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Content marketing
- 2. What is Content Marketing? “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Keyword: Valuable It’s what changes this definition from one that could describe almost any form of advertising or marketing.
- 3. Recent Trend in Internet Marketing • Content marketing is a relatively new concept used by Internet marketers in which unique content about a particular brand or company is created and shared with the intent to attract and build an audience. • It can spur call to action like motivating the customer in subscribing to a company’s email newsletter or actually becoming a customer.
- 5. Create Content Creation Create your own Outsource Conditions applied: Valuable content
- 6. Optimize • Use proper keywords. • Be specific to your audience. • The content should spur call to action.
- 7. Publish • You can publish on • Website • Social Media(Brand awareness) • Blog(Brand knowledge) • YouTube(To go viral)
- 8. Promote • Reach out to an influencer or influencers in the industry. • Can use social media marketing.
- 9. Measure • Use tools like Socialmention Google Analytics Native Analytics • Check at least quarterly for the results.
- 10. Links • Building links are more important. • Content success is social sharing and links which drives traffic to the site. • Social posts have limited shelf life so efforts should be made to build links.
- 11. SEO & Content Marketing • “If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on its own, it’s not very appetizing.” • It’s SEO and Content Marketing not SEO vs. Content Marketing
- 12. Social Media and Content Marketing
- 14. Content in online Video More Traffic More ROI More Viewers More SEO More Clicks (Email)
- 15. Online video • It is the untapped market for content marketing. • By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. • YouTube receives more than one billion unique visitors every month.
- 16. Online video • If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. - By Digital marketing expert James McQuivey .
- 17. Video Marketing by the numbers • Video is projected to claim more than 80% of all web traffic by 2019. • Adding a video to marketing emails can boost click-through rates by 200- 300%. • Embedding videos in landing pages can increase conversion rates by 80%. • 90% of customers report that product videos help them make purchasing decisions.
- 18. Video Marketing by the numbers • According to YouTube, mobile video consumption grows by 100% every year. • 64% of customers are more likely to buy a product online after watching a video about it. • 87% of online marketers are currently using video content in their digital marketing strategies.
- 19. Video Marketing by the numbers • A third of all the time people spend online is dedicated to watching videos. • Video ads now account for more than 35% of all ad spending online. • 59% of company decision makers would rather watch a video than read an article or blog post.
- 20. Sensory appeal
- 22. Volkswagen • A pioneer in creating viral videos. • 13 viral videos in 2017 alone. • The Fun theory : A viral video, the content carries the logo all around the web. • VW’s Seven Family Features.
- 23. Volvo Trucks • Brand Films : Promotional videos to get across Volvo Truck's values and brand differentiators. • Educational videos: For problem solving. • Case study videos • Product and documentary videos • One minute video for FAQ