
• Trader led budget optimisation increases efficiency
10. A C Q U I R E • E N G A G E • C O N V E R T
FEATURES
• Self-learns site’s entire product categories and index
• With visible keywords, nearest match logic is applied
• Displays exact product match logic through search terms
• Powerful auto-fill inventory search box and easy
navigation for fast product referencing
11. A C Q U I R E • E N G A G E • C O N V E R T
FEATURES
• Dynamically delivers targeted messaging based on
customer behavior and advanced criteria filters
• Delivers promo codes for increasing conversions
• Design layer is fully adaptable to your brand
• Full control of when the overlays fire including exit
click, intent to exit and idle time
12. A C Q U I R E • E N G A G E • C O N V E R T
FEATURES
• Personalized content for each email including subject
line, images and product information
• Criteria filtering enables unlimited data segmentation
and simultaneous delivery of multiple-targeted
campaigns
• Send multiple variations of your email via cascade
function
• Deliver responsive, device-agnostic, cross-platform
campaigns
13. A C Q U I R E • E N G A G E • C O N V E R T
FEATURES
• Report on key campaign performance data in one
centralized dashboard
• Understand and report across app campaigns
• Track revenue performance over time
• Optimize your campaigns based on insights
14. A C Q U I R E • E N G A G E • C O N V E R T
In-house creative team providing optimised templates or bespoke designs
CREATIVE EXAMPLES
15. VE INTERACTIVE LTD | 580 Harrison Ave, BOSTON, MA 02127 | WWW.VEINTERACTIVE.COM
Thank you